Business Biography

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people. In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.

The story of Oprah Winfrey is one that will remain relevant to all generations. It is one that every person can identify with in one way or another, and borrow a leaf from her astounding success. Hers is a journey worthy of emulation. It leaves a lot of admiration for the young and old, male and female alike. One would be tempted to mistake her life for a creative piece of fiction, but again it is nothing but the truth. For this very reason, we can all take the lessons thereof seriously and preach the gospel of her life whenever we can.

When six-year-old Reginald Lewis overheard his grandparents discussing employment discrimination against African Americans, he asked, “Why should white guys have all the fun?" This self-assured child would grow up to become the CEO of Beatrice International and one of the most successful entrepreneurs ever. At the time of his death in 1993, his personal fortune was estimated in excess of $400 million and his vast commercial empire spanned four continents.

Del autor de Steve Jobs y otras grandes biografías, todas ellas éxitos internacionales de ventas, esta es la historia asombrosamente íntima del innovador más fascinante y polémico del mundo, un visionario que ha roto todos los moldes y ha conducido al mundo a la era de los vehículos eléctricos, la exploración espacial privada y la inteligencia artificial.

Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn't understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent - and save - the network.

Pour la première fois, Reed Hastings le co-fondateur et président de Netflix nous révèle comment il a bâti la plateforme vidéo dont les films et les séries sont plébiscités dans le monde entier. Créé en 1997, Netflix a révolutionné l'industrie de la distribution et de la production audiovisuelle par sa créativité et sa technologie.

Phil Knight, director general de Nike, nos cuenta por primera vez la auténtica historia detrás de la empresa que fundó en 1962, que hoy en día factura más de 30.000 millones de dólares al año, y cuyo logo ha llegado a ser un símbolo global, el icono más ubicuo y reconocido en todo el mundo.

In this illuminating memoir, McChrystal frankly explores the major episodes and controversies of his eventful career. He delves candidly into the intersection of history, leadership, and his own experience to produce a book of enduring value. Joining the troubled post-Vietnam army as a young officer, McChrystal witnessed and participated in some of our military’s most difficult struggles. He describes the many outstanding leaders he served with and the handful of bad leaders he learned not to emulate.

In Jimmy Buffett: A Good Life All the Way, acclaimed music critic Ryan White has crafted the first definitive account of Buffett's rise from singing songs for beer to his emergence as a tropical icon and CEO behind the Margaritaville industrial complex, a vast network of merchandise, chain restaurants, resorts, and lifestyle products all inspired by his sunny but disillusioned hit "Margaritaville".

At age ninety-one, Soros still looms large on the global stage, and yet the man himself is surprisingly little understood. Biographers have attempted to tell the story of George Soros, but no single account of his life can capture his extraordinary, multifaceted character. Now, in this ambitious and revealing new book, Soros's longtime publisher, Peter L. W. Osnos, has assembled an intriguing set of contributors from a variety of different perspectives—public intellectuals, journalists, scholars, and nonprofit leaders—to paint a full picture of the man beyond the media portrayals.

Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival. In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company - and the cars it produces.

This account describes how a 28-year-old from Watford, Nick Leeson, plunged Barings Bank into ruin. In 1994, Leeson seemed to be making the company millions of pounds a week, but he explains how the cover-up of a colleague's small error led to the crash of Britain's oldest merchant bank.

UN CLASSIQUE DE L'INVESTISSEMENT. D'abord publié en 1923, Mémoires d'un spéculateur, est la biographie à peine romancée de Jesse Livermore, l'un des plus grands spéculateurs de tous les temps. Mémoires d'un spéculateur demeure à ce jour le livre le plus largement lu et chaudement recommandé de tous les livres d'investissement existants. Des générations d'investisseurs ont trouvé qu'il leur en a plus appris sur eux-mêmes et les autres que des années d'expérience sur les marchés.

Voici l'histoire de Jesse Livermore, le plus talentueux spéculateur de la bourse de Wall Street. Sa clairvoyance, son style, ses principes, ses erreurs, ses succès, tout y est relaté. Jesse Livermore. a connu la fortune puis la ruine, et de nouveau la fortune. Comment? Découvrez-le au travers de ce savoureux audiobook, et apprenez auprès d'un des plus grands traders de son époque, voire de toute l'histoire!

In Good Day!: The Paul Harvey Story, author Paul J. Batura follows the remarkable life of one of the founding fathers of the news media. Paul Harvey started his career during the Great Depression and narrated America's story day by day, through wars and peace, the threat of communism and the crumbling of old colonial powers, consumer booms and eventual busts.

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

No one knew it when their experiment began, but without any particular genius or acumen, the motley cast of billionaires and hucksters behind the modern Premier League struck gold. Pretty soon, everyone wanted to try their luck, from Russian oligarchs to Emirati sheikhs, American tycoons, and Asian Tiger titans. Some succeeded beyond their wildest dreams. Some lost everything. Today, players are sold for tens of millions, clubs are valued in the billions, and games are beamed out to nearly 200 countries, all while the league struggles to preserve its English soul.

An ex-Wall Street trader improved on Moneyball’s famed sabermetrics to place bets that would beat the Vegas odds on Major League Baseball games - with a 41 percent return in his first year. Trading Bases explains how he did it. After the fall of Lehman Brothers, Joe Peta was out of a job. He found a new one but lost that, too, when an ambulance mowed him down. In search of a way to cheer himself up while he recuperated, Peta started watching baseball again. That’s when inspiration hit: Why not apply his outstanding risk-analysis skills to improve on sabermetrics, the method made famous by Moneyball?