Behavior Business
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The 22 Immutable Laws of Marketing
- Auteur(s): Al Ries, Jack Trout
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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A little out dated.
- Écrit par Gary Glass le 2018-08-12
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The 22 Immutable Laws of Marketing
- Narrateur(s): David Drummond
- Durée: 3 h et 6 min
- Date de publication: 2014-04-22
- Langue: Anglais
- There are laws of nature, so why shouldn’t there be laws of marketing....
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Prix courant: 18,64$ ou 1 crédit
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Capitalism Without Capital
- The Rise of the Intangible Economy
- Auteur(s): Jonathan Haskel, Stian Westlake
- Narrateur(s): Derek Perkins
- Durée: 8 h et 56 min
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Early in the 21st century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, R&D, or software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, from tech firms and pharma companies to coffee shops and gyms, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success.
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A must for leaders of developing countries
- Écrit par Manuel R Avila le 2018-09-18
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Capitalism Without Capital
- The Rise of the Intangible Economy
- Narrateur(s): Derek Perkins
- Durée: 8 h et 56 min
- Date de publication: 2017-12-15
- Langue: Anglais
- The first comprehensive account of the growing dominance of the intangible economy....
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Prix courant: 22,26$ ou 1 crédit
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Racial Justice
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Auteur(s): Harvard Business Review
- Narrateur(s): David Sadzin, Machelle Williams
- Durée: 2 h et 52 min
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In the wake of widespread anti-racism demonstrations across the world, many companies have spoken out forcefully. But now comes the real test-harnessing the energy of this moment to further and sustain change for the better. Racial Justice: The Insights You Need from Harvard Business Review will help you combat racism and bias throughout your company, revitalize your diversity and inclusion efforts, and lead the conversations necessary to bring your organization a step closer to racial equity.
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Racial Justice
- The Insights You Need from Harvard Business Review (HBR Insights Series)
- Narrateur(s): David Sadzin, Machelle Williams
- Série: HBR Insights Series
- Durée: 2 h et 52 min
- Date de publication: 2021-04-13
- Langue: Anglais
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In the wake of widespread anti-racism demonstrations across the world, many companies have spoken out forcefully. But now comes the real test-harnessing the energy of this moment to further and sustain change for the better....
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Prix courant: 12,24$ ou 1 crédit
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Beyond Performance 2.0
- A Proven Approach to Leading Large-Scale Change, 2nd Edition
- Auteur(s): Scott Keller, Bill Schaninger
- Narrateur(s): Matthew Boston
- Durée: 10 h et 20 min
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Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples.
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Beyond Performance 2.0
- A Proven Approach to Leading Large-Scale Change, 2nd Edition
- Narrateur(s): Matthew Boston
- Durée: 10 h et 20 min
- Date de publication: 2019-07-16
- Langue: Anglais
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Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders....
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Prix courant: 27,83$ ou 1 crédit
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Inside the Box
- A Proven System of Creativity for Breakthrough Results
- Auteur(s): Drew Boyd, Jacob Goldenberg
- Narrateur(s): David Drummond
- Durée: 8 h et 52 min
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The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.
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Inside the Box
- A Proven System of Creativity for Breakthrough Results
- Narrateur(s): David Drummond
- Durée: 8 h et 52 min
- Date de publication: 2013-06-11
- Langue: Anglais
- With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.....
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Prix courant: 27,25$ ou 1 crédit
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- Auteur(s): Bob Chapman, Raj Sisodia
- Narrateur(s): Steven Menasche
- Durée: 8 h et 51 min
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Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance. The company utterly rejects the idea that employees are simply functions to be moved around, "managed" with carrots and sticks, or discarded at will. Instead Barry-Wehmiller manifests the reality that every single person matters, just like in a family. That's not a cliché on a mission statement; it's the bedrock of the company's success.
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Definitely worth listening to (or reading)!
- Écrit par JK Weening Family le 2021-06-02
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Everybody Matters
- The Extraordinary Power of Caring for Your People Like Family
- Narrateur(s): Steven Menasche
- Durée: 8 h et 51 min
- Date de publication: 2016-06-27
- Langue: Anglais
- Starting in 1997, Bob Chapman and Barry-Wehmiller pioneered a dramatically different approach to leadership that creates off-the-charts morale, loyalty, creativity, and business performance....
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Prix courant: 25,92$ ou 1 crédit
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Silos, Politics, and Turf Wars
- Auteur(s): Patrick Lencioni
- Narrateur(s): Eric Conger
- Durée: 3 h et 34 min
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"Silos" are organizations' vertical structures—but the word has become synonymous with barriers to workplace effectiveness and connotes deep political infighting. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals. They cause stress, exasperation, and disappointment by forcing employees to fight bloody, unwinnable battles with people who should be teammates.
