Business Advertising

Now, in Vol. 2, author Michael Coleman picks up where he left off and takes us through dozens more marketing communication insights, and on into: The Future of Messaging. He covers a range of tactics for overcoming our “media-induced ADD” and both the challenges and opportunities presented by AI and similar evolving technologies. He shows you how — and why, now more than ever — you need to care for your communications to avoid “truth decay.”

Sätt dig in i SEO: En omfattande guide för nybörjare och marknadschefer. Är du intresserad av att lära dig mer om SEO, eller Sökmotoroptimering, och hur det kan skapa mervärde för din webbplats? Då har du kommit rätt! I denna banbrytande bok guidar SEO-experten Jorge Castro dig genom de essentiella aspekterna av SEO, från grunden till avancerade taktiker som han själv använder. Och det bästa av allt? Vinsten från boken går till Barncancerfonden! För den oinvigde, SEO är konsten och vetenskapen att optimera din webbsida så att den rankar högt i sökmotorer som Google.

STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning. STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward.

Many B2B CEOs carry a dark secret: their marketing is broken—and they don't know how to fix it. Pete Steege's groundbreaking book, On Purpose, offers an unexpected solution: Focus first on why you are marketing, and the results will follow. He reframes B2B marketing around a purposeful mindset that helps business leaders rightsize their campaigns, align their teams, and have more impact with less angst and effort.

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. Brand You Economics highlights what influence a brand's performance so you can determine how your brand contributes to the bottom line. You'll learn how to discover your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime.

Marketing was destiny for Mat Zucker - the perfect cocktail of creativity, art, and salesmanship. Half-guidebook, half memoir, Bronze Seeks Silver surfaces 30 years of lessons from an ad veteran in selling brands, building relationships, and managing careers.

¿Qué diferencia una marca que te gusta de una de la que estás enamorado? En un mundo en el que la comunicación se ha convertido en la herramienta básica de la sociedad, las marcas deben ahora comunicarse con las personas desde una esencia antropológica para conectar con ellas, adoptar sus mejores rasgos y lograr crear relaciones positivas a largo plazo. "Brand Soul" desgrana las claves para construir una marca humana que logre llegar no sólo a la mente, sino también al corazón de los consumidores.

Today, your online reputation doesn’t follow you - you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders - whether you’re an executive, manager, consultant, or entrepreneur - this reality has created incredible opportunities, of which few leaders have taken advantage.

In Willing & Abel, Mike Abel, one of the founding partners of multi-award-winning advertising agency M&C Saatchi Abel, reveals the secret sauce behind the company’s success by sharing lessons hard-learned at the coalface of business, leadership, and creativity over the last 30 years. Ethics and empowerment, trust and value, gut instincts and tough decisions - this is what it takes to build a business that is future-fit come rain, shine, pandemics, or government corruption.

Advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture. Filled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.

The future of marketing is mobile, with 75 percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.

There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are the so-called "super signs" - the brands that are embedded in human culture and hidden deep in our subconscious. This audiobook takes a fresh approach to branding and explores how to turn brands into super signs in today's competitive and ever-changing world.

Nada «se vuelve viral». Si crees que una película, canción o app popular surgió de la nada para convertirse, de boca en boca, en un éxito, te estás perdiendo la historia real. Cada éxito de taquilla tiene una historia secreta de poder, influencia, emisoras oscuras y cultos apasionados que convierten algunos productos nuevos en fenómenos culturales. Incluso las ideas más brillantes se marchitan en la oscuridad si no se conectan a la red correcta.

The complete guide to internet marketing for the kitchen and bath remodel industry is your complete overview of what it takes to maximize your opportunities online in terms of leads, calls, and revenue. There are a number of channels/mediums to consider for your business when you look at the online marketing space. Whatever your business, this audiobook has the plan for you.

Learn how to build a profitable YouTube ad campaign! This audiobook teaches you how Daniel Rose built a multi-million dollar YouTube based business, and how you can do it too. You'll learn how to create great ads, how to manage them in Google Ads, how to build a great YouTube sales website, and much more.

While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such mobile marketing and purchasing.

Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - has changed the game in an even more revolutionary way.

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.