Business Communications Management

In an impatient world of infobesity, people don't want more information - they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans - nine seconds to our eight. So, right now, people want to know, "How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?" Bestselling author and ace communication strategist Sam Horn reveals her "secret sauce" for truly connecting with people - whether it's one or one million.

Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.

Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the multinational managed the massive communications challenge that came with COVID and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a stellar career.

Everyone seems to have an opinion about leadership. We know good leaders Eat Last, Lean In, Break the Rules, Dare to Lead, and are Radically Candid, as well as extremely aware of their Tribes, Drive, and Principles. But books about these topics overlook the value of leadership impression - the instant projection you exude as a leader. How do leaders sound? What do leaders say and not say? How do leaders tell stories, send emails, run meetings, conduct video conferences, give speeches, conduct interviews, and even listen to others?

What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer-service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees’ and customers’ talents, and create a highly engaged, loyal customer base.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

We've all been taught that we must suppress or avoid emotions at work, but this inevitably leads to a loss in productivity, diminished creativity, and crushing job dissatisfaction. Research shows 85 percent of us avoid communicating crucial workplace problems upward, and many of us who are employed are actively looking for a different job. What's going on?

Quantum Negotiation is a handbook for getting what you need using a mindset and behaviors based on a refreshingly expansive perspective on negotiation. Rather that viewing every negotiation