Behavior Business
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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The Common Good
- Auteur(s): Robert B. Reich
- Narrateur(s): Robert B. Reich
- Durée: 5 h et 12 min
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Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation. Societies, he says, undergo virtuous cycles that reinforce the common good as well as vicious cycles that undermine it, one of which America has been experiencing for the past five decades. This process can and must be reversed.
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A restatement of the obvious by a partisan hack
- Écrit par Amazon Customer le 2019-10-22
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The Common Good
- Narrateur(s): Robert B. Reich
- Durée: 5 h et 12 min
- Date de publication: 2018-02-20
- Langue: Anglais
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Robert B. Reich makes a powerful case for the expansion of America’s moral imagination. Rooting his argument in common sense and everyday reality, he demonstrates that a common good constitutes the very essence of any society or nation....
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Prix courant: 17,48$ ou 1 crédit
Prix réduit: 17,48$ ou 1 crédit
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Auteur(s): Gustavo Ferreira
- Narrateur(s): Audren de Azevedo
- Durée: 3 h et 49 min
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem. Nessa obra, você descobrirá como aplicar na prática 32 "gatilhos" no seu negócio, indo muito além de uma simples comunicação de vendas. Nesse livro você descobrirá: A Coroa de Ferro dos Gatilhos Mentais (e os 4 gatilhos que realmente importam na sua comunicação). A Joia da Coroa (e o principal motivo que o impede de realizar mais vendas). 18 Gatilhos Emocionais (e como você ativa as principais emoções no seu cliente para que ele compre).
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Gatilhos mentais
- O guia completo com estratégias de negócios e comunicações provadas para você aplicar
- Narrateur(s): Audren de Azevedo
- Durée: 3 h et 49 min
- Date de publication: 2023-08-22
- Langue: Portugais
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Nova versão: revisada, rediagramada e atualizada. Descubra todo o poder do Copywriting e das Palavras que Vendem...
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Prix courant: 9,45$ ou 1 crédit
Prix réduit: 9,45$ ou 1 crédit
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How to Become CEO
- The Rules for Rising to the Top of Any Organization
- Auteur(s): Jeffrey J. Fox
- Narrateur(s): Jeffrey J. Fox
- Durée: 1 h et 36 min
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How does one become a CEO? Many people know they want to climb the corporate ladder, but don't have a clue about how to ascend that ladder without losing their grip. In this insightful, controversial program, Jeffrey J. Fox offers solid, practical advice and recommendations on how to fulfill your ambition to better yourself, to be a contributor, to make a difference, to grow professionally, and to be more successful.
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How to Become CEO
- The Rules for Rising to the Top of Any Organization
- Narrateur(s): Jeffrey J. Fox
- Durée: 1 h et 36 min
- Date de publication: 2004-01-22
- Langue: Anglais
- This guide sets forth the qualities that every successful leader must have: vision, persistence, integrity, and respect for superiors, subordinates, and peers....
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Prix courant: 5,91$ ou 1 crédit
Prix réduit: 5,91$ ou 1 crédit
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Auteur(s): Lizabeth Cohen
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.
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A Consumers' Republic
- The Politics of Mass Consumption in Postwar America
- Narrateur(s): Karen White
- Durée: 21 h et 43 min
- Date de publication: 2018-06-05
- Langue: Anglais
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In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- Auteur(s): Jim Stengel
- Narrateur(s): Marc Cashman
- Durée: 10 h et 19 min
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Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories, and maximize profit in the long term. Pulling from a unique 10 year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses have a cause and effect relationship between financial performance and their ability to connect.
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Grow: How Ideals Power Growth and Profit at the World's Greatest Companies
- Narrateur(s): Marc Cashman
- Durée: 10 h et 19 min
- Date de publication: 2011-12-27
- Langue: Anglais
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Ten years of research uncover the secret source of growth and profit...Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Auteur(s): Martin Lindstrom
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing. Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires and, ultimately, the clues to a multimillion-dollar product.
