Business Advertising
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Propaganda
- Auteur(s): Edward Bernays
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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audio is not so good
- Écrit par Kristopher le 2018-04-17
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Propaganda
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
- Date de publication: 2018-03-09
- Langue: Anglais
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Spin
- Politics and Marketing in a Divided Age
- Auteur(s): Clive Veroni
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
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In the early 20th century, political operatives did their work in the back room, a shady place of secret deals and dark arts. By the middle of the century, the politicos were heading to Madison Avenue to learn the techniques of mass communication and persuasion. Today, they have moved from the dim light of the back room to the bright lights of the war room, the central command for political campaigns. And along the way the pupil has surpassed the teacher.
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Surprisingly interesting.
- Écrit par PrimeBeforeItWasCool le 2019-03-28
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Spin
- Politics and Marketing in a Divided Age
- Narrateur(s): Clive Veroni
- Durée: 12 h et 57 min
- Date de publication: 2018-10-29
- Langue: Anglais
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In the tradition of Malcolm Gladwell’s Outliers and Daniel Kahneman’s Thinking Fast and Slow, Clive Veroni’s Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing....
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Prix courant: 35,72$ ou 1 crédit
Prix réduit: 35,72$ ou 1 crédit
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The Kindle Publishing Bible
- How To Sell More Kindle eBooks on Amazon
- Auteur(s): Tom Corson-Knowles
- Narrateur(s): Greg Zarcone
- Durée: 1 h et 45 min
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If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).
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The Kindle Publishing Bible
- How To Sell More Kindle eBooks on Amazon
- Narrateur(s): Greg Zarcone
- Durée: 1 h et 45 min
- Date de publication: 2014-09-04
- Langue: Anglais
- This book will help you with get more exposure with Amazon search and other great marketing tips....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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The Power of Nice
- How to Conquer the Business World with Kindness
- Auteur(s): Linda Kaplan Thaler, Robin Koval
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
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Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.
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The Power of Nice
- How to Conquer the Business World with Kindness
- Narrateur(s): Linda Kaplan Thaler, Robin Koval
- Durée: 2 h et 58 min
- Date de publication: 2007-07-24
- Langue: Anglais
- Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice....
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Prix courant: 20,19$ ou 1 crédit
Prix réduit: 20,19$ ou 1 crédit
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Auteur(s): Erik Huberman
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals like choosing the right advertising funnels or converting customers and lifetime value, but he also includes data, statistics, and anecdotes as evidence for his strategies. The Hawke Method will do for business and marketing what Dale Carnegie did for interpersonal relationships with How to Win Friends and Influence People.
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The Hawke Method
- The Three Principles of Marketing That Made over 3,000 Brands Soar
- Narrateur(s): Glenn Steinbaum
- Durée: 4 h et 23 min
- Date de publication: 2022-07-11
- Langue: Anglais
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This marketing guide is an essential listen for anyone looking to truly be “in the know” as a top marketer in today’s fast-paced sales landscape. Not only does Erik Huberman discuss marketing fundamentals, but he also includes data, statistics, and anecdotes as evidence....
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Prix courant: 10,09$ ou 1 crédit
Prix réduit: 10,09$ ou 1 crédit
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Sell with Authority
- Own and Monetize Your Agency's Authority Position
- Auteur(s): Drew McLellan, Stephen Woessner
- Narrateur(s): Drew McLellan, Stephen Woessner
- Durée: 4 h et 14 min
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While you may already be sick of the phrase "thought leader", the truth is, there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything, and thought leaders don't compete on price. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that? Agencies are at the cusp of a huge shift. You can own an authority position that will future-proof your agency.
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Sell with Authority
- Own and Monetize Your Agency's Authority Position
- Narrateur(s): Drew McLellan, Stephen Woessner
- Durée: 4 h et 14 min
- Date de publication: 2021-01-15
- Langue: Anglais
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Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency. Sell with Authority can show you how....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Link Building Strategies for SEO
- Top 25 Strategies to Build Backlinks to Your Website Ethically and Improve Your Search Engine Ranking for the Long Term!
