Building Business

Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

Based on extensive interviews with both tenured leaders and new employees, focus groups with learning and development experts, and a comprehensive literature research as well as the author's own in-depth coaching knowledge and expertise, this book proposes an academically researched, developed, and validated model of eight dimensions of successful coaching as well as a five-step implementation plan which can be used as an impactful framework to embed coaching skills in organizational settings to create a sustainable and growth-generating coaching culture.

In too many organizations, great ideas and unusual solutions can be suppressed, ignored, or attacked. Departments defend their turf, and people choose what is safe over what is better. Bad ideas move forward and good ideas die, which can lead to disastrous results - financial or otherwise. Luckily, there is a workable path out of this dysfunction. Kim Barnes’ process of constructive debate shows how to establish conditions that encourage the free exchange, discussion, and development of ideas and eliminate conditions that prevent potentially useful ideas from getting heard.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Grow your wealth the smart way by diving headfirst into the world of Airbnb investing. Are you worried about losing all your money if you were to make the wrong investment choices? Have you dabbled in the idea of starting an Airbnb business but thought it would cost you too much money to get it started Are you hesitant about Airbnb because you don’t own property or have the funds to buy any?

Leading for Organisational Change is an intelligent and practical guide to the human side of merger integration and other organizational change. Building a clear sense of common purpose and then reinforcing it through storytelling can underpin the success of an integration or significant change program. Pulling together the best thinking from neuroscience, psychology, business, and her rich personal experience in 20 years of leading change projects in professional services organizations and other people-centered businesses, author Jennifer Emery presents a framework for change.

Great ideas are everywhere. You've probably already had one today. But how do you turn it into a huge business? How do you make it into a killer product, develop it with an amazing team, raise cash and smash your way to the top of the market? With solid, proven advice, expert Tom Fairey will guide you through the process so that you can avoid the pitfalls and f--kups that await you.

Steve Rangoussis has been there. He started his first career as a sales rep, learning the ropes and steadily climbing the sales ladder. Nearly 25 years later, Steve has served in just about every position in the sales hierarchy, uniquely qualifying him to demystify the sales world for sellers and non-sellers, alike. Sometimes, sales feels like alchemy. Sometimes, it feels like science. Sometimes, it feels like a foreign world, hard to penetrate and even harder to successfully navigate, with its particular jargon, professional pressures, and overall culture.

Unlock the transformative potential of business through "Impact with Love." Within this thought-provoking audiobook, Greg Harmeyer, a seasoned leader boasting two decades of experience, generously shares his wealth of knowledge on establishing organizations that genuinely enrich people's lives. Explore pragmatic insights, invaluable experiences, and actionable frameworks tailored to empower leaders. Harmeyer's narrative of steering an award-winning, high-impact, and health-focused company provides a rich backdrop for lessons in fostering workplace cultures steeped in love and trust.

Grow Your Brand’s Reach Overnight—Even If You’ve Never Posted Before! This essential guide equips you with straightforward, actionable strategies to captivate audiences, engage effectively, and transform clicks into loyal fans.

Politicians apologizing, celebrities needing to apologize, and business leaders failing at the attempt fill today's headlines. In fact, we all have occasion to apologize. But we don't need more apologies, says John Kador. We need more effective ones that restore strained relationships, create possibilities for growth, and generate better outcomes for all.

A team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service. Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more.

Our work-driven culture encourages us to take the entrepreneurial bait, but how can you know whether being an entrepreneur will end as a dream come true or a nightmare from which you cannot awake? Building on Bedrock will help answer that question. This book focuses on when you should take the leap and whether entrepreneurship is even the right thing for you. Based upon research, but told through the stories of American businessman and entrepreneur Sam Walton and others, this book discusses the who, what, when, where, how, how much, and why of successful entrepreneurs.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Career Distinction outlines the proven personal branding process and provides case studies of successful professionals that will help you not only survive, but thrive, in today's dynamic and ultracompetitive workplace.

Nearly half of working women in the United States are now their household's main breadwinner. And yet, the majority of women still aren't being brought up to think like breadwinners. In fact, they're actually discouraged - by institutional bias and subconscious beliefs - from building their own wealth, pursuing their full earning potential, and providing for themselves and others financially. In Think Like a Breadwinner, financial expert Jennifer Barrett reframes what it really means to be a breadwinner.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

How do you build the capacity for change in yourselves and your organizations? With examples of coaching programs from around the world, Building the Core Competencies of Change explains the techniques of coaching that build the competencies for growth and change; provides examples of organizations that catalyzed change with the use of strategic coaching programs; and outlines the coaching types, tools, and models used to build core competencies of change in individuals, teams, and whole organizations.