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Small Data
- The Tiny Clues That Uncover Huge Trends
- Narrateur(s): Ricco Fajardo
- Durée: 8 h et 4 min
- Date de publication: 2016-02-23
- Langue: Anglais
- Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.
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Meh
- Écrit par Manuel le 2020-11-08
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Why She Buys
- The New Strategy for Reaching the World’s Most Powerful Consumers
- Narrateur(s): Vanessa Daniels
- Durée: 7 h et 22 min
- Date de publication: 2016-10-11
- Langue: Anglais
- If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....
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Prix courant: 30,55$ ou 1 crédit
Prix réduit: 30,55$ ou 1 crédit
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Pain Hustlers
- Crime and Punishment at an Opioid Startup
- Auteur(s): Evan Hughes
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 16 min
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John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market.
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Should Be Shocking
- Écrit par fishface42 le 2022-04-21
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Pain Hustlers
- Crime and Punishment at an Opioid Startup
- Narrateur(s): Mike Chamberlain
- Durée: 9 h et 16 min
- Date de publication: 2023-09-26
- Langue: Anglais
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John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. It was the early 2000s, a boom time for painkillers, and he developed a novel formulation of fentanyl, the most potent opioid on the market....
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Prix courant: 23,99$ ou 1 crédit
Prix réduit: 23,99$ ou 1 crédit
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How the Best Leaders Lead
- Proven Secrets to Getting the Most Out of Yourself and Others
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 6 h et 5 min
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As a savvy and motivated professional, you’re constantly on the lookout for high-impact leadership strategies to take your business to the next level and beyond—without bogging you down in abstract theories or exhaustive case studies. You need foolproof ways to lead your people to achieve outstanding results, even in challenging times. As legendary football coach Vince Lombardi said, it’s time to get “brilliant on the basics.”
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great reference book. bought the hardcover just to have this around
- Écrit par Phicky le 2024-04-03
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How the Best Leaders Lead
- Proven Secrets to Getting the Most Out of Yourself and Others
- Narrateur(s): Brian Tracy
- Durée: 6 h et 5 min
- Date de publication: 2010-01-08
- Langue: Anglais
- As a savvy and motivated professional, you’re constantly on the lookout for high-impact leadership strategies to take your business to the next level and beyond....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Alive at Work
- The Neuroscience of Helping Your People Love What They Do
- Auteur(s): Daniel M. Cable
- Narrateur(s): L. J. Ganser
- Durée: 4 h et 42 min
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In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work. Disengagement isn't a motivational problem, it's a biological one. Humans aren't built for routine and repetition. We're designed to crave exploration, experimentation, and learning - in fact, there's a part of our brains, which scientists have coined "the seeking system", that rewards us for taking part in these activities. But the way organizations are run prevents many of us from following our innate impulses. As a result, we shut down.
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Alive at Work
- The Neuroscience of Helping Your People Love What They Do
- Narrateur(s): L. J. Ganser
- Durée: 4 h et 42 min
- Date de publication: 2018-03-29
- Langue: Anglais
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In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the surprising secret to restoring their zest for work....
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Prix courant: 14,47$ ou 1 crédit
Prix réduit: 14,47$ ou 1 crédit
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Eat Sleep Work Repeat
- 30 Hacks for Bringing Joy to Your Job
- Auteur(s): Bruce Daisley
- Narrateur(s): James Clamp
- Durée: 7 h et 31 min
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As an executive with decades of management experience at top Silicon Valley companies including YouTube, Google, and Twitter, Bruce Daisley has given a lot of thought to what makes a workforce productive and what factors can improve the workplace to benefit a company’s employees, customers, and bottom line. In his debut book, he shares what he’s discovered, offering practical, often counterintuitive, insights and solutions for reinvigorating work to give us more meaning, productivity, and joy at the office.
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Eat Sleep Work Repeat
- 30 Hacks for Bringing Joy to Your Job
- Narrateur(s): James Clamp
- Durée: 7 h et 31 min
- Date de publication: 2020-02-25
- Langue: Anglais
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The vice president of Twitter Europe and host of the top business podcast Eat Sleep Work Repeat offers 30 smart, research-based hacks for bringing joy and fun back into our burned out, uninspired work lives....
