Behavior Change

Firmen erwarten heutzutage von ihren Mitarbeitern, dass sie Flexibilität zeigen, sich anpassen, weiterbilden, um 180 Grad drehen können und auch ihre Werte und Fähigkeiten wechseln, als wären diese eine Jacke. Die Devise in der Personalentwicklung lautet: Wer nicht passend ist, wird passend gemacht. Menschen sollen zu dem werden, was sie nicht sind. Das kann nicht funktionieren. Axel Koch deckt auf, warum wir mit dem Change-Wahnsinn einem kollektivem Irrtum aufsitzen und wie eine Balance zwischen Stabilität und Veränderung aussehen kann.

People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!

Starting with the publication of their seminal bestseller, Future Shock, Alvin and Heidi Toffler have given millions of listeners new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.

Depression, stress, anxiety, addictions, poor health, financial hardships, and uncertainty about the future are causing millions of people to lose hope for a better tomorrow. Start living with a new passion and purpose by changing your mindset, behaviors, and body today! Having a sense of peace in the key areas of your life is guaranteed to make you healthier, happier, and more fulfilled.

Leading Change offers an alternative. It provides a framework for change that opens opportunities for people within the organization to play a significant role in the process. Supported by academic research, and grounded with a range of examples and cases, the book offers a valuable approach to successful change management.

In Lifeboat, Maggie Craddock uses the stories of the survivors of the Titanic as a metaphor for hardworking professionals today facing uncertainty. They are swimming in waters jarred by sudden waves of downsizing, management shakeups, company mergers, dried-up funding, scandals, and probably a shark or two. The experiences of Titanic survivors, Craddock shows, offer lessons for a transformative workplace approach, one that recognizes that “every man for himself” does not work long-term.

Leading change is not about breaking things - it’s about using empathy to enrich the world. In Empathy for Change: How to Create an Understanding World, former White House entrepreneur-in-residence Amy J. Wilson dives into the intricate science of empathy, debunking common myths and sharing practical uses for a better society.

Are you looking for a personalized diet plan to help you lose weight and get into shape? If so, you have found the right book. It’s All About Diet: How to Change Your Eating Behavior, with Confidence, is your guidebook to creating your own eating and exercise plan that is fully personalized for you. Following other diet plans doesn’t work because we are different, and what works for someone else may not work for you. In this book, you will gain insight into what makes an excellent diet to create a plan that will work for you.

Imagine contributing to one of the most pressing challenges of our time: fostering inclusive, equitable, and diverse environments. Voices Unheard equips you with tools to make a real difference in every part of your life. For leaders, allies, and advocates, this guide offers actionable steps to turn intentions into impactful actions.

Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle—a magnetic one—that permeates their brand or company, customers will not only engage but change thinking and behavior in turn.

We are dizzy trying to keep up with the constant flood of newness across every aspect of our lives. And it's clear that some of our biggest companies are facing similar challenges. Each week another big brand name fails. Why is this? Change is like a wave: It has both amplitude and frequency. The last century was about change of great amplitude, big waves washing over the whole society.

To overcome the radically different challenges of inequity, division, and scarcity of resources that will only increase in the future, the most successful and valuable leaders are those with the traits to be rebuilders. Taking Charge of Change is written for anyone seeking to be the driver of real change and an integral part of rebuilding the structures and foundations of American communities and companies throughout the decade ahead.

Die ungekürzte Lesung zur Netflix-Unternehmenstrategie. Netflix ist eines der erfolgreichsten Unternehmen der Welt und wird für seine Innovationskraft, Flexibilität, Geschwindigkeit und seinen unternehmerischen Mut bewundert. Gibt es dahinter ein Geheimnis? Außergewöhnlich sind vor allem die Unternehmensleitlinien, die für alle Mitarbeiter der Maßstab ihrer Arbeit sind. Hier einige Beispiele: Harte Arbeit ist irrelevant. Niemand soll seinem Chef nach dem Mund reden. Jeder Mitarbeiter kann so viele Urlaubstage nehmen, wie er möchte. Netflix zahlt die besten Gehälter.

Life in Chains leads the listener, with casual disregard, on a journey through behavioral science, psychology, and philosophy. Whoever takes this journey will walk away with an overwhelmingly practical and applicable way to change their own behavior.

Bruno Littlemore is quite unlike any chimpanzee in the world. Precocious, self-conscious and preternaturally gifted, young Bruno, born and raised in a habitat at the local zoo, falls under the care of a university primatologist named Lydia Littlemore. Learning of Bruno's ability to speak, Lydia takes Bruno into her home to oversee his education and nurture his passion for painting. But for all of his gifts, the chimpanzee has a rough time caging his more primal urges.

"The Change Imperative: Organizational Development for the 21st Century" is an essential guide for leaders, managers, consultants, and scholars navigating the complex terrain of organizational change. In an era marked by rapid technological advances, shifting global labor markets, and increasing calls for corporate social responsibility, this book offers a comprehensive examination of the theories, strategies, and practices essential for driving effective and sustainable change.

You will never come across a business person who wishes for his or her business to end when he or she leaves. If an organization chooses not to embrace change, it will have no customers because people only buy things that meet their needs. For this reason, an organization needs to ensure that it stays ready for what is to come. The way to do this is to continually sharpen own tools by creating a learning environment so that own employees learn all business and change-related tricks to help them maneuver the business world.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

If you and your organization are ready for change, No More Status Quo will give you clear, easy-to-use skills and tools to open your thinking, adapt your work behavior, and get more impactful results right away.

As climate change becomes an international crisis, more and more industries are looking for a sound model for creating successful environmentally friendly companies, and a new generation of young leaders are eager for inspiration and guidance on creating sustainable businesses. Mid-Course Correction Revisited advocates why we need to create prototypical green companies and a new economy - not based on non-renewable resources, but on renewable energy, aggressive recycling, innovative technology, and sustainable business practices.