- Auteur(s): Warren Mori
- Narrateur(s): Robert Gazy
- Durée: 32 min
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This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about if they are to implement a successful SEO strategy. listen and know more about the basics and the nitty-gritty of backlinking, complete with the human factor involved in the art and the things you must never do. After listening to this Audibook, you will be on your way to being a master of utilizing backlinks to ethically improve your site's page rank!
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Link Building Strategies for SEO
- Top 25 Strategies to Build Backlinks to Your Website Ethically and Improve Your Search Engine Ranking for the Long Term!
- Narrateur(s): Robert Gazy
- Durée: 32 min
- Date de publication: 2015-01-08
- Langue: Anglais
- This Audibook will help the listener - you! - avoid all of these mistakes and more when applied in the field of backlinking, an all-important SEO subsector that one must know about....
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Prix courant: 5,31$ ou 1 crédit
Prix réduit: 5,31$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Auteur(s): Luke Harris
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.
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Instagram Marketing
- Social Media Marketing Strategy Guide for Optimizing Instagram Page. How to Use the Facebook and Instagram Ads. Build Your Personal Brand on Instagram and Become an Influencer
- Narrateur(s): Aaron Miller
- Durée: 3 h et 13 min
- Date de publication: 2020-01-07
- Langue: Anglais
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This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- Auteur(s): Matt Berringer MBA
- Narrateur(s): Mark Thalhofer
- Durée: 4 h et 28 min
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B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way. Leveraging more than 15 years of marketing success with startups and Fortune 500 companies, Getting Started with Demand Generation provides the foundation for marketing and sales leaders to develop a high-performing, revenue-focused program that fills the marketing funnel and drives qualified sales opportunities.
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Getting Started with Demand Generation: Developing an All-Star Marketing Strategy to Supercharge Growth and Minimize Risk
- Narrateur(s): Mark Thalhofer
- Durée: 4 h et 28 min
- Date de publication: 2019-07-15
- Langue: Anglais
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B2B decision-makers are more informed and more inundated with choices than ever before. To succeed in this environment, businesses need to break through the noise, engage prospects on their own terms, and add value every step of the way....
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Prix courant: 18,74$ ou 1 crédit
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How to Brand Your Home-Based Business
- Work from Home Series, Book 4
- Auteur(s): Sam Kerns
- Narrateur(s): Anna Crowe
- Durée: 3 h et 27 min
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Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself. But what many people forget to do is brand their small business. That's a mistake. You see, business branding isn't only for the big guys. Home-based business owners also need to focus on creating a brand that will speak to their customers and forge that ever-important bond between the business and the public.
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How to Brand Your Home-Based Business
- Work from Home Series, Book 4
- Narrateur(s): Anna Crowe
- Durée: 3 h et 27 min
- Date de publication: 2016-12-02
- Langue: Anglais
- Home-based business startups are exploding all across the world as more and more people realize that the best way to take control of your life - and your finances - is to work for yourself....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- Auteur(s): Craig Huey
- Narrateur(s): John Fornoff
- Durée: 4 h et 53 min
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You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.
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The New Multichannel, Integrated Marketing
- 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now
- Narrateur(s): John Fornoff
- Durée: 4 h et 53 min
- Date de publication: 2020-09-16
- Langue: Anglais
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You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better....
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Prix courant: 18,74$ ou 1 crédit
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Auteur(s): Greg Creed, Ken Muench
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
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Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.
