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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected.

Self-Publishing Secrets is based on a workshop series and talks I have been conducting on self-publishing.

Before you spend a lot of money on book marketing services or author publicity, make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "best seller campaign" but don't have a big budget, this book will show you plenty of ways to improve sales without spending a dime.

Search engine optimization (SEO) has turned into an indispensable portion of online marketing. The successful use of SEO strategies can give wings to your internet business; however, poor use of these strategies can play havoc with it. For this reason, you need to equip yourself with the right SEO guidelines to direct visitors to your website and boost your business. This audiobook will outline the key steps to take to implement SEO and start growing your business!

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

This book outlines specific strategies to market a home care business.

It is not the quality of products you have; what matters is if you have clients. The home care business is a very lucrative business that can make one wealthy if the right marketing tools are used. This book reveals the right strategies to marketing a home care business.

This article discuss the characteristics of an entrepreneur and provides concise easy-to-understand information on how to chose a product to sell, elements to consider when pricing the product, tips on how to market on a budget & keeping tract of the bottom line.

Social media marketing is all about continually growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales. Social media is a rapidly growing ecosystem that has developed as a secure platform for small businesses and influencers to make their impact on the world.

It often takes only a tweak or a very small amendment which will make the greatest of changes to your business. This change can then make all the difference between your business just ticking along or have a large increase in your online sales activity. So, this is a collection of 50 top marketing and business tips and hacks from top marketing experts from around the world which are tried and tested with a view to improving your business sales.

Great marketing of your business can dramatically increase sales and put you on a solid foundation for the future. And it doesn't have to cost one red cent. I am going to assume that you are already in business, or you're seriously considering going into business, and that whatever your business is, you know certain aspects of it quite well already. After all this is not a business course.

You have started thinking about starting a business, or you're already doing so. This is the perfect audiobook for you. These ideas will allow you to test the waters before spending thousands of dollars on television or radio ads.

There are many honest and highly ethical people in businesses, and public offices, including those in the newspaper industry but honesty can only maintain an upper-hand when accountability for potential dishonestly remains in place and is practiced when necessary. I also feel that the type practices I describe in the chapters of this audiobook, that I witnessed first-hand as a contract newspaper distributor, including illegitimate methods for increasing circulation by some newspaper companies, is far more common than the general public may realize.

Everything you've ever learned about generating leads and growing your business is wrong! This bold claim is drawn from years of experience working with many different business entities and my bonus video will teach you a system for successfully marketing your business to a point where it becomes instantly obvious to your prospects that they would be an idiot to do business with anyone other than you at anytime, anywhere or at any price.

Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategy right now. Don't get left behind!

In How to TurboCharge Your Business with a Blog, Mike Pitt has identified and broken down the necessary steps to make your blog a successful marketing tool. This is a must-hear for business people wanting to excel.

Many B2B CEOs carry a dark secret: their marketing is broken—and they don't know how to fix it. Pete Steege's groundbreaking book, On Purpose, offers an unexpected solution: Focus first on why you are marketing, and the results will follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their teams, and have more impact with less angst and effort.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

Knowledge is drawn from marketing, persuasion, psychology, rhetoric, and more. Connecting them in a way that is highly actionable. This knowledge is what I’ve used to build a successful digital marketing agency, profitable marketing campaigns for my clients and is what I’ve taught thousands of students through my teaching program.

Today’s consumers buy from people and brands they like, trust, and have a relationship with. Period. It has never been more important to build relationships with your customers, or followers with an online presence. Enter social media. Most social media marketing books and courses tell you to pump out content, throw a million things at the wall, and see what sticks.