Art Career

From ancient battlefields to the modern business landscape, competitors have tried innumerable approaches to conquering adversaries. Success for the victors has taken many forms and traveled many paths, but at its heart, winning strategy can be boiled down to ten universal principles. When learned and implemented, these principals become powerful drivers of business excellence. Renowned strategy expert William A. Cohen, whose considerable experience in the military, corporate, and academic sectors forms the basis for The Art of the Strategist.

Learn how to stay relevant in the new age of digital music and entertainment world. This book will teach you how to successfully start marketing your brand online and covers all aspects of being successful in online branding.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

For Jim McCann, the founder and CEO of the world’s leading florist, 1-800-Flowers.com, being open and ready to speak to a variety of audiences is his most powerful leadership tool. In Talk Is (Not!) Cheap, McCann illustrates how the art of conversation leadership - the process he developed to engage others and create forward momentum in the workplace - can be used to inspire, innovate, and win. Using a blend of how-to and insightful personal stories, this audiobook argues that the gift of gab may just be the most critical (and undervalued) skill set in today’s workplace.

Mark Schwartz, author of leadership classics A Seat at the Table and The Art of Business Value, reveals a new (empowering) model for the often soul-shattering, frustrating, Kafkaesque nightmare we call bureaucracy. Through humor, a healthy dose of history and philosophy, and real-life examples from his days as a government bureaucrat, Schwartz shows IT leaders (and the whole of business) how to master the ways of the Monkey, the Razor, and the Sumo Wrestler to create a lean, learning, and enabling bureaucracy.

There are over 1,094 books on Amazon that show you "how to write a screenplay," but next-to-nothing on how to break into Hollywood, sell your script, and build a successful writing career. Until now.

"In the fast-paced world of ideas and innovation, the ability to convey your thoughts concisely and compellingly is more critical than ever. "How to Deliver a Winning Elevator Pitch" by Joshua Forst is an essential guide for anyone looking to make an impact with their words in a limited amount of time. Whether you're an aspiring entrepreneur, a seasoned professional, or a student stepping into the world of opportunities, this book equips you with the tools to present your ideas confidently and effectively.

How Creativity Rules the World shows that, despite contrary beliefs, creativity can be taught and learned by anyone. Creativity is an inexhaustible resource that is the key to thriving in the business world and beyond. This timeless guide promises to make the creative process of successful seven-figure artists and billion-dollar entrepreneurs—as well as Maria’s own—accessible and actionable for you to take the power of their ideas to the next level.

If you want theory or a bird's-eye view of online/digital marketing, this book is not for you. But if your business provides a service and you want to increase the number of your clients by exploiting the power of the internet, this book will help. Because it sets out the proven, simple five-step strategy I use on a daily basis since 2011. With my strategy, you will have a clear action plan to exploit the power of the internet to increase your client numbers. It is a cost-effective strategy that will, as sure as day follows night, drive new clients to your business.

NFTs have taken the world by storm…and wherever you go on the internet, they’re dominating the headlines. They turn something you have created into digital assets that can be sold. You’re probably wondering why you should even care about NFTs at this point…but there’s a very good reason why you should.

Avec beaucoup d'humour et une courageuse sincérité, Elizabeth Day s'inspire de ses propres déboires personnels, mais aussi de son célèbre podcast "How To Fail" qui a vu défiler des célébrités telles que Phoebe Waller-Bridge, Alastair Campbell et David Nicholls, pour nous livrer un puissant manifeste aux accents féministes et s'élever contre les diktats de la perfection. À l'heure des réseaux sociaux, difficile d'échapper à ce flux constant de photos de stars en bikini, de bébés joufflus et de plages paradisiaques.

As president and CEO of Herman Miller, Inc., Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

In the first episode of her Bad with Money podcast, Gaby Dunn asked patrons at a coffee shop two questions: First, what’s your favorite sex position? Everyone was game to answer. Then, she asked how much money was in their bank accounts. People were aghast. Therein lies the problem. Dunn argues that our inability to speak honestly about money is our number-one barrier to understanding it, leading us to feel alone, ashamed, and anxious. In Bad with Money, she reveals the legitimate, systemic reasons behind our feeling of helplessness when it comes to personal finance.

Stanley Bing follows his enormously successful What Would Machiavelli Do? with another subversively humorous exploration of how work would be different - if the Buddha were your personal consultant.

Why do we so often fail to connect when speaking with business colleagues, family members, or friends? Wouldn't you like to make yourself heard and understood in all of your relationships? Using vivid examples, easy-to-learn techniques, and practical exercises for becoming a better listener and making yourself heard and understood, Dale Carnegie will show you how it's done, even in difficult situations.

In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives. And, in doing so, she answers the age-old question... are politeness standards really declining?

Fascinating facts and first-person accounts highlight some of the most interesting jobs that take place behind the scenes in the fashion industry. Get a glimpse at what it takes to make it as a retail buyer, stylist, fashion writer, and more and find out what goes on behind the glamour.

Sun Tzu's The Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry Boyce take the principles born on ancient Chinese battlefields and show you how to relate them to the situations of your everyday life. By learning to identify the underlying dynamic of a situation, you can transform conflict into victory.

Wondering why the pay gap exists? Unfortunately, as a woman, you have to ask for money in a very specific way. So as to avoid the social backlash. But it’s ok to be afraid but just start negotiating. This book has a beginner-friendly yet extremely effective negotiation tactic that you can use from day 1, even if you’ve never negotiated before in your life, or even if you’re an introvert.

El arte y la ciencia de contar historias es un libro práctico que te enseñará a contar mejores historias en conversaciones, reuniones de negocios, en puestos de liderazgo y para la creación de marcas. La Era de la Información ha terminado y ha comenzado la Era de la Narración. Adéntrate en la nueva era con la máxima confianza.