Brain Science

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Whether it’s meditation or a walk in nature, reading a sacred text or saying a prayer, there are many ways to tap into a heightened awareness of the world around you and your place in it. In The Awakened Brain, psychologist Dr. Lisa Miller shows you how. Weaving her own deeply personal journey of awakening with her groundbreaking research, Dr. Miller’s book reveals that humans are universally equipped with a capacity for spirituality, and that our brains become more resilient and robust as a result of it.

The science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. Leading the charge is psychologist and neuroscientist Lisa Feldman Barrett, whose research overturns the long-standing belief that emotions are automatic, universal, and hardwired in different brain regions. Instead, Barrett shows, we construct each instance of emotion through a unique interplay of brain, body, and culture.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction.

While researching the toxic and addictive properties of sugar for Fat Chance, Robert Lustig made an alarming discovery - our pursuit of happiness is being subverted by a culture of addiction and depression from which we may never recover. Dopamine is the "reward" neurotransmitter that tells our brains we want more; yet every substance or behavior that releases dopamine in the extreme leads to addiction. Serotonin is the "contentment" neurotransmitter that tells our brains we don't need any more; yet its deficiency leads to depression.

This paradigm-shattering book provides an even-handed, science-based understanding of who women are, both on and off the pill. It will change the way that women think about their hormones and how they view themselves. It also serves as a rallying cry for women to demand more information from science about how their bodies and brains work and to advocate for better research. This book will help women make more informed decisions about their health, whether they're on the pill or off of it.

This title consists of 3 separate titles, namely: Title 1 - Synesthesia (Learn what causes this condition, how to notice signs, as well as how to verify whether you have it or not.), title 2 - The Placebo Effect (what is it and does it truly work? What are its health advantages, its medical benefits?), and title 3 - NLP training, Narcolepsy, Acupuncture, and Alzheimer’s (learn now how to improve your health and help those people in your life that are suffering from Alzheimer’s and narcolepsy).

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric.

In Your Brain Is a Time Machine, brain researcher and best-selling author Dean Buonomano draws on evolutionary biology, physics, and philosophy to present his influential theory of how we tell and perceive time. The human brain, he argues, is a complex system that not only tells time but creates it; it constructs our sense of chronological flow and enables "mental time travel" - simulations of future and past events.

The idea that “thoughts become things” has become a meme in popular culture. It’s held as a firm proposition in metaphysics, and some spiritual teachers ascribe infinite powers to the mind. But are these claims scientifically accurate? What does the scientific evidence tell us about the scope of the human mind to transform thoughts into reality?

Healing the Addicted Brain is a breakthrough work that focuses on treating drug and alcohol addiction as a biological disease - based on the Recovery Science program that has helped thousands of patients defeat their addictions. It combines the best behavioral addiction treatments with the latest scientific research into brain functions, providing tools and strategies designed to overcome the biological factors that cause addictive behavior along with proven treatments and medications.

For the modern world, it seems as if sexuality and spirituality have always been at odds. But what if the two are actually deeply connected? And what if science could prove this connection? From neuroscientist Andrew Newberg, Sex, God, and the Brain argues that our religious and spiritual experiences derive directly from our sexual being. While others have speculated on a connection between religion and sex, Newberg is the first to demonstrate that the underlying biological mechanism of religious, spiritual, and sexual experiences are identical.

Stress is our internal response to an experience that our brain perceives as threatening or challenging. Trauma is our response to an experience in which we feel powerless or lacking agency. Until now, researchers have treated these conditions as different, but they actually lie along a continuum. Dr. Elizabeth Stanley explains the significance of this continuum, how it affects our resilience in the face of challenge, and why an event that's stressful for one person can be traumatizing for another.

What if your best days weren’t left to chance, but something you could control and activate at will? Most of us want to be a little happier, a little more focused, and a lot less stressed. We want simple approaches that are easy to fold into our everyday lives. In Sharp, you’ll discover dozens of evidence-backed strategies to help you unlock your potential and enhance your performance—whether at work, school, home, or in relationships. Cognitive scientist Therese Huston unpacks the latest neuroscience research to deliver a gold mine of techniques to help you feel your sharpest.

Marcus Warner and Chris Coursey show us how to build habits that fill our lives with greater joy and satisfaction. Based on the latest neuroscience and attachment theory—but written in everyday language—The Four Habits of Joy-Filled People is practical and easy to comprehend. The authors provide exercises and tools you can put into practice immediately.

In this, his magnum opus, the world’s best known skeptic and critical thinker Dr. Michael Shermer—founding publisher of Skeptic magazine and perennial monthly columnist (“Skeptic”) for Scientific American—presents his comprehensive theory on how beliefs are born, formed, nourished, reinforced, challenged, changed, and extinguished.

A riveting investigation of the myriad ways that parasites control how other creatures - including humans - think, feel, and act. These tiny organisms can live only inside another animal, and, as McAuliffe reveals, they have many evolutionary motives for manipulating their host's behavior. Far more often than appreciated, these puppeteers orchestrate the interplay between predator and prey.

Analyzing brainwaves, the imperceptible waves of electricity surging across your scalp, has been possible for nearly a century. But only now are neuroscientists becoming aware of the wealth of information brainwaves hold about a person’s life, thoughts, and future health. From the moment a reclusive German doctor discovered waves of electricity radiating from the heads of his patients in the 1920s, brainwaves have sparked astonishment and intrigue, yet the significance of the discovery and its momentous implications have been poorly understood.