Business Advertising

TV host and PR know-it-all Richard Laermer literally wrote the book on public relations. In 2004, the PR vet and CEO of award-winning RLM PR created the ultimate guide for snaring publicity. Now Full Frontal PR is back in a big and exciting way, as audio book read by Laermer that includes new tips and a brand-new series of Web inclusions.

Imagine being able to cut away your marketing confusion in one swift move. No more smoke and mirrors. No more cashflow feasts or famines. No more wasting money on advertising that doesn't work. No more cold prospecting of any kind. Imagine instead, a steady flow of highly qualified leads who seek you out, happily paying higher prices than you ever thought possible. This isn’t pie in the sky. Used by hundreds of top-performing businesses and thousands of entrepreneurs and small business owners, the Client Stampede Marketing Formula will work for your business.

Advancements in data, technology, and AI, combined with the disruption of a global pandemic, have radically reorganized the world of marketing communications. From how people are consuming media and the techniques used to engage with them, to how we in marketing actually work together. As an industry, it is important that we try to get ahead of the change and stop just responding to it. To think longer term. To start building the future, today.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

Unlock the full potential of your online advertising efforts with the "Google AdWords Success Bundle, 2 in 1 Bundle." This indispensable collection combines two comprehensive guides that will equip you with the knowledge and skills needed to master Google AdWords, the world's leading online advertising platform.

Transforma Tu Perfil Personal de Facebook en una Máquina de Ventas Viral es un libro que te brinda las mejores técnicas y estrategias para aprovechar al máximo Facebook como plataforma de ventas, sin tener que invertir en publicidad.

While writers, designers, editors, and other creative professionals spend years learning and refining creative craft skills, those skills do nothing to prepare us for the human, organizational, and operational challenges that come with promotions to leadership. And as your responsibility grows, it’s those organizational and leadership skills that will hold you and your team back.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them. When PR teams live or die on the success or failure of the products and services they support, Invention in PR shows how they can take a stronger hand in their creation. This book says the profession can do better than waiting for someone else to determine, develop, and package what a company sells. It spurs PR pros to go beyond what they're handed and come up with new products and services that change a brand's life.

Knowledge is drawn from marketing, persuasion, psychology, rhetoric, and more. Connecting them in a way that is highly actionable. This knowledge is what I’ve used to build a successful digital marketing agency, profitable marketing campaigns for my clients and is what I’ve taught thousands of students through my teaching program.

So you started a business or a website and it’s cricket. It’s actually worse if you are already spending so much money but the revenue you are generating can’t be justified. It’s getting more frustrating by the day or worse, your life saving is evaporating on a daily basis. Pardon me. May be you’ve actually built a big business with a marketing department that is losing money on daily basis. Or you’ve attempted to start a business and with difficulty in generating new customers and new business. You are in the right place.

This audiobook is the second half of a journey you already began. As most creative agency owners soon find, no matter how great your skill is, there will be a point where your agency doesn't grow anymore. You have to step outside of your creative side, and build practical agency systems to simplify and scale your business. You have to step outside of your creative side and build practical agency systems to simplify and scale your business. This audiobook was recorded as a guidebook to help creative agency owners.

Looking to use video to connect with customers and drive results? Look no further than Video Secrets from award-winning filmmaker and Storyboard founder John Woosley. This one-of-a-kind book lays out a blueprint for using video to attract, retain, and grow customers like never before. Packed with practical tips and real-world examples, this essential guide gives you the tools you need to harness the power of video and reach new heights in your business.

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.

Writing a book can move barriers, yet the concept of how to write a book seems overwhelming to most. There's a stigma surrounding the process that scares aspiring authors away from the project. But it isn't. Writing a book is possible. In fact, it's easier than it ever has been to write, publish, and promote your nonfiction book. Your Book on Your Terms will walk you through the process of writing a book, publishing your book, and promoting your book using the latest technology to maximize efficiency.

Utilice esta guía de narración de historias como una base para cambiar la forma en la que narra sus historias. Los ejemplos ofrecidos son de algunos de los más grandes oradores del mundo, narradores de historias, con el asesoramiento de los principales expertos. Desde los autores más vendidos hasta los oradores de motivación que transforman generaciones, este libro cubre todos los fundamentos del extraordinario arte de narrar historias. Los consejos que aparecen aquí le ayudarán a transmitir sus historias y la gente que las escuche se sentirá involucrada y motivada.

Reason Why Advertising deutsch: Der Grund Warum Menschen Wirklich von Dir Kaufen, erstmals in deutscher Übersetzung. Der Copywriting-Klassiker von John E. Kennedy, der die "Verkaufskunst in Schriftform" zu Beginn des letzten Jahrhunderts prägte und für immer verändern sollte.

Proven methods for generating B2B leads and converting them quickly into paying customers using the SPF framework from Kellogg MBA Dekker Fraser.

When Amazon introduced the Kindle, it changed the publishing world, and the gates came crumbling down for millions of people who had stories to tell. Now, self-publishing supports thousands of authors who have cracked the marketing code. What do they know that you don’t? Short answer: marketing and promotion. The best part of marketing and promotion is you don’t need to have a ton of money or time to make it work.

Beyond Buzzwords addresses the ignorance and confusion surrounding professional digital marketing by taking a position on structured education in internet marketing as well as the more dangerous parts of the web you won't hear from other thought leaders. Having been both self-taught and formally educated in internet marketing, the authors have unique points of view few can lay claim to.

Are you tired of seeing the ads on social media, promising you immediate success, fame, and financial freedom if you just buy this one course, or this one book? So was I. After years of trying to get the bars on the graphs of my KDP sales dashboard to rise, I figured out a few things. So, I started researching; read a few books, took a few of those courses, and even bought a few of those programs for content creation, marketing, etc. What I found as I sifted through the information was the cold hard truth about indie marketing, and not one aspect of it is a fairy tale.