Behavioral Science

Are you struggling to guide the children in your life to become kind, responsible, respectful, and successful people? Do you want to avoid coercive methods and instead use effective, evidence-based, respectful guidance techniques? Responding effectively to a child's challenging behaviors is an art informed by science. Like artists need to learn techniques before creating masterpieces, parents, teachers, and therapists can develop their skills to help children thrive.

For fans of Mindhunter and Criminal Minds, a chilling account of a woman facing down serial killers as one of the first female profilers of the FBI Behavioral Sciences Unit and real-life model for The Silence of the Lambs’s Clarice Starling.

For centuries, economics was dominated by the idea that we are rational individuals who optimize our own “utility”. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to “cognitive biases” with complex effects on decision-making, such as forgetting to prepare for retirement.

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus.

Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence.

Off the beaten path, on unmarked trails, we are wired to explore. More than just a need to get outside, the search for the unknown is a specific primal urge that has shaped the history of our species and continues to mold our behavior in ways we are just beginning to understand. In fact, the latest neuroscience suggests that exploration is an essential ingredient of human life. Exploration, it turns out, isn’t merely a hobby—it’s our story. In this long-awaited follow-up, Alex Hutchinson dives headfirst into a fascinating and provocative new field of research.

No matter how busy or stressful your day, with ten-minute steps and quick exercises you can better understand your experiences and learn how to survive setbacks. The book covers everything from dealing with worry and anxiety and building your confidence, to creating healthy life habits and positive relationships. It includes questions to reflect on and things to try out in your everyday life. Using evidence-based approaches like CBT and mindfulness, 10 Minutes to Better Mental Health will help you to get the best out of life and become the person you want to be.

With the help of this book, you will learn the latest techniques of body language, behavioral science, and facial profiling. You will do better than most of your friends in analyzing people, and get your personal benefits out of it in no time. If you want to learn the skill of analyzing people, then this book is for you.

This 10th anniversary edition of the beloved classic features 10 new stories written by Dr. Robbins that help listeners gain deeper insight into the role our brains play in shaping our thoughts and actions, and what we can do to be more curious and open-minded in our diverse world. Based on his study of the fields of behavioral science and cognitive neuroscience, Robbins explores unconscious bias in many of its forms, including availability bias, confirmation bias, anchoring bias, and others.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

This is book is written from a woman’s lens and perspective to be utilized as a basic formula to ignite and kick start men to rise and become their best selves mind, body and spirit.

All over the world, public officials are using the behavioral sciences to protect the environment, promote employment and economic growth, reduce poverty, and increase national security. In this book, Cass R. Sunstein, breaks new ground with a deep yet highly listenable investigation into the ethical issues surrounding nudges, choice architecture and mandates, addressing such issues as welfare, autonomy, self-government, dignity, manipulation and the constraints and responsibilities of an ethical state.

If you are in business, you are in the business of behavior. Unless a business influences behavior, it will not succeed. In the last 50 years, we have learnt more about how we behave than over the previous 5,000. This audiobook shows how behavioral science has revolutionized our understanding of how people really think (or don’t) and how we can use those insights in our businesses to influence behavior and gain competitive advantage.

Tasty explains the scientific research taking place on multiple fronts: how genes shape our tastes, how the mind assembles flavors from the five senses and signals from the body's metabolic systems, why something disgusts one person and delights another, and what today's obsessions with extreme tastes tell us about the brain.

In the gloomy recesses of consciousness, ideas echo and feelings swirl, this is the domain of Dark Psychology, an underappreciated subfield of psychology. Because of the associated taboos, people avoid talking about this subject. In addition to illuminating the forces, "Dark Psychology 1.0" will teach you how to harness or fight against their power.

While anger is natural to have, it’s also no surprise that anger and reactive behavior can be detrimental to success in many areas of life. And unfortunately, it’s too easy to get swept up in emotions with anger when you’re dealing with difficult situations or feel under pressure. When deep-seated anger goes unresolved, it will play out in your life negatively in multiple ways simply because you don’t even understand your own anger. Are you ready to have quick and simple strategies that have been proven to manage anger in the moment it tries to take control?

Every day we speak to ourselves and to each other, about ourselves and about others. Whether ruminating on a past event alone or gossiping with a group of friends, we move through life in a state of near-constant chatter - even during those moments we profess to wanting nothing more than some peace and quiet. So, why do we do it, and what purpose does talking serve? In this paean to conversation, neuroscientist Shane O'Mara encourages us to marvel at our brains distinct mechanisms for communicating.