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Prix courant: 27,96$ ou 1 crédit
Prix réduit: 27,96$ ou 1 crédit
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How to Be an Inclusive Leader (Second Edition)
- Your Role in Creating Cultures of Belonging Where Everyone Can Thrive
- Auteur(s): Jennifer Brown
- Narrateur(s): Jennifer Brown
- Durée: 3 h et 34 min
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In a world where women and communities of color were disproportionally impacted by the COVID-19 pandemic, it's more important than ever for leaders to truly understand how to support inclusion in the postpandemic workplace. Drawing on years of work with many leading organizations, Jennifer Brown shows what leaders at any level can do to spark real change and navigate uncharted waters. She guides listeners through anti-racism using the Inclusive Leader Continuum, a set of four developmental stages: unaware, aware, active, and advocate.
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How to Be an Inclusive Leader (Second Edition)
- Your Role in Creating Cultures of Belonging Where Everyone Can Thrive
- Narrateur(s): Jennifer Brown
- Durée: 3 h et 34 min
- Date de publication: 2022-09-15
- Langue: Anglais
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We know why diversity is important, but how do we drive real change at work? This edition by diversity and inclusion expert Jennifer Brown provides a step-by-step guide for the personal and emotional journey we must undertake to create an inclusive workplace where everyone can thrive....
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Prix courant: 23,18$ ou 1 crédit
Prix réduit: 23,18$ ou 1 crédit
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Remote Work Revolution
- Succeeding from Anywhere
- Auteur(s): Tsedal Neeley
- Narrateur(s): Marisha Tapera
- Durée: 5 h et 59 min
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Managers want to know how to lead virtually, how to keep their teams motivated, and how to keep employees productive. Providing compelling, evidence-based answers to these issues, Remote Work Revolution is essential for navigating the enduring challenges teams and managers face. Filled with specific actionable steps and interactive tools, this timely book will help team members deliver results previously out of reach. Employees will be able to break through routine norms to successfully use remote work to benefit themselves, their groups, and ultimately their organizations.
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Great tips for globally distributed teams
- Écrit par JMS le 2021-04-28
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Remote Work Revolution
- Succeeding from Anywhere
- Narrateur(s): Marisha Tapera
- Durée: 5 h et 59 min
- Date de publication: 2021-03-30
- Langue: Anglais
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A Harvard Business School professor and leading expert in virtual and global work provides remote workers and leaders with the best practices necessary to perform at the highest levels in their organizations....
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Auteur(s): Richard H. Thaler, Cass R. Sunstein
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.
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Hard to follow on what the author’s point is as he goes to indepth on random topics
- Écrit par Guyman le 2020-06-14
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Nudge
- Improving Decisions About Health, Wealth, and Happiness
- Narrateur(s): Sean Pratt
- Durée: 10 h et 35 min
- Date de publication: 2008-07-02
- Langue: Anglais
- Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion....
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Prix courant: 27,82$ ou 1 crédit
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Polite
- The Art of Communication at Home, at Work and in Public
- Auteur(s): Louise Mullany
- Narrateur(s): Susie Riddell
- Durée: 10 h et 57 min
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In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives. And, in doing so, she answers the age-old question... are politeness standards really declining?
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Polite
- The Art of Communication at Home, at Work and in Public
- Narrateur(s): Susie Riddell
- Durée: 10 h et 57 min
- Date de publication: 2024-06-06
- Langue: Anglais
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In Polite, Louise shows how the unseen science of politeness governs everything we do, from what we say to how we act, and reveals how a better understanding of the rules and norms of politeness can help us in all aspects of our work, leisure and home lives.
