Behavior Business

Few would disagree that inclusion is both the right thing to do and good for business. Then why are we so terrible at it? If we believe in the morality and the profitability of including people of diverse and underestimated backgrounds in the workplace, why don't we do it? Because, explains Ruchika Tulshyan in this eye-opening book, we don't realize that inclusion takes awareness, intention, and regular practice. Inclusion doesn't just happen; we have to work at it. Tulshyan presents inclusion best practices, showing how leaders and organizations can meaningfully promote inclusion.

Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.

At its heart, accountability is understanding that your actions do not always have the impact that you intend; it is ownership of your actions, working to repair problematic issues, and learning how to prevent patterns from forming or continuing in the future. How to Be Accountable will walk you through your own head to understand your own patterns and behaviors, untangle them, and live the kind of life you want.

Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Coleman offers a system designed to dramatically increase customer retention and as a result, the bottom line. He identifies eight distinct emotional needs customers undergo during the 100 days following a purchase, whether it's as small as a new drink at Starbucks or as big as a house. If you can understand and anticipate these phases, you can use a myriad of techniques - in-person, email, mail, and video - to cement a long and valuable partnership.

Become the effective, proactive leader you aspire to be with this practical tool kit for leading people and organizations.

An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Every manager makes tough calls - it comes with the job. And the hardest decisions are the "gray areas" - situations where you and your team have worked hard to find an answer, you've done the best analysis you can, and you still don't know what to do. But you have to make a decision. In Managing in the Gray, Joseph Badaracco offers a powerful, practical, and even radical way to resolve these problems.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

Through this essential and easy-to-digest reference book, international leadership expert John C. Maxwell gives you the bottom line on mentoring—what it is, why you should do it, and how you can do it most effectively....

Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.

Building a successful career in the world of remote work, hybrid schedules, and a lack of work/life balance is not easy. In fact it’s difficult and often seems impossible. But, it doesn’t have to be that way. By confronting the lies we are told about building a career, this book will bring you one step closer to the epiphany that will change your life.

In the wake of widespread anti-racism demonstrations across the world, many companies have spoken out forcefully. But now comes the real test-harnessing the energy of this moment to further and sustain change for the better. Racial Justice: The Insights You Need from Harvard Business Review will help you combat racism and bias throughout your company, revitalize your diversity and inclusion efforts, and lead the conversations necessary to bring your organization a step closer to racial equity.

Explorez l'univers dynamique de la gestion de l'innovation et du changement organisationnel avec ce guide complet et pratique. Que vous soyez un professionnel expérimenté, un leader visionnaire ou un étudiant ambitieux, ce livre vous propose un voyage inspirant, rempli d'idées et de stratégies pour naviguer dans les défis d'un paysage d'affaires en constante transformation.

The Age of Persuasion is for those who say "advertising doesn't work on me" as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O'Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age - from the early players to the Mad Men of the 1960s and beyond.

The authors of the New York Times best seller Crucial Conversations show you how to achieve personal, team, and organizational success by healing broken promises, resolving violated expectations, and influencing bad behavior. Discover skills to resolve touchy, controversial, and complex issues at work and at home - now available in this follow-up to the internationally popular Crucial Conversations.

We CAN create cultures where everyone does the best work of their lives and enjoys working together. Radical Respect offers a simple framework that helps us identify what gets in the way of that—and practical, tactical tips for how to get back on track. Candid stories from Scott’s career make it a memorable listen.

Our individualistic society has created an environment of fear, division, and domination, which has crushed our ability to relate meaningfully to each other and diminished our capacity to innovate and collaborate. Jean Oelwang, president and founding CEO of Virgin Unite, has been on a decade-long exploration to find out how to nurture relationships with depth and purpose. Deep connections shape who we are and have a profound ripple effect on everything we do, supporting us to achieve more, withstand anything, and amplify impact.

Start-Up Nation addresses the trillion dollar question: How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources - produces more start-up companies than large, peaceful, and stable nations like Japan, China, India, Korea, Canada, and the UK?

Being highly attuned to your emotions, your environment, and the behavior of others can be the keys to success, but they can also lead to overthinking everything and burnout. Human behavior expert and executive coach Melody Wilding, LMSW has spent the past 10 years working with Sensitive Strivers like you. In this groundbreaking book, she draws on decades of research and client work to examine the intersection of sensitivity and achievement in the workplace and offer neuroscience-based strategies you can use to reclaim control of your life and reach your full potential.