Building Buildings

Book 2 of a LitRPG-lite adventure with a unique, Real-Time Strategy twist, like Starcraft meets Dungeons & Dragons.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.

In Quick & Easy Homemade Dog Food Recipes, Denise focuses on nutrition, recognizing the vital role diet plays in a dog’s health. Concerned about the safety of commercial pet food, Denise began preparing balanced, homemade meals for Ollie, leading to significant improvements in his health.

I have studied Warren Buffett and his investments for over 20 years. Over that time, I have distilled Buffett's most valuable investing insights into an easy-to-follow program. It's time to learn a proven strategy that takes the stress out of investing.

Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.

Nicole Victoria didn't grow up with wealth. But she learned the secrets to financial freedom and now specializes in helping twenty and thirty-something women effortlessly manage their money and build bank accounts that never stop growing. Money isn't everything, but everything takes money. Maybe you have debt. You feel like you'll always be playing catch up. Maybe you've tried to get help before, tried to budget, followed traditional advice . . . but it just doesn't work for you. You're stressed and overwhelmed, feeling stuck because you don't know where things went wrong.

Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust artificial intelligence. Taking inspiration from the human mind, professors Gary Marcus and Ernest Davis explain what we need to advance AI to the next level, and suggest that if we are wise along the way, we won't need to worry about a future of machine overlords. Rebooting AI provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of how a new generation of AI can make our lives better.

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

After two decades in the trenches of helping companies design and build better, more efficient operations, Karen Martin has pinpointed why performance improvement programs usually fail: Chaos, the sneaky but powerful force that frustrates customers, keeps business leaders awake at night, and saps company morale. In The Outstanding Organization, Karen offers a toolbox for combating chaos by creating the organizational conditions that will allow your improvement efforts to return greater gains.

An insider’s tour through the construction of invented languages from the bestselling author and creator of languages for Legendary's Dune, the HBO series Game of Thrones and the Syfy series Defiance.

In The Climb to Investment Excellence: A Practitioner's Guide to Building Exceptional Portfolios and Teams, celebrated institutional investor and asset allocator Ana Marshall draws on her thirty-six years' experience in finance and investment to deliver a comprehensive and practical blueprint for a resilient and high-performing institutional portfolio, as well as a reliable roadmap for the management of its stakeholders.

Author, best-selling course instructor, licensed real estate broker, and consultant Symon He lays out the simplest, most practical and straight forward path for new investors eager to ink their first deals and start their journey to building a real estate empire. With over 300,000 students in nearly 180 countries, Symon knows exactly what new investors need to get right, what they should avoid, and how they can protect themselves from risk while breaking into the real estate market on their own terms.

Are you searching for your true purpose and the meaning of life? Do you long for a deeper, more fulfilling relationship with your Creator, Allah (God)? This comprehensive guide will help you discover Allah and build a meaningful connection with Him, offering a clear and accessible introduction to the teachings of Islam.

Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate on the job through a long process of trial and error. In today’s competitive marketplace, there is no time for experimentation, nor room to make mistakes. The good news is by mastering negotiation, the next level of success is actually closer than it appears. The actionable advice and practical guidance offered in this book give a roadmap for every type of negotiation.

Aliens. That's right. I said it. I know - it sounds stupid to me also. I'm a psychologist (sort of), so you'd think I'd be able to reason my way out of this mess. Except the reality is that I've been abducted to become their breeder, and it doesn't take an advanced degree to recognize this is all sorts of jacked up. But I digress. Apparently, these aliens are on the brink of extinction and need me and my fellow captives to repopulate. Yay us. I guess it's time to figure out an escape plan before they knock me up. I'll be back later. Hopefully.

He's a thief. And what did he steal? Yours truly. I get it that women are a hot commodity on this planet, but why me? It's not like there weren't others to choose from. Besides, I've just found my sister and I have no desire to be away from her. But this alien doesn't take no for an answer - in English or in his language. So now I'm stuck in a new village with a bunch of Boraq who would rather see me dead than mated to their Masse. However, the more time I spend with the infuriating male, the harder it is to plan my escape. If only I could find a way to stay alive and be his.

FINALLY! Build an affiliate business that’s so lasting, simple, & profitable you could sell it for millions… This book contains the simple systems and secrets that took me from living in my parents' basement to building lasting affiliate businesses that make me $10,000,000+ per year. Want to know the secret sauce? Pay-per call.

As a construction worker (human), I have come to understand the importance of certain materials in my daily work. Just as bricks and mortar are essential for building a sturdy structure, there are certain elements that I have found to be crucial for me to have a successful day on the job (life). One such material is determination. Without it, the heavy lifting and long hours would feel insurmountable. But with determination, every obstacle can be overcome, and every task completed with pride.

You are a podcaster. And if you were a beast on a David Attenborough nature documentary, that would be your plaintive cry. This is not a book about how to make a podcast. You know how to do that, and anyway, the tech in podcasting changes all the time. This book will be useful to you for the rest of your career, because it will show you how to make your podcast better. The Audience is Listening is a book of tough love that presents you with a repeatable process to earn and keep an audience.