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Compelling but flawed...
- Écrit par Corey Scott le 2019-04-11
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Silos, Politics, and Turf Wars
- Narrateur(s): Eric Conger
- Durée: 3 h et 34 min
- Date de publication: 2006-02-15
- Langue: Anglais
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"Silos" are organizations' vertical structures—but the word has become synonymous with barriers to workplace effectiveness and connotes deep political infighting....
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Prix courant: 10,67$ ou 1 crédit
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Auteur(s): Jeff Henderson, John C. Maxwell - foreword
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- Narrateur(s): Jeff Henderson
- Durée: 5 h et 45 min
- Date de publication: 2019-10-01
- Langue: Anglais
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Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum....
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Prix courant: 25,63$ ou 1 crédit
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It Doesn't Have to Be Crazy at Work
- Auteur(s): Jason Fried, David Heinemeier Hansson
- Narrateur(s): Eileen Stevens
- Durée: 3 h et 18 min
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In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today.
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you are in for a 8 hour commercial for basecamp
- Écrit par seb le 2019-04-05
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It Doesn't Have to Be Crazy at Work
- Narrateur(s): Eileen Stevens
- Durée: 3 h et 18 min
- Date de publication: 2018-10-02
- Langue: Anglais
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In this timely manifesto, the authors of the New York Times best-seller Rework broadly reject the prevailing notion that long hours, aggressive hustle, and "whatever it takes" are required to run a successful business today....
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Prix courant: 18,64$ ou 1 crédit
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Billion Dollar Loser
- The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
- Auteur(s): Reeves Wiedeman
- Narrateur(s): Will Collyer
- Durée: 10 h et 51 min
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This inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history. Veteran journalist Reeves Weideman dives deep into WeWork and its CEO's astronomical rise, from the marijuana and tequila-filled board rooms to cult-like company summer camps and consciousness-raising with Anthony Kiedis. Billion Dollar Loser is a character-driven business narrative that captures, through the fascinating psyche of a billionaire founder and his wife and co-founder, the slippery state of global capitalism. \
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Great listen
- Écrit par colin le 2023-06-05
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Billion Dollar Loser
- The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
- Narrateur(s): Will Collyer
- Durée: 10 h et 51 min
- Date de publication: 2020-10-20
- Langue: Anglais
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This inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbable, rises and falls in American business history....
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Prix courant: 28,27$ ou 1 crédit
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Giving Voice to Values
- How to Speak Your Mind When You Know What's Right
- Auteur(s): Mary C. Gentile
- Narrateur(s): Callie Beaulieu
- Durée: 7 h et 49 min
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Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen. She explains why past attempts at preparing business leaders to act ethically too often failed, arguing that the issue isn't distinguishing what is right or wrong, but knowing how to act on your values despite opposing pressure.
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Giving Voice to Values
- How to Speak Your Mind When You Know What's Right
- Narrateur(s): Callie Beaulieu
- Durée: 7 h et 49 min
- Date de publication: 2018-09-11
- Langue: Anglais
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Babson College business educator and consultant Mary Gentile challenges the assumptions about business ethics at companies and business schools. She gives business leaders, managers, and students the tools not just to recognize what is right, but also to ensure that the right things happen....
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Prix courant: 22,26$ ou 1 crédit
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Social Chemistry
- Decoding the Patterns of Human Connection
- Auteur(s): Marissa King
- Narrateur(s): Brittany Pressley
- Durée: 8 h et 13 min
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Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics. Conventional wisdom says it's the size of your network that matters, but social science research has proven there is more to it. King explains that the quality and structure of our relationships has the greatest impact on our personal and professional lives.
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Social Chemistry
- Decoding the Patterns of Human Connection
- Narrateur(s): Brittany Pressley
- Durée: 8 h et 13 min
- Date de publication: 2021-01-05
- Langue: Anglais
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Yale professor Marissa King shows how anyone can build more meaningful and productive relationships based on insights from neuroscience, psychology, and network analytics....
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Prix courant: 23,31$ ou 1 crédit
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- Auteur(s): Tom Asacker
- Narrateur(s): Tom Asacker
- Durée: 2 h et 2 min
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In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.
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The Business of Belief
- How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe
- Narrateur(s): Tom Asacker
- Durée: 2 h et 2 min
- Date de publication: 2014-01-31
- Langue: Anglais
- In this thought-provoking and entertaining book, Tom Asacker pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior....
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Prix courant: 13,00$ ou 1 crédit
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Power Moves
- Lessons from Davos
- Auteur(s): Adam Grant
- Narrateur(s): Adam Grant
- Durée: 3 h et 3 min
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Power is changing. Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.
