Business Advertising

Whether you're a new personal trainer, an expert nutritionist, local box owner, a seasoned chiropractor, an experienced physical therapist, a martial arts studio owner, or in another health and fitness related field, this book will show you how to use direct response marketing to build a business you love.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music, dolls, furniture, and even nature itself. If you're like most people, at some point in your life you've found yourself indulging in a love affair with some thing that brings you immense joy, comfort, or fulfillment. Why is it that we so often feel intense passion for objects? What does this tendency tell us about ourselves and our society? Dr. Aaron Ahuvia presents astonishing discoveries that prove we are far less “rational” than we think when it comes to our possessions and hobbies.

Digital Marketing Secrets for Contractors is the only step-by-step blueprint to help you attract more leads, close more sales, and boost your revenue using online advertising. Nothing is held back! The information, stories, and strategies revealed in this book are battle-tested and proven, many of which are responsible for doubling, tripling, or even quadrupling our client's monthly revenue!

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.

Social media is like the secret power-up juice for your business... Discover how to harness its magic now! Social media isn't just for big brands; it's your key to connect, engage, and build loyalty. It's about making your business soar with the right strategy. This guide offers everything you need to create a successful social media marketing journey.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

The Funnel: 10 Secrets of Extraordinary Church Growth is an absolute deep dive into the world of advertising, branding, and digital marketing for Christian churches and ministries. Incredibly detailed and practical teaching on social media content, Google marketing, website strategies, paid ads, and branding. Written by an absolute industry best. This audiobook isn't a bunch of high-view talk, it is deeply practical. You can expect to finish this audiobook with the clear tools on how to reach more people for your ministry.

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. While so many companies encourage a dog-eat-dog mentality, The Kaplan Thaler Group has succeeded through chocolate and flowers.

We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.

What if you were able to create a profitable business in just six months? You will discover in this book 100 side hustle ideas that are proven to get you results, how to create a sustainable extra income source, what it takes to create a profitable side hustle, and the author’s strategy plan to set up your business. This book was created for aspiring entrepreneurs and beginners who want to dip their toes into starting a business and being their own boss. If this sounds like you, then dive into the story and strategy plan of entrepreneur Austen Porter.

How does advertising work? Does it have to attract conscious attention in order to transmit a unique selling proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous or maybe, something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses, and all are dangerous, if they are taken too literally as the truth.

You’re losing time, money, and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should you use social media? Digital advertising? Or direct mail? Multichannel integrated marketing is the only advertising approach that strategically combines all of these approaches – and more – to help you get supercharged results.

Whether you are an online marketer, entrepreneur, or small business owner, if you rely upon getting sales you need to understand how to get into the mind and heart of your customers and cause them to take action to buy your product or service, or else you will simply not make sales. You will discover how to use storytelling for your marketing, how to employ time-tested copywriting formulas, and how to write copy for the platform you are advertising on.

Business owners all over the world have changed incomes and lives through learning the art of generating clients in the digital age. The trouble with most methods that people learn on the internet is that, they often require a ton of ad spend or a large social media following.

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story.

Dental marketing could be one of the most important and most difficult challenges that dentists face. Get bad reviews, and your potential clients will go to another dentist. Fail to retain your customers and increase their lifetime value (LTV), and you face a constant uphill battle to get new and profitable customers. Not to mention the difficulties, time, and money wasted on trying to get qualified customers.

There’s nothing more exciting than writing and publishing a book, but if you’re like most authors, your book sells for the first couple of months and then quietly and alarmingly sinks to the bottom of Amazon’s rankings. Or maybe your book never saw success. There are thousands of book authors who thought their book would achieve success who are still waiting for those elusive sales. Sadly most authors simply accept that it’s just the way things are.

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

The Magic Triangle is the combination of product design, company design, and category design that produces legendary outcomes in the world of business. All three elements—company design, product design, and category design—work together and balance each other to exert great force on a company’s success and value. And the legendary, enduring companies get these three elements of company design, product design, and category design in such a state of synchronicity that they reinforce each other.