Business Advertising

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers. A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Dive into the world of online advertising with 'Google AdWords—An Introduction: Your Essential Handbook for Understanding, Creating, and Optimizing Successful Online Advertising Campaigns with Google.' This audiobook is your comprehensive guide to unlocking the potential of Google's premier advertising platform, designed especially for those eager to explore the dynamic realm of digital marketing.

In this expanded fourth edition of Facebook Marketing: Mastering FB Social Media Platform, you'll be taken through a step-by-step process on how to develop your web presence. You will understand how Facebook marketing is shaping business today - and why it is so effective. You’ll find out why it’s essential to use Facebook to promote your company - and to build an online community!

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

The Principles of Brand Marketing will give beginners and experienced professionals alike the background knowledge of what branding is about and how to properly use it in the workplace or your small business. This selection will cover how to measure your brand's value, effective marketing strategies, endorsement marketing, social media branding, and more.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

This easy-listen audiobook will teach you all the essentials of copywriting, from understanding products, audiences, and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas work in the real world. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media, and print.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Do you want to have an effective branding system through Facebook? Would you prefer online earning through Facebook? Do you spend a lot of time in physical marketing techniques and you are not able to acquire a lucrative benefit? Facebook ads are the new gateways to online prosperity these days. With over a million Facebook users using Facebook Ads, business through these ads prove to be less rueful in their manner of execution and provide users with more profit while doing less effort.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

Creating and sustaining a good brand is the most complex and perilous task any business will ever face, yet nothing is as misunderstood. Under the direction of marketing wizard David D’Alessandro, John Hancock transformed itself from a sleepy old life insurer into a leading financial services giant, with a sustained 20 percent annual rate of growth. In Brand Warfare, D'Alessandro draws on his personal experience as a brand-builder and examples from America's smartest and most foolish corporations, developing principles that you can use in any market.

Branding is a way for a business to make it to the top, plus improve its operations. This audiobook comprises years of experience, created to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media, and researching the new generation of digital consumers. This fourth edition has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry.

Whether you are just starting or established your business 10 years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience.

I meet many people who are perplexed as to how to find work for their dump truck business. Since I've been consulting future and current dump truck owners and operators, this is by far the most asked question.

Regardless of how focused or specific your keywords might be, you might still struggle to make your site visible on Google. Even if you have a local focus, it can still be a challenge to stand out among other people in your local community who are using the same keywords...Google AdWords is a popular pay-per-click or PPC advertising solution that provides a simple approach to handling your Google content.

This book is a complete beginners guide to fully grasping the ways of utilising pay per click advertising to have a wider customer reach and expand your business. It explains how to use tools such as Google Analytics and search engine optimisation to achieve more reaches on search engines when keywords are typed and how to apply the use of Google, Facebook, and YouTube into a combination as a single strategy.