Building Management

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

Managers as Mentors is a rapid-fire listen and a provocative guide to helping associates grow and adapt in today’s tumultuous organizations. This new edition has been thoroughly revised and updated. As with previous editions there is a fictional case study of a mentor-protégé relationship running through the book, but this is augmented with six actual case studies of top CEOs who relate key mentoring experiences in their lives. This hands-on guide takes the mystery out of effective mentoring.

There are millions of people who strive to make a difference in workplace diversity and inclusion. And with this practical, leader-friendly framework, Daily Practices of Inclusive Leaders will equip listeners with the actionable tools they've been searching for. Leaders will learn why they are the key to inclusion; insights for the lifelong journey; successful practices they can start today; and more.

Your business challenges extend far beyond you and your firm. Finding solutions to larger issues requires cooperation between diverse stakeholders, and in this rapidly changing world, only those able to adapt and network successfully will produce fast, competitive solutions. How can leaders successfully bridge divides and turn competitors into collaborators? Leavitt and McKeown explain how a well-chosen network can become a powerful alliance. Finding Allies, Building Alliances will help you find workable solutions to the most complex problems.

The Cofounder’s Handbook brings business partnerships into the spotlight where they belong. Most people don’t realize how much their partnership affects the strength of their business. The right cofounder multiplies your success. But the wrong partner divides your attention and effort, hinders your business’s progress, and potentially destroys it from within.

Everyone, at some point in their life, will be asked to be a leader. Leadership skills are highly sought after by employers and are also essential to lasting success in business and life. But the problem with most leadership books is that they are just common knowledge, taken from other writers and not useful. This book presents proven skills and qualities that are tried and tested to help you develop into your greatest potential as a leader. Become more than just “the boss" people follow only because they have to. Instead master the ability to inspire and lead people.

It's important to remember that you have to start somewhere. While it can feel like you are behind don't compare yourself to others. Instead, focus on what you can control, which is your own financial situation. Once you get started, you may find it isn't as difficult as you expected, and building wealth can be empowering.

Looking for techniques or ways you can use every time you feel like you're about to overthink? Internalizing things is normal and healthy. But if those thoughts keep you awake at night and make you not focus as your mind is always preoccupied, then you should start addressing this problem. Especially if those thoughts are getting intrusive. Easier said than done right? I get it, it’s a good thing I have a solution to exactly fix that. In my newest creation, "How to End Overthinking", I will tell you exactly what really overthinking is, what triggers it, and steps on how to manage it.

Renowned executive coaches and global leadership strategists Jane Hyun and Audrey S. Lee offer lessons on the vital skill of “flexing” - the art of switching leadership styles to more effectively lead people who are different from you, allowing managers to successfully manage the multicultural workers of today and tomorrow. Flex offers a proactive strategy for managers to navigate and leverage diversity effectively in this new global economy....

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Trust is a nonnegotiable for high -erforming relationships and organizations. Yet trust is fragile, and 90 percent of the behaviors that break it are subtle, fleeting, and unintentional. Drs. Dennis and Michelle Reina have rewritten this third edition of their best-selling, award-winning book Trust and Betrayal in the Workplace to empower everyone at every level of responsibility--not just leaders--to build and sustain trust in their workplaces.

In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence.

A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls. In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge.

This essential guide takes you on a journey to discover the keys to nurturing meaningful relationships, whether with family, friends, or partners. With practical strategies, insightful exercises, and evidence-based techniques, this book equips you with the tools you need to: Communicate Effectively: Master the art of communication, ensuring your voice is heard and your feelings are understood. Learn the importance of active listening and how to express yourself with clarity and confidence.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

We all know the importance of having a good reputation. We all know just how critical it is for people to look at us in a favorable light. But, the unfortunate truth about today's world and its hyper-fast communications across mobile and Web platforms, is that word spreads fast. And, when mistakes are made, people certainly know how to call others out on it. Whether or not you've had issues with your reputation in the past, this audiobook will open your eyes to just how to build, protect, and repair a reputation.

Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on the mind, body, and spirit of the professional negotiator, this easy-to-digest text brings a holistic approach to the hard and soft skills needed for ethical negotiations. The result is a better understanding of how to negotiate successfully for mutual benefit by all parties.

Are you an entrepreneur seeking freedom of money to live the biggest future you can dream of? To have freedom of purpose to do what fascinates and motivates you in life? And to have freedom of time and relationship? It’s time to get out of the Wall Street casino and take back control of your financial future. In The Holistic Wealth Strategy: A Framework for Building Legacy Wealth and Unlimited Freedom to Live an Extraordinary Life, Dave Wolcott teaches you how to protect your money while multiplying it like the top one percent do.

Don Wenner is a master of scaling high-growth, high-profit entrepreneurial companies. In ​Building an Elite Organization​, he walks you through the Elite Execution System his company and other highly successful organizations use to drive growth and improve profitability.

Leadership skills are essential for everyone, and the great news is that they can be learned, meaning that there’s no excuse for poor leadership. This two-book bundle will provide you with concise, powerful advice based on experience and research ranging from neuroscience to social psychology and backed up by statistical data and analysis.