Behavior Change

Every leader recognizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations.

Why are some organizations more innovative than others? How can we tap in to, empower, and leverage the natural innovation within our organizations that is so vital to our future success? Now more than ever, companies and institutions of all types and sizes are determined to create more innovative organizations. In study after study, leaders say that fostering innovation and the need for transformational change are among their top priorities.

In A Good Time to Be a Girl, Helena Morrissey sets out how we might achieve the next big breakthrough towards a truly inclusive modern society. Drawing on her experience as a City CEO, mother of nine, and founder of the influential 30% Club, which campaigns for gender-balanced UK company boards, her manifesto for new ways of working, living, loving and raising families is for everyone, not just women.

Often, we know what we should be doing to improve our health, increase wellbeing and get the most from ourselves and life but we also know that maintaining new habits is hard. On the one hand, change is hard work, but on the other hand, we know life would be so much better if we did make positive changes. This book is therefore layered throughout with psychological information, techniques and activities which are known to help create positive behaviour change. This book is a must have for anyone wanting more control of themselves and to steer their life towards a more fulfilling and contented future.

In this short book, author Jeff Coker shares his secrets for developing and utilizing political skills to get more done at work. Take a look at the success formula at work. What defines "success" in your workplace? Once you understand the social landscape and how political capital works, then you can learn how to audit your own situation and make an action plan to improve your political skills.

In Sex in the Brain, Amee Baird explores memorable cases of brain injuries and disease that have effected significant changes in sexual behavior and reveals what these exceptional stories have to say about human sexuality. Each chapter includes striking personal accounts, many from individuals Baird has met in her clinical practice, of unexpected changes in sexuality. Until now these fascinating, frightening, and funny stories have been hidden in medical journals or untold outside of the clinical setting. This book offers unique insight into how the brain controls sex life.

As a workplace strategist and business coach, Erica Keswin has spent over 20 years working with top business leaders and executives to build successful organizations that honor relationships. Featuring case studies from top brands such as, Lyft, Starbucks, Mogul, and SoulCycle, to name a few, Bring Your Human to Work distills the key practices of the most human companies into applicable advice that any business leader can use to build a “human workplace”.

Inspirational and creativity. That’s what this book is!

In his new audiobook, The Heart-Led Leader, Spaulding turns his focus to ourselves - to who we are. Authentic leaders, Spaulding says, live and lead from the heart. The values and principles that guide our lives and shape our ability to lead others is far more important than our titles or our ability to crunch numbers or the impressive degrees we display on our walls. To effect true transformational change, heart-led leaders draw on the qualities of humility, vulnerability, transparency, empathy, and love.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

Don't let crazy people drive you crazy. Don't let annoying, obnoxious, petty people get under your skin. Stop having to ask the same thing over and over again. Whether it's your kids, spouse, friend, client, patient, or co-worker, why try to "deal" with people when you can change them?

Baby Boomers, Gen X, Millennials and Gen Z have different mindsets, expectations and communication styles, yet they have one thing in common: they all feel misunderstood. Being aware of each other’s needs, challenges, viewpoints, strengths—even fears, is key to unlocking the power of intergenerational collaboration in the workplace. Unlike most management books, this will use stories to reveal the origins of intergenerational conflicts, provide groundbreaking strategies to address them, and share first account best practices from leading global organizations.

Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past 17 years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential listening for anyone seeking real change in the world.

Revolutionary Wealth is about how tomorrow's wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics.

This audiobook provides compelling reasons why attention to gender diversity and inclusion (GDI) is critical at this particular time in our global economy. It clearly maps out the value proposition of GDI and takes the guess work out of how to take action right now. The stakes are high - both in terms of the bottom line and for our society - you need to know why. It will guide you on how to be the change, make the change-and leverage the change...into dollars. This is your opportunity to be the one to make a difference as an individual and as an organization. Lead the change!

Building upon the revelatory power of her book Overcoming Bias, which addressed managing individual and interpersonal bias, Erasing Institutional Bias scales up the framework to impact systemic change in organizations. Tiffany Jana and co-author Ashley Diaz Mejias bring together in-depth research on how biases become embedded into workplace cultures with practical and engaging tools that will mobilize listeners toward action.

Are you looking for a personalized diet plan to help you lose weight and get into shape? If so, you have found the right book. It’s All About Diet: How to Change Your Eating Behavior, with Confidence, is your guidebook to creating your own eating and exercise plan that is fully personalized for you. Following other diet plans doesn’t work because we are different, and what works for someone else may not work for you. In this book, you will gain insight into what makes an excellent diet to create a plan that will work for you.

Last year, US companies spent over $165 billon on training; while many training programs themselves provide valuable skills and concepts, even the best-designed programs are ineffective because the learned behaviors are not reinforced. Without reinforcement, learned information gets shuffled to the back of the mind in the "nice to know" file, never again to see the light of day. This book bridges the canyon between learning and doing by providing solid reinforcement strategies.

This book explores and answers 101 dilemmas that we encounter at work, with topics that include time management, goal-setting, conflict, job dissatisfaction, unemployment, and even workplace trysts. The authors emphasize practical learning and coping, not esoteric insights or metaphysics, applying concrete solutions from Buddhist teachings to real problems in easily digestible chunks.

Change is difficult but essential - Esther Derby offers seven guidelines for change by attraction, an approach that draws people into the process so that instead of resisting change, they embrace it. Even if you don’t have change management in your job description, your job involves change. Change is a given as modern organizations respond to market and technology advances, make improvements, and evolve practices...Esther Derby offers change by attraction, an approach that is adaptive and responsive and engages people in learning, evolving, and owning the new way.