Business Biography

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

Carlo Ancelotti is one of the greatest managers of all time, with five Champions League titles to his name. Yet his approach could not be further from the aggressive theatricals favoured by many of his rivals. His understated style has earned him the fierce loyalty of players like David Beckham, Zlatan Ibrahimovic and Cristiano Ronaldo.

Microsoft's CEO tells the inside story of the company's continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of cutthroat capitalism. Founded in 1973, Patagonia has grown into a wildly popular producer of jackets, hats, and fleece vests, with a cultlike following among hardcore alpinists and Wall Street traders alike, posting sales of more than $1 billion a year.

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

In the streaming reality series Selling Sunset, Mary Fitzgerald Bonnet is the charismatic, calm, and level-headed agent who effortlessly lands multi-million-dollar homes while sidestepping the drama of a cutthroat business in one of the wealthiest and most glamorous places in the world. Often thought of as the “big sister” of her co-stars for her compassionate advice and uplifting attitude, Mary is admired for her unwavering kindness. But behind her sunny personality is a remarkable story of resilience, forged by a life filled with profound challenges.

She was a successful ad sales rep in Manhattan. He was a homeless 11-year-old panhandler on the street. He asked for spare change; she kept walking. But then something stopped her in her tracks, and she went back. And she continued to go back, again and again. They met up nearly every week for years and built an unexpected, life-changing friendship that has today spanned almost three decades.

With insights into the cyclical nature of innovation and the indomitable spirit of human ingenuity, Bandwidth is a powerful saga that shines a light on how history may be repeating itself as the AI, quantum, and blockchain Boom cycle is taking hold.

Steve Coll investigates the largest and most powerful private corporation in the United States, revealing the true extent of its power. ExxonMobil’s annual revenues are larger than the economic activity in the great majority of countries. In many of the countries where it conducts business, ExxonMobil’s sway over politics and security is greater than that of the United States embassy. In Washington, ExxonMobil spends more money lobbying Congress and the White House than almost any other corporation. Yet despite its outsized influence, it is a black box.

Disney experiences enthrall millions of guests around the world. How does it all become a reality? Find out in this action-packed narrative journey! Dream Chasing is a recounting by author Bob Weis of four decades of creating and seeing to completion challenging projects, leading teams from the top secret, high-tech corridors of Walt Disney Imagineering (WDI) to the highest levels of The Walt Disney Company.

Revised and updated with new material from the paperback edition. Includes a prelude read by Sir Alex Ferguson. Sir Alex Ferguson's compelling story is always honest and revealing he reflects on his managerial career that embraced unprecedented European success for Aberdeen and 26 triumphant seasons with Manchester United.

Born in Yarmouth, Nova Scotia, Mandy Rennehan began her business career at the age of ten by catching bait and selling it to local fishermen. She was so good at her job, she knew she wanted to be her own boss one day. At the age of seventeen, Rennehan decided to strike out on her own, so she packed a hockey bag full of her belongings and fled to Halifax, where she began cold calling construction companies, volunteering to work for free, so she could learn more about contracting and the trades.

Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport - surfing anytime, anywhere, and in any way.

Jennifer Romolini started her career as an awkward 27-year-old misfit, navigated her way through New York media, and became a boss - an editor in chief, an editorial director, and a vice president - all within little more than a decade. Her book, Weird in a World That's Not, asserts that being outside the norm and achieving real, high-level success are not mutually exclusive, even if the perception of the business world often seems otherwise, even if it seems like only office-politicking extroverts are set up for reward.

Before he conceived of the Department of Government Efficiency (DOGE), Elon Musk flexed his control and influence during his unprecedented, $44 billion buyout of Twitter. This is the stunning true story of how Musk managed to upend the world's largest free speech platform through sheer, unilateral force—and what that means for the protection of power in the modern age.

Before Bill Gross was known among investors as the Bond King, he was a gambler. In 1966, a fresh college grad, he went to Vegas armed with his net worth ($200) and a knack for counting cards. Ten thousand dollars and countless casino bans later, he was hooked, so he enrolled in business school. The Bond King is the story of how that whiz kid made American finance his casino.

Veteran Morgan Stanley banker Alok Sama thought he'd seen it all. Then he found himself chief dealmaker at the most influential technology investor in the world—SoftBank, the backer of Arm Holdings, Yahoo, Nvidia, TikTok, Uber, T-Mobile, Alibaba and WeWork. The Money Trap is Sama’s thrilling, stranger-than-fiction personal odyssey featuring his experiences alongside SoftBank’s iconic founder, Masayoshi Son, a visionary maverick who wants to be remembered as “the crazy guy who bet on the future” and whose mission is “happiness for everyone.”

When we meet Carrie Sun, she can’t shake the feeling that she’s wasting her life. The daughter of Chinese immigrants, Carrie excelled in school, graduated early from MIT, and climbed the corporate ladder, all in pursuit of the American dream. But at twenty-nine, she’s left her analyst job, dropped out of an MBA program, and is trapped in an unhappy engagement. So when she gets the rare opportunity to work at one of the most prestigious hedge funds in the world, she knows she can’t say no. Fourteen interviews later, she’s in.