Building Business

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

Building a business is hard enough. Entrepreneurship while dealing with a chronic illness or condition is even harder. Chronic Profit: Building Your Small Business While Managing Persistent Pain shares the story of how one entrepreneur sought freedom from cubicle life along with the flexibility to be a parent and a business owner, and learned to extend herself enough grace and compassion to excel in business while still taking care of herself.

In Enjoy the Ride, Fritz Grupe shows how the same principles that form the basis for personal happiness - having a strong faith, a commitment to health, and rich relationships with family, friends, and business partners - create the foundation for professional success and build resilience in the face of failure.

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and revitalizing - and digitizing - the legacy business.

There is an old saying about problems that you may have heard before, "There are no problems, only opportunities." To this simple-minded approach, Bill Gibson says, "Hogwash." Problems do exist. And you need to prepare for them and understand them before you can overcome them. Even the great problem solvers can't make problems go away, but they often find opportunities linked to them.

Just Make Money! The Entrepreneur's Handbook to Building the Life of Your Dreams, written by the founder and CEO of Fierce Brands, Eric Casaburi, will change the way you define entrepreneur and entrepreneurship. With decades of inspired insight and elbow grease under his belt, Casaburi sheds light on aspects of starting and owning a business they don't teach in college. Listen to Just Make Money! and get pumped.

New York Times best-selling author and leadership expert Ken Blanchard’s popular TrustWorks! training program is now available in audiobook form! Trust Works!: Four Keys to Building Lasting Relationships is an insightful guide designed to help people navigate one of the most complex issues that affects all areas of our lives: trust. In Trust Works!, Ken Blanchard, Cynthia Olmstead, and Martha Lawrence demonstrate how to get along better with those around us.

This program is about creating change in your life. It's about living a life you love and doing what make you happy! More importantly, it's about making money while living the life you love. It's a program about financial freedom and escaping the nine to five prison and making your own hours. The focus of this book is on starting your own business for under $100, and in so doing gaining the keys to controlling your own financial destiny!

Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey.

Obsess over your customers! It’s necessary to succeed! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary the key to your company’s success.

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming. Now more than ever, brands and the people who lead them need clarity and guidance.

Do you feel the pull to start your own business? Tired of working for others and dealing with office politics, eager for control and more money, Ed ''Skip'' McLaughlin certainly felt it. When he left his high-level corporate position to start not one but two new businesses. One of his businesses thrived...Now, you can learn from his experience - what to do and what not to do - to create your own successful startup. The Purpose Is Profit eliminates the mystery of becoming an entrepreneur.

A practical guide to developing productive business relationships to hasten your success, whether you work for a major corporation, a small business, or are a self-employed entrepreneur or freelancer.

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

This quick guide is straightforward and jam-packed with information. It contains the exact steps thousands of others have followed to achieve their goals. Become the passive millionaire you were born to be.

Tej purchased 15 properties in nine months, 150+ miles from home, using investor finance of which he'd raised £598,000 in five months. His portfolio grew from £0 to £1.3 million. All whilst growing a podcast to 550,000 listens in 100 countries. On paper, Tej was "financially free" very quickly, but the reality was very different from that.

How do you go from hitting your lowest low to living the life of your dreams? Shine tells the story of one entrepreneur’s inspiring journey to rebuild his life, find health, happiness, and become the creator of one of America’s most successful healthy meal delivery companies. At the age of 39, Adam Zbar was 50 pounds overweight, in the middle of a divorce, and stressed out as his start-up ran out of money. Today, in the best shape of his life, Adam helps millions of Americans eat better and live healthier through his company Sun Basket.

Mike Sharman invites you to share in the hustle in The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26-year-old - to a seasoned, professional storyteller, Sharman built a boutique social media advertising agency that has made more brands go viral globally than any other studio in Africa.

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.