Art Research

Assemblage guides you through the art and science of creating transformative brands by combining personal, social, and cultural components.

Capture the Mindshare and the Market Share will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help listeners master the "Six Core Mindshare Methods," including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

Throughout a long career as a special and foreign correspondent for major Italian publications and the state-owned broadcaster RAI, Marco Lupis has been up close and personal with many of the people who have shaped the world as we know it. In this book, Lupis recalls the most important interviews of his career, not only with brave men and women who dedicated their lives to fighting injustice and abuse of power, but also with some of the biggest names of the modern era.

Do you want to boost your sales, save time, and grow your business at a lightning speed? Good copywriting can do all that plus a whole lot more. And world-class copywriting can transform your performance out of all recognition. I’m going to show you how. Whether you’re aware of it or not, copywriting is one of the most essential elements of effective marketing. It’s the art and science of strategically delivering words that motivate people to take action.

Lo has hecho todo bien este semestre. Asististe a todas tus clases y tomaste copiosos apuntes en cada conferencia. Por lo que a ti respecta, estás preparado para los finales. Lo único es que, esos apuntes que te parecían tan geniales... ¡Ya no tienen ningún sentido! Imagínate otra situación en la que estás en una reunión de trabajo importante. Estás garabateando furiosamente, temiendo perderte algo de lo que se dice sobre el gran proyecto. Después, tu jefe se te acerca para pedirte una copia.

In the literary world, the debate around writing and commerce often begs us to take sides: either writers should be paid for everything they do or writers should just pay their dues and count themselves lucky to be published. You should never quit your day job, but your ultimate goal should be to quit your day job. It's an endless, confusing, and often controversial conversation that, despite our bare-it-all culture, still remains taboo.

August 21, 2013: A chemical weapons attack on the suburbs of Damascus reminds the world of the existence of the Syrian war. Hundreds of journalists from every corner of the world rush to the frontier only to leave disappointed when Obama decides not to bomb. They leave behind 200,000 estimated victims, and more than half of a population of 22 million people dispersed or refugeed in nearby countries: the worst humanitarian crisis since WWII according to the UN.

In the haunting tradition of Joe McGinniss's Fatal Vision and Mikal Gilmore's Shot in the Heart, True Story: Murder, Memoir, Mea Culpa weaves a spellbinding tale of murder, love, and deceit with a deeply personal inquiry into the slippery nature of truth.

¿Por qué y para qué se escribe? ¿De dónde provienen las ideas que estimulan y alimentan a un escritor? ¿Cuál es el motor que impulsa la creatividad? Para Federico Reyes Heroles estas preguntas constituyen una curiosidad esencial, el núcleo de una pasión de vida. Para responderlas, nos propone un recorrido que parte de su experiencia personal y sigue las pistas de otros escritores que sondearon sus propios procesos creadores. Al poco tiempo, el explorador descubre que no puede quedarse en el ámbito de la literatura.

Como dice Rosa Montero, las entrevistas añejas son como las fotos antiguas: tiempo remansado, detenido. Leyéndolas, uno no sólo recorre los tiempos vividos, sino que, además, inevitablemente piensa en la inocencia perdida. Con la característica intuición periodística, la inmensa capacidad de análisis y el talento narrativo extraordinario de la autora, este volumen recupera sus entrevistas más emblemáticas publicadas en El País.

Escrever é fundamental. Afinal, quem, nos dias de hoje, não precisa mandar mensagens pelo correio eletrônico, escrever relatórios, fazer vestibular, ou produzir uma matéria jornalística? Este audiolivro, inicialmente destinado a jornalistas e profissionais do texto, é o mais claro e bem-humorado que qualquer um que precise escrever bem pode obter. Donas de texto impecável, agradável e atual, Dad Squarisi e Arlete Salvador mostram como é possível redigir de modo adequado e elegante.

John Gaspard's More Popcorn Principles: The Sequel! (Further Cinematic Storytelling Strategies for Novelists) is an illuminating guide that takes you on a cinematic journey, revealing the secrets to crafting compelling narratives and characters that resonate. This book is an invaluable tool for any aspiring or seasoned novelist, blending Gaspard's deep understanding of the art of storytelling with inspiration from the world of film.

A few weeks after the planes crashed into the World Trade Center on 9/11, journalist Megan K. Stack, a 25-year-old national correspondent for the Los Angeles Times, was thrust into Afghanistan and Pakistan, dodging gunmen and prodding warlords for information. From there, she traveled to war-ravaged Iraq and Lebanon and other countries scarred by violence, witnessing the changes that swept the Muslim world and laboring to tell its stories.

هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين. جمعناها لكم من داخل معرض القاهرة الدولي للكتاب.

هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين. جمعناها لكم من داخل معرض القاهرة الدولي للكتاب.

هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين. جمعناها لكم من داخل معرض القاهرة الدولي للكتاب.

هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين. جمعناها لكم من داخل معرض القاهرة الدولي للكتاب.

هنالك دومًا مواقفٌ وحكايات في كواليس المبدعين. جمعناها لكم من داخل معرض القاهرة الدولي للكتاب.

Intended for aspiring screenwriters, this is a surprisingly refreshing and entertaining how-to audiobook that tackles the medium of film. A long-time educator and respected expert in the field, Achtenberg approaches his topic from a position of deep understanding, producing a guide that at times reads like a philosophical treatise but for the healthy dose of wit and humor throughout. Indispensable for serious students of film and screenwriting, this audiobook will also prove a pleasingly insightful listen for movie aficionados and enthusiasts alike.

Do you want to learn how to craft great stories that will inspire, engage, and entertain? If you're looking for a guide that will teach you the secrets of storytelling, look no further. Crafting Great Stories by Gerald Gallagher will help you craft detailed, three-dimensional stories. It will help you discover how to craft a tight plot, construct believable characters, and write with a consistent voice. This book is not only for those who want to become writers. Whether you are a playwright, screenwriter, or short story writer, Crafting Great Stories will help.