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Another smash hit by the Wharton Professor
- Écrit par Amazonh Customerh le 2019-02-05
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Power Moves
- Lessons from Davos
- Narrateur(s): Adam Grant
- Durée: 3 h et 3 min
- Date de publication: 2019-01-03
- Langue: Anglais
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Navigating the new landscape of power with Mary Barra (GM), Stewart Butterfield (Slack), Satya Nadella (Microsoft), Sheryl Sandberg (Facebook), Eric Schmidt (Google/Alphabet), David Solomon (Goldman Sachs), Ellen Stofan (NASA), and two dozen other leaders, thinkers, and luminaries....
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Prix courant: 9,97$ ou 1 crédit
Prix réduit: 9,97$ ou 1 crédit
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Auteur(s): Sean Ellis, Morgan Brown
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- Écrit par Michelle le 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrateur(s): Sean Ellis, Morgan Brown
- Durée: 10 h et 43 min
- Date de publication: 2017-04-25
- Langue: Anglais
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Prix courant: 37,05$ ou 1 crédit
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Happy Money
- The Science of Smarter Spending
- Auteur(s): Elizabeth Dunn, Michael Norton
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
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Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
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Useful information
- Écrit par RandyGrskovic le 2018-01-25
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Happy Money
- The Science of Smarter Spending
- Narrateur(s): B.J. Harrison
- Durée: 5 h et 29 min
- Date de publication: 2013-10-21
- Langue: Anglais
- If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness....
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Prix courant: 25,00$ ou 1 crédit
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How Google Works
- Auteur(s): Eric Schmidt, Jonathan Rosenberg, Alan Eagle
- Narrateur(s): Holter Graham, Jonathan Rosenberg
- Durée: 9 h et 47 min
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Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary - and frequently contrarian - principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.
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great book
- Écrit par David F. le 2020-07-22
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How Google Works
- Narrateur(s): Holter Graham, Jonathan Rosenberg
- Durée: 9 h et 47 min
- Date de publication: 2014-09-23
- Langue: Anglais
- Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives....
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Prix courant: 28,27$ ou 1 crédit
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Immunity to Change
- How to Overcome It and Unlock the Potential in Yourself and Your Organization
- Auteur(s): Robert Kegan, Lisa Laskow Lahey
- Narrateur(s): Stephen R. Thorne
- Durée: 10 h et 1 min
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In Immunity to Change, authors Robert Kegan and Lisa Laskow Lahey show how our individual beliefs - along with the collective mindsets in our organizations - combine to create a natural but powerful immunity to change. By revealing how this mechanism holds us back, Kegan and Lahey give us the keys to unlock our potential and finally move forward. And by pinpointing and uprooting our own immunities to change, we can bring our organizations forward with us.
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Immunity to Change
- How to Overcome It and Unlock the Potential in Yourself and Your Organization
- Narrateur(s): Stephen R. Thorne
- Durée: 10 h et 1 min
- Date de publication: 2016-09-06
- Langue: Anglais
- This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life....
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Prix courant: 18,92$ ou 1 crédit
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The 360 Degree Leader
- Developing Your Influence from Anywhere in the Organization
- Auteur(s): John C. Maxwell
- Narrateur(s): Henry O. Arnold, John C. Maxwell - introduction
- Durée: 8 h et 57 min
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Histoire
As one of the globe's most trusted leadership mentors, John C. Maxwell debunks the myths that hold people back from leaning into and developing their influence. In this inspiring call-to-action, he shows middle managers how to leverage their unique positions and become 360 degree leaders by exercising influence in all directions - up (to the boss), across (among their peers), and down (to those they lead).
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super bon livre,
- Écrit par Anonyme le 2021-10-07
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The 360 Degree Leader
- Developing Your Influence from Anywhere in the Organization
- Narrateur(s): Henry O. Arnold, John C. Maxwell - introduction
- Durée: 8 h et 57 min
- Date de publication: 2020-01-29
- Langue: Anglais
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As one of the globe's most trusted leadership mentors, John C. Maxwell debunks the myths that hold people back from leaning into and developing their influence. In this inspiring call-to-action, he shows middle managers how to leverage their unique positions....
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Bold
- How to Go Big, Make Bank, and Better the World
- Auteur(s): Peter H. Diamandis, Steven Kotler
- Narrateur(s): Steven Kotler
- Durée: 9 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions.
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Rapid Evolution!
- Écrit par Steve le 2018-08-18
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Bold
- How to Go Big, Make Bank, and Better the World
- Narrateur(s): Steven Kotler
- Durée: 9 h et 7 min
- Date de publication: 2015-02-03
- Langue: Anglais
- Bold is a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 25,24$ ou 1 crédit
Prix réduit: 25,24$ ou 1 crédit
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