Building Business

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

Being a good manager is not a natural skill for anyone, but it’s an easy-to-learn discipline that will allow you to develop a strong team and create an environment that amplifies the skills of everyone on your team. This book breaks down the basics of each aspect that new managers struggle with most. New Managers covers key leadership topics facing any manager.

Do you wish you had more qualified, committed, and mission-oriented leaders in your church to share the ministry workload? Do you have a passion for cultivating the God-given leadership gifts in others? Most pastors say that the need to identify and develop leaders is critical to the health and growth of their church, yet most churches do not have an intentional plan for doing this.

If you’re tired of the nine-to-five routine, you’ve probably explored Airbnb hosting alongside other opportunities to earn a living and quit the daily hustle. Get this audiobook to learn how to make six figures on Airbnb with a scaling strategy for consistent success.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Are you fascinated by the world of AI and Chat GPT technology? Do you dream of creating your own Chat GPT business but don't know where to start? Dive into this comprehensive guide and learn the insider strategies, practical tips, and invaluable lessons to turn your vision into a successful digital empire.

In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we've become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating. This means that customer personalization and relationships are more important now than ever - and they will be the key to success for businesses moving forward.

An esthetician and single mother with no connections, Anastasia Soare risked her life escaping communist Romania to come to America. Raising Brows tells the remarkable story of how she built a billion-dollar beauty brand and went from watching Oprah’s TV show to learn English, to shaping Oprah’s eyebrows on the very same show years later. Anastasia disrupted the beauty industry by applying her art school training on the "golden ratio" of beauty to eyebrows. Helping women find harmony with their face, Anastasia put eyebrows on the map.

FairWays to Leadership teaches both advanced and novice golfers how to navigate a round of golf using six key leadership traits—curiosity, adaptability, empowerment, integrity, mindfulness, and strategy—at various leadership moments on the golf course. Listeners learn how to play the game and how to develop leadership skills and expand business networks through the interaction that golf provides.

Why do some people get stressed while others stay calm, cool, and collected under pressure? According to renowned stress researcher Dr. Derek Roger, the answer lies in resilience - your ability to cope with challenges and thrive under adversity - rather than ruminating and obsessing over them. In lab-controlled studies, he discovered that the key to “managing” stress is to stop it before it starts. To be resilient, flexible, and ready for anything.

Freelance Writing Mastery is your step-by-step guide to building a thriving freelance writing business, even if you’re starting from scratch. Whether you want to escape the 9-to-5 grind, earn extra income, or turn your passion for writing into a full-time career, this book provides the tools and strategies you need to succeed.

Temptations are everywhere. The pull toward living an unhealthy life is strong. With an eye towards virtue, ethics. and wisdom, both ancient and modern, Building Healthy Habits is the ultimate starting guide to living virtuously.

Few businesses can afford to shut down for an extended period of time, regardless of the cause. If the past few years have taught us anything, it's that disaster can strike in any shape, at any time. Be prepared with the time-tested strategies in Business Continuity Management: Building an Effective Incident Management Plan and protect your employees while ensuring your company survives the unimaginable.

Building a Successful Social Venture integrates leaning from the experience of hundreds of social enterprises that have participated in GSBI accelerator programs to formalize knowledge about what works. It provides rich case studies from social ventures to illustrate practice-based theories that combine the acumen of Silicon Valley executives with the intimate on-the-ground insights of social entrepreneurs working globally to eradicate poverty.

The Purpose Effect is aimed at both leaders and employees who wish to achieve a purpose mind-set on a personal level, for the organization where they are employed, and in their role at work, too. A business leader who is committed to purpose will create purpose for the organization. An employee who feels his/her personal sense of purpose is being fulfilled at work will be an invaluable asset to productivity and success.

Connecting the Dots: Building Your Network and Legacy is a transformative guide by Toby Usnik and Samir Kanuga, offering a wealth of strategies for forging powerful connections in today's fast-paced world. This book delves into the art of networking across generations, teaching readers how to engage with anyone and build strategic relationships that resonate with their life's purpose. It emphasizes the importance of diversity and trust, providing a blueprint for nurturing relationships that can withstand the test of time.

Wealth creation insights by the creator of the company life-cycle framework known as the CFROI valuation model. Investors searching for companies whose future profitability will far exceed that implied in current stock prices, those in business making decisions to improve company performance, and politicians crafting legislation - all use some form of a wealth creation framework.

From her troubled childhood to her time as a young editor at Vogue to her partnership with cobbler Jimmy Choo to her very public relationships, Tamara Mellon offers a gripping account of the episodes that have made her who she is today. The result is a must listen for entrepreneurs, fashionistas, and anyone who loves a juicy true story about sex, drugs, money, power, high heels, and overcoming adversity.

Selling is the cornerstone of our economy and our society. Everyone sells - some just do it better than others. The million-dollar sales pros know that to sell well requires a complex set of skills, as well as the willingness to perfect relations with the customer. There is no one in the sales arena better versed on the subject of the Big C - the customer - and the significance of service and satisfaction tactics, than Barry J. Farber.

Shifting demographics combined with the digitalization of all aspects of life are transforming the nature of work. This is forcing companies to rethink how they design jobs and recruit, develop, and engage employees. In Talent Tectonics, Dr. Steven Hunt explains how technology is changing the purpose of work and why creating effective employee experiences is critical to building organizations that can thrive in a world of accelerating change and growing skill shortages. You'll find insights from a person who has worked with thousands of companies around the globe.