Build English

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs” - including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano ( French Women Don’t Get Fat), TOMS founder Blake Mycoskie, and many others - can help you take an idea public and build influence for it.

Every parents wants their child to be happy and to do well when they grow up. But what are the qualities they need to make a success of their lives? How can you encourage kindness in your children? And resilience and honesty? And why is having a backbone important for the healthy development of your child? From babies to teenagers, Backbone: How To Build The Character Your Child Needs To Succeed shows parents the essential steps they need to take.

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience - and a client roster composed of some of the world's leading companies - this book provides you with the necessary tools to help you capture growth instead of chasing it.

The Pioneer's Way establishes a working definition of the pioneer, explores pioneering versus leadership, and offers essential characteristics of the pioneer. These are illustrated by colorful examples of pioneers both past and present - motivating listeners with inspirational, frontiering stories, while equipping them with the journey's essentials for moving forward to make needed, significant change.

Following the success of Drop the Pink Elephant, Bill McFarlan and leading psychiatrist Dr. Alex Yellowlees, from The Priory, offer explanations about what affects confidence and practical advice to build confidence to become a happy, well-rounded individual. Whether you are leading a high powered corporate lifestyle, at home raising a family, studying at university or unemployed, Are You Good Enough? will help to create confidence and boost it so that you reach your goals, banish low self- esteem and eliminate self-doubt, explained in terms that all can understand.

What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gauntlet. Those who succeed are benevolent dictators able to make the intricate process happen in days, weeks and months to win. The Benevolent Dictator gives you no-nonsense how-to advice and examples that have worked.

While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the 21st century.

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, 2nd Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion.

If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable about, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home.

With this book, you'll learn to tell the eight essential stories guaranteed to engage, influence, and inspire your customers, colleagues and clients. Recognise the amazing stories waiting to be uncovered; stories that will boost your business and build your profile. Master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal, then broadcast your stories using both traditional platforms and the most powerful social media tools. Power Stories is your essential guide to harnessing the awesome power of a well-told story.

Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk?

There’s so much more to teaching yoga than doing yoga - from building a relationship with a studio (or opening your own) to navigating client relationships, publicizing classes, and avoiding burnout. Sage Rountree has been training yoga teachers for over a decade, and she’s heard the same concerns over and over: How can I help my students best? How can I keep my teaching fresh? How can I make smart choices around my schedule, my money, and the next steps in my career? The Professional Yoga Teacher’s Handbook speaks directly to these concerns in a warm, friendly voice.

Digital literacy advocate Diana Graber demystifies the complicated digital landscape facing today’s kids and provides answers for parents and teachers eager to show them how to use technology as an empowering force in their lives and in their role as future leaders.

Personal branding and reputation management expert, Lida Citroën guides leaders through this new paradigm of executive presence and influence. Through inspiring examples, compelling stories, and practical exercises, Citron helps leaders tap into their passion, connect authentically with others, and create space for inclusivity and community.

In this lyrical and moving novel, Philip K. Dick intertwines the story of a toxic love affair with one about sentient robots, and unflinchingly views it all through the prism of mental illness - which spares neither human nor robot. The end result is one of Dick’s most quietly powerful works. When Louis Rosen’s electronic-organ company builds a pitch-perfect robotic replica of Abraham Lincoln, the firm is pulled into the orbit of a shady businessman, who is looking to use Lincoln for his own profit.

Power Teams Beyond Borders: How to Work Remotely and Build Powerful Virtual Teams shows listeners how to unlock the potential of their remote and online teams. Full of actionable advice and concrete strategies, celebrated consultant and author Peter Ivanov offers virtual leaders practical guidance on how to create and sustain online engagement across multiple time zones and cultures.

Every day, intelligence officers achieve the unimaginable. They persuade people to share classified secrets with them. To become traitors, in fact. And their targets do it willingly, despite the risk of imprisonment, torture and, even, execution. Spies achieve this thanks to their structured use of nine secret skills of espionage. In Think Like a Spy, you'll learn these techniques and how to adapt them for effective and ethical use in your own life.

If you like tinkering with widgets, wing nuts, gadgets, and gauges, you’ve picked up the right book. In Build It, you’ll invent a trash grabber, a newspaper fort, a coin sorter, and other amazing contraptions. When it comes to inventing, your imagination has no limits!

Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years not because of macroeconomic stress but because there is an emerging generation that is radically changing the rules of customer engagement.