Behavior Business

How would you like to be calmer, less distracted, more productive, and more content at your job? You might think it would take more hours in the day, a better boss, more support, less interference, a shorter commute - and the list goes on. Most of the things we think would help are either not in our control or simply not realistic. But there is one thing we can do to achieve the qualities we seek, and it can be done invisibly and often: meditation.

Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.

From an award-winning New York Times investigative reporter comes an outrageous story of greed, corruption, and conspiracy, which left the FBI and Justice Department counting on the cooperation of one man.

In The 4 Day Week, entrepreneur and business innovator Andrew Barnes makes the case for the four-day week as the answer to many of the ills of the 21st-century global economy. Barnes conducted an experiment in his own business, the New Zealand trust company Perpetual Guardian, and asked his staff to design a four-day week that would permit them to meet their existing productivity requirements on the same salary but with a 20 percent cut in work hours. The outcomes of this trial, which no business leader had previously attempted on these terms, were stunning.

Dream, Believe, Dare, Do. Though four simple words, this carefully crafted credo lies at the heart of Walt Disney's enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.

If keeping employees is a challenge for you, Never Lose an Employee Again offers a proven framework for increasing retention, engagement, and in the process, profits. Joey Coleman, one of the world's leading experts on employee experience, reveals practical strategies that will teach you exactly how to recruit top talent, bring them onboard successfully, and keep them engaged while they produce remarkable results for years to come.

How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.

Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound.

Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day. Those who build the right relationships. Those who truly understand and connect with their colleagues, their customers, their partners. Those who can teach, lead, and inspire.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

Do you wish to know the secrets to influence people’s thoughts, feelings, and behavior? Do you wish that you could easily win over friends and leverage your relationships to get what you want? The solution to these problems is to learn the insidious persuasion techniques that are used by some of the most successful people in the world. Psychology of Persuasion is full of tricks and techniques that will have an immediate and tangible impact on your ability to influence people.

Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.

As a global pandemic shuttered schools across the country in 2020, parents found themselves thrust into the role of teacher — in more ways than one. Not only did they take on remote school supervision, but after the murder of George Floyd and the ensuing Black Lives Matter protests, many also grappled with the responsibility to teach their kids about social justice — with few resources to guide them.

Every leader will agree that managing people is challenging and growing more complex. Since The Big Book of HR was first published, dramatic changes have taken place in the workplace and the workforce. This tenth anniversary edition incorporates discussions and reflections on these changes which are useful for any business owner, manager, or HR professional.

Researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings.

Learn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.

At its heart Lessons from the Mouse presents 10 lessons that guide listeners in applying excellence in their own organizations, careers, and lives. Whether being used as a tool for increased organizational effectiveness or a guide for the college grad or new entrepreneur, Lessons from the Mouse offers timeless, straightforward advice.

How do you maintain a family-friendly office without discriminating against singles? What’s the difference between showing romantic interest and sexual harassment? Which colleagues should be invited to family weddings? When should you be unavailable, at or away from work? Don’t convene a focus group or appeal to Human Resources - consult Miss Manners! With wit and wisdom, Miss Manners restores civility, guiding you around your coworker’s messy cubicle, past your overly prying boss, around the bridal shower for the new temp, and through tedious staff meetings.

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.

HR strategist Shereen Daniels delivers an incisive and honest discussion of how business leaders can change workplace practices to create a more anti-racist and equitable environment. The author draws on her personal and client-facing experience, historical fact, legal proceedings, HR insights, and quantitative analysis to equip listeners with the knowledge and tools they need to transform their companies.