Brain Science

It has been remarked that if the brain were so simple we could understand it, we would be so simple we couldn’t. Commencing with a brief history of neuroscience, from the ancient practice of drilling holes in the head to relieve headaches to the latest results from MRI and CT scans, this accessible guide sets out to explore exactly what we do know about the brain. Including the most up-to-date research on the cerebral processes, this entertaining introduction assumes no previous scientific knowledge.

Jeff Alt takes you along every step of his 2,160-mile Appalachian Trail adventure. This entertaining journey includes bears, bugs, blisters, captivating characters, skunk bedmates, and hilarious food cravings. Alt walked more than five million steps in tribute to his brother, who has cerebral palsy and lives in a home called Sunshine. This trail adventure has inspired an annual event that has raised more than $200,000 for Sunshine. It includes hiking tips for the whole family.

What makes a person liberal or conservative? Why does the Democratic Party scare off so many possible supporters? When does our "injustice trigger" get pulled, and how can fairness overcome our human need to look for a zero-sum outcome to our political battles? Daniel Meegan suggests that American liberals are just missing the point. If progressives want to win the vote, they need to change strategy completely and champion government benefits for everyone, not just those of lower income. Fairness, he writes, should be selfishly enjoyed by everyone.

Neuroscientists estimate that over 90 percent of our operating systems—beliefs, behaviors, patterns—are unconscious. Since the surface story determines less than 10 percent of our decisions, how can we illuminate the shadow story responsible for over 90 percent of what we do each day? Once we systematically understand our relationship with money, our individual meanings and symbolism, can we overcome the mind and brain’s resistance to change?

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.

Do you love head-scratchers, trivia, and strange history? Then this book is a must-listen! We’ve all heard wild stories that seem too impossible to be true - this book contains stories you’ve likely never heard of but need to listen to....

With the lucid verve and solid scientific grounding of an Oliver Sacks or Malcolm Gladwell, Dr. Brian Boxer Wachler guides listeners on a fascinating tour of the bedrock of our existence - the way our senses perceive everything and everyone in the world around us. Why does one person see Jesus in a shower curtain, get a "bad feeling" about someone they've just met, or hear a conversation so differently than the other person? Boxer Wachler describes some of the mysterious medical conditions that cause non-psychiatric hallucinations and neurological mix-ups.

If you're in a job interview, how should you think about the mindset of the interviewer? If you've just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it's time to start planning your next career move? Professor, author, and popular radio host Art Markman focuses on three essential elements of a successful career - getting a job, excelling at work, and finding your next position - and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.

For years, most of us believed that remarkably talented people were born different, and that exceptional performance lay beyond our grasp. Now, groundbreaking neuroscience studies are revolutionizing our understanding of "genius" and how it works. Brain Apps is the first book to consolidate that research into a unifying theory for radically boosting your achievement. Robert G. Best combines years of study with one-on-one interviews featuring renowned scientists like Karl Anders Ericsson, B.J. Fogg, and Arne Dietrich.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

In Sleepyhead, science writer Henry Nicholls uses his own experience with chronic narcolepsy as a gateway to better understanding the cryptic, curious, and relatively uncharted world of sleep disorders. Charming, eye-opening, and deeply humanizing, Sleepyhead will help us all uncover the secrets of a good night's sleep.

The human brain can actually grow - and a bigger brain means better memory, creativity, speed of learning, and ability to concentrate. Boost Your Brain is the only book that uses groundbreaking advances in neuroscience to present a clear explanation and prescriptive plan for how to access the benefits of significantly enhanced brain performance - at any age.

The time to rethink degenerative brain disorders has come. With no biological boundaries between neurodegenerative diseases, illnesses such as Parkinson's and Alzheimer's result from a large spectrum of biological abnormalities, hampering effective treatment. Acclaimed neurologist Dr. Alberto Espay and Parkinson's advocate Benjamin Stecher present compelling evidence that these diseases should be targeted according to genetic and molecular signatures rather than clinical diagnoses.

Brain diseases such as Alzheimer’s and Parkinson’s affect an estimated one in six Americans and are increasing in incidence as the population ages. In this audiobook, we examine these and other conditions involving the damage and loss of neurons, including other forms of dementia, amyotrophic lateral sclerosis (ALS), chronic traumatic encephalopathy (CTE), and multiple sclerosis (MS).

Activators are more than influencers; they are leaders who leverage neuroscience to energize and inspire their people, launching them toward their potential. The most successful leaders of the future will be those who know how to apply cutting-edge, brain-boosting principles to bring out the best in their people. Blending contemporary behavioral research and neuroscience, workplace psychologist and leadership expert Dr. Jason Jones, has created an innovative method to boost employee brainpower and performance.

This audiobook covers a wide range of topics, such as artificial intelligence (AI), its effects on the society, and its future, psychopaths and sociopaths, and about dissociative identity disorder, more commonly known as split personality disorder. This book teaches you the basic topics in neuroscience and neurology.

While the nightmare of Alzheimer’s is progressing at an alarming rate, society will never solve it if it continues on the same path. Dr. Zielonka’s simple seven-step solution to prevent the nightmare of Alzheimer’s is the logical, science-based solution to end the nightmare. Discover the real causes of Alzheimer's, learn about true brain detoxification, autophagy, type 3 diabetes, cellular health, and so much more.

Revolutionize your authentic self: Safety first dominates your brain function. Align your nonconscious biases and conscious limitations to maximize your effectiveness. Train peak performance by being non-consciously in the moment. Deepen your personal relationships through sharing each other's core brain insights. Become brain aware about all the information in your environment.

Will increased scientific understanding of our brains overturn our beliefs about moral and ethical behavior? How will increasingly powerful brain imaging technologies affect the ideas of privacy and of self-incrimination? Such thought-provoking questions are rapidly emerging as new discoveries in neuroscience have raised difficult legal and ethical dilemmas. Michael Gazzaniga, widely considered to be the father of cognitive neuroscience, investigates with an expert eye some of these controversial and complex issues.

Brilliantly exploring today's cutting edge brain research, Mind Wide Open allows readers to understand themselves and the people in their lives as never before. Using a mix of experiential reportage, personal storytelling, and fresh scientific discovery, Steven Johnson describes how the brain works and how its systems connect to the day-to-day realities of individual lives.