Behavior Business

New York Times tech reporter Kashmir Hill was skeptical when she got a tip about a mysterious app called Clearview AI that claimed it could, with 99 percent accuracy, identify anyone based on just one snapshot of their face. The app could supposedly scan a face and, in just seconds, surface every detail of a person’s online life: their name, social media profiles, friends and family members, home address, and photos that they might not have even known existed.

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.

Every organization from any sector can benefit from becoming trauma-informed. Trauma-informed workplaces understand and recognize the presence of trauma, acknowledge the role trauma can play in a person’s life, and promote work environments that support the individual and collective well-being of all staff and clients. They create a sense of belonging, connection, and safety through their attitudes, policies, and practices. As a result of these practices, organizations that are trauma-informed are more resilient and better equipped to achieve their missions.

I know my own mind. I am able to assess others in a fair and accurate way. These self-perceptions are challenged by leading psychologists Mahzarin R. Banaji and Anthony G. Greenwald as they explore the hidden biases we all carry from a lifetime of exposure to cultural attitudes about age, gender, race, ethnicity, religion, social class, sexuality, disability status, and nationality. Blindspot is the authors’ metaphor for the portion of the mind that houses hidden biases.

For every professional woman who wants to get ahead, but feels she is at an impasse, Nice Girls Don't Get the Corner Office comes to the rescue. In this program, Dr. Frankel, reveals the 101 self-sabotaging behaviors women learn as girls, behaviors and habits that are now holding them back in the workplace, such as couching statements as questions, tilting one's head when they speak, waiting to be noticed, and pinching company pennies.

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

Researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings.

Joe Girard, "le plus grand vendeur du monde", partage le système de vente qui a fait de lui un succès reconnu dans son domaine. "On ne naît pas vendeur, on le devient. Si je l'ai fait, vous pouvez le faire." Joe Girard.

Market volatility. Sustainability demands. Hybrid working. Opportunities and hazards of fast-changing technology and regulations. Companies and nonprofits face more daunting challenges than ever. How can we collaborate in our organizations—and with outside partners—to solve problems, innovate, and succeed? This indispensable new book lays out a pragmatic action plan blending rich stories, new empirical research, and loads of practical advice to help companies thrive by collaborating more effectively.

From an award-winning New York Times investigative reporter comes an outrageous story of greed, corruption, and conspiracy, which left the FBI and Justice Department counting on the cooperation of one man.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

In this groundbreaking book, Keith Law, the ESPN baseball writer and author of the acclaimed Smart Baseball, offers an era-spanning dissection of some of the best and worst decisions in modern baseball, explaining what motivated them, what can be learned from them, and how their legacy has shaped the game....

Onboarding is the most important part of the customer journey, yet many B2B companies fail to act proactively at the start of the relationship. Instead, customer success teams are stuck making heroic efforts to save accounts and fighting fires when customers inevitably run into problems or get stuck. In Onboarding Matters, Donna Weber shares the Orchestrated Onboarding™ framework that she implements with leading B2B companies to turn onboarding from a missed opportunity into a competitive advantage.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

A guide to personal and professional empowerment through civility and social skills by two White House social secretaries who offer an important fundamental message - everyone is important, and everyone deserves to be treated well. Part etiquette, part leadership, part personal empowerment, Treating People Well is a guide to developing social skills in order to build more successful relationships in life and at work.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Illicit Financial Flows & Worldwide Money Laundering Practices will help guide and protect your business from illegal activities by teaching you how to intervene before they can happen. You have probably read online or seen news reports about white and blue-collar crimes, corporate crimes, or anti-money laundering practices. and wish to learn more about what they mean and how to protect your business from similar illegal activities.

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that theyve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream.

This practical, actionable guide to success at the executive level helps readers understand what they need to pick up and let go of to achieve the results that are expected at the next level. Along with simple and immediately applicable tools and frameworks he's road-tested with thousands of coaching clients, Eblin offers clear, practical advice reinforced by interviews and case studies from executives who know what it takes to succeed.

Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a "good" leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the "collective genius" of the people in the organization.