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R.E.D. Marketing
- The Three Ingredients of Leading Brands
- Narrateur(s): Greg Creed, Ken Muench
- Durée: 7 h et 30 min
- Date de publication: 2021-06-08
- Langue: Anglais
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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Auteur(s): Phil P. Barden
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
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Decoded (2nd Edition)
- The Science Behind Why We Buy
- Narrateur(s): Graham Mack
- Durée: 9 h et 52 min
- Date de publication: 2022-11-15
- Langue: Anglais
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If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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5-Star Attorney
- A Proven System Any Law Firm Can Use to Earn More Reviews, Attract More Qualified Leads, and Increase Profits
- Auteur(s): Andrew Stickel
- Narrateur(s): Andrew Stickel
- Durée: 3 h et 7 min
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No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!
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5-Star Attorney
- A Proven System Any Law Firm Can Use to Earn More Reviews, Attract More Qualified Leads, and Increase Profits
- Narrateur(s): Andrew Stickel
- Durée: 3 h et 7 min
- Date de publication: 2023-07-31
- Langue: Anglais
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In 5-Star Attorney, you'll learn an effective, inexpensive way to automate the process of getting great reviews for your law firm so you'll reach more potential clients and get more new cases and new revenue....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Advanced Selling Techniques
- Auteur(s): Brian Tracy
- Narrateur(s): Brian Tracy
- Durée: 6 h et 38 min
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You're a sales professional. It's what you were meant be. Selling is in your blood. Following up on his phenomenal best-selling audiocassette program, The Psychology of Selling, Brian Tracy's Advanced Selling Techniques is a powerhouse advanced selling program for seasoned sales professionals.
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Advanced Selling Techniques
- Narrateur(s): Brian Tracy
- Série: Nightingale-Conant: Sales Training
- Durée: 6 h et 38 min
- Date de publication: 2014-10-14
- Langue: Anglais
- You're a sales professional. It's what you were meant be. Selling is in your blood....
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Prix courant: 43,38$ ou 1 crédit
Prix réduit: 43,38$ ou 1 crédit
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How to Get Ideas
- Auteur(s): Jack Foster
- Narrateur(s): Johnny Heller
- Durée: 3 h et 29 min
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Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
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How to Get Ideas
- Narrateur(s): Johnny Heller
- Durée: 3 h et 29 min
- Date de publication: 2009-09-30
- Langue: Anglais
- How to Get Ideas is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas....
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Prix courant: 22,78$ ou 1 crédit
Prix réduit: 22,78$ ou 1 crédit
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Mad Women
- The Other Side of Life on Madison Avenue in the '60s and Beyond
- Auteur(s): Jane Maas
- Narrateur(s): Coleen Marlo
- Durée: 5 h et 33 min
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Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men. Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes....
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Mad Women
- The Other Side of Life on Madison Avenue in the '60s and Beyond
- Narrateur(s): Coleen Marlo
- Durée: 5 h et 33 min
- Date de publication: 2012-02-28
- Langue: Anglais
- Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men....
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Prix courant: 18,92$ ou 1 crédit
Prix réduit: 18,92$ ou 1 crédit
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The AdSense Code 2nd Edition
- The Definitive Guide to Making Money with AdSense
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 16 min
- Version intégrale
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Au global
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Histoire
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google
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The AdSense Code 2nd Edition
- The Definitive Guide to Making Money with AdSense
- Narrateur(s): Sean Pratt
- Durée: 7 h et 16 min
- Date de publication: 2010-06-01
- Langue: Anglais
- Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret....
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Auteur(s): Michael Levine
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
- Version intégrale
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Au global
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Performance
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Histoire
Branding is ultimately the way you differentiate your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer. But there's much more to effective branding than a memorable slogan and ubiquitous advertising; public relations is becoming key to the entire strategy.
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A Branded World
- Adventures in Public Relations and the Creation of Superbrands
- Narrateur(s): Lloyd James
- Durée: 10 h et 22 min
- Date de publication: 2004-11-15
- Langue: Anglais
- Branding is ultimately the way you differentiate your product from the competition....
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Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 21,16$ ou 1 crédit
Prix réduit: 21,16$ ou 1 crédit
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