Brain Behavior

In Cool, the neuroscientist and philosopher Steven Quartz and the political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a provocative theory of consumerism, revealing how the brain's "social calculator" and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits.

Dark psychology is the phenomenon by which people make use of techniques of coercion, motivation, manipulation, and persuasion to get what they desire or want. In this book, you will have the opportunity to learn more about techniques applied by dark persuaders and how you can overcome their tricks.

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.