Behavior Change

Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

Whereas the first edition of Beyond Performance introduced the authors' "Five Frames of Performance and Health" approach to change management, the fully revised and updated Beyond Performance 2.0 has been transformed into a truly practical "how to" guide for leaders. Every aspect of how to lead change at scale is covered in a step-by-step manner, always accompanied by practical tools and real-life examples.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Specifically written for therapists and change practitioners, this audiobook is an essential resource for professionals who help improve the wellbeing of other people. Laid out in a structured and easy to follow format, this step-by-step audiobook provides the linguistic knowledge and techniques to successfully influence behaviour change via words and sentences constructed during conversations.

For business leaders and public figures in any arena, The Speed of Trust offers an unprecedented and eminently practical look at exactly how trust functions in our every transaction and relationship - from the most personal to the broadest, most indirect interaction - and how to establish trust immediately so that you and your organization can forego the time - killing, bureaucratic check - and - balance processes so often deployed in lieu of actual trust.

Scientifically proven methods to change your life and stick with it: It’s never too late to be exactly who you want to be. Logically, making changes is easy. We already know what we need to do. But why can’t we simply force ourselves to act? This audiobook will show you exactly where you are, where you want to go, and how to bridge the gap. Stop failing. Strategically ensure that your efforts will finally pay off this time.

More than 90 percent of dog owners consider their pets to be members of their family. But often, despite our best intentions, we are letting our dogs down by not giving them the guidance and direction they need. Unwanted behavior is the number-one reason dogs are relinquished to shelters and rescue groups. The key to training dogs effectively is first to understand why our dogs do what they do. And no one can address this more authoritatively than the diplomates of the American College of Veterinary Behaviorists.

Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

At its heart, accountability is understanding that your actions do not always have the impact that you intend; it is ownership of your actions, working to repair problematic issues, and learning how to prevent patterns from forming or continuing in the future. How to Be Accountable will walk you through your own head to understand your own patterns and behaviors, untangle them, and live the kind of life you want.

As CEO of the Consumer Technology Association ®, owner and producer of CES ®, Gary Shapiro has had a front row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the industry, he knows that leaders who make it in the tech world have one thing in common: they know how to pivot. Drawing upon detailed case studies, economic theory, and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.

Two-time New York Times best-selling authors Roger Connors and Tom Smith show how leaders can achieve record-breaking results by quickly and effectively shaping their organizational culture to capitalize on their greatest asset - their people. Change the Culture, Change the Game joins their classic book The Oz Principle and their recent best seller How Did That Happen? to complete the most comprehensive series ever written on workplace accountability.

Merchants of Doubt has been praised—and attacked—around the world, for reasons easy to understand. This book tells, with “brutal clarity” (Huffington Post), the disquieting story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades.

Not as patient as you think you are? Surprised by how quickly you lose your cool when someone shows you an imagined show of disrespect? All we can do in those situations is react. But why do we do what we do? How can we improve our actions? Repeated bad behavior becomes a bad habit. How can we break this vicious cycle? Often we know what’s wrong in our behavior, we even know how could we fix it, but somehow we never take action to change. Some mental triggers stay hidden from our conscious mind. This book bridges the gap between those two by introducing you to gears of human behavior.

Listen to this book at your own risk. It contains ideas that may lead to a profound self-awakening. An introspective journey for those in the trenches of today's modern organizations, Deep Change is a survival manual for finding our own internal leadership power. By helping us learn new ways of thinking and behaving, it shows how we can transform ourselves from victims to powerful agents of change. And for anyone who yearns to be an internally driven leader, to motivate the people around them, and return to a satisfying work life, Deep Change holds the key.

Once, the job of leaders was to identify problems and fix them, while leaving nonproblems alone. Today, the notion that the new way is always better than the old way—and that if you aren’t disrupting everything, you are losing—has come to constitute a new orthodoxy of business thinking. Whether it’s a merger or re-org or a new office layout, change has become the ultimate easy button for leaders, who pursue it with abandon, unleashing a torrent of disruption on employees. The result is life in the blender: a perpetual state of upheaval, uncertainty, and unease.

Most people are fearful of change because they don't have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson uses a simple story to show that when it comes to living in a changing world, what matters most is your attitude. Exploring a simple way to take the fear and anxiety out of managing the future, Who Moved My Cheese? can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.

One of the predominant reasons that owners abandon or give up their pets (often leading to euthanasia) is because of unwanted behaviors. Many have tried to instruct proper cat training, but this is the first book of its kind to provide an in-depth understanding of the underlying reasons for a cat’s problem behavior, the essential key to unlocking the best for your cat and avoiding pitfalls. Decoding Your Cat gives owners new insight on promoting their cat’s physical and psychological health and wellness and maintaining a long and fulfilling relationship together.

Prepare to embark on a transformative journey towards personal growth and lasting behavior change with Mastering Behavior Change by Tate McGhee, MS, BCBA. This exceptional self-help book defies conventions by presenting the complex concepts of applied behavior analysis in an easily digestible format suitable for men of all ages.

In this abridged audiobook version of his best-selling title, Paul Dix talks you through the book’s hugely influential behavior management approach - an approach whereby expectations and boundaries are exemplified by people, not by a thousand rules that nobody can recall. The testing, watch out for and nuggets sections have been removed for this audiobook, but the indispensable advice on how to involve all staff in developing a whole school ethos built on kindness, empathy, and understanding remains.