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Prix courant: 32,00$ ou 1 crédit
Prix réduit: 32,00$ ou 1 crédit
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The Coaching Shift
- How A Coaching Mindset and Skills Can Change You, Your Interactions, and the World Around You
- Auteur(s): Shonna D. Waters, Brodie Gregory Riordan
- Narrateur(s): Leanne Woodward
- Durée: 7 h et 15 min
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Accessible and practical, the book draws on research from coaching, neuroscience, cognitive psychology, social psychology, and industrial-organizational psychology to provide the best science-based practices that can be applied in work and life. It presents core coaching skills that anyone can develop and use to improve their own emotions, thoughts, behaviors, and interactions with others. It uses levels of analysis to help listeners think about key concepts first in relation to themselves, and then in 1:1 interactions, group and team dynamics, organizational-level impact, and beyond.
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The Coaching Shift
- How A Coaching Mindset and Skills Can Change You, Your Interactions, and the World Around You
- Narrateur(s): Leanne Woodward
- Durée: 7 h et 15 min
- Date de publication: 2024-10-29
- Langue: Anglais
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The Coaching Shift offers practical guidance on how to adopt a coaching mindset and how to build a coaching skill set to unlock better communication, stronger relationships, and high performance in others.
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Prix courant: 21,92$ ou 1 crédit
Prix réduit: 21,92$ ou 1 crédit
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Systems of Survival
- A Dialogue on the Moral Foundations of Commerce and Politics
- Auteur(s): Jane Jacobs
- Narrateur(s): Kate Rudd
- Durée: 9 h et 22 min
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In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide. She looks at business fraud and criminal enterprise, government’s overextended subsidies to agriculture, and transit police who abuse the system the are supposed to enforce, and asks us to consider instances in which snobbery is a virtue and industry a vice.
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Systems of Survival
- A Dialogue on the Moral Foundations of Commerce and Politics
- Narrateur(s): Kate Rudd
- Durée: 9 h et 22 min
- Date de publication: 2022-09-13
- Langue: Anglais
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In Systems of Survival, Jane Jacobs identifies two distinct moral syndromes—one governing commerce, the other politics—and explores what happens when these two syndromes collide....
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Prix courant: 20,12$ ou 1 crédit
Prix réduit: 20,12$ ou 1 crédit
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The Art of Active Listening
- How People at Work Feel Heard, Valued, and Understood
- Auteur(s): Heather Younger
- Narrateur(s): Heather Younger
- Durée: 3 h et 20 min
- Version intégrale
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Au global
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Performance
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Histoire
Active listening is the doorway to increased belonging, loyalty, profitability, innovation, and so much more. It is the difference between thinking we understand what people want and knowing what they want. Want to build stronger relationships, avoid misunderstandings, and anticipate problems before they surface at work? All you have to do is listen.
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The Art of Active Listening
- How People at Work Feel Heard, Valued, and Understood
- Narrateur(s): Heather Younger
- Durée: 3 h et 20 min
- Date de publication: 2023-02-24
- Langue: Anglais
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Active listening is the doorway to increased belonging, loyalty, profitability, innovation, and so much more. It is the difference between thinking we understand what people want and knowing what they want....
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Prix courant: 22,17$ ou 1 crédit
Prix réduit: 22,17$ ou 1 crédit
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Perfectly Confident
- How to Calibrate Your Decisions Wisely
- Auteur(s): Don A. Moore
- Narrateur(s): Don A. Moore
- Durée: 6 h et 19 min
- Version intégrale
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Au global
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Performance
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Histoire
Decades of research demonstrates that we often have an over-inflated sense of self and are rarely as good as we believe. Perfectly Confident is the first book to bring together the best psychological and economic studies to explain exactly what confidence is, when it can be helpful, and when it can be destructive in our lives.
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Perfectly Confident
- How to Calibrate Your Decisions Wisely
- Narrateur(s): Don A. Moore
- Durée: 6 h et 19 min
- Date de publication: 2020-05-26
- Langue: Anglais
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An expert on the psychology of decision making at Berkeley’s Haas School of Business considers how to calibrate examines the importance of being confident, arguing that confidence is good, but overconfidence can hinder growth....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Prix courant: 24,46$ ou 1 crédit
Prix réduit: 24,46$ ou 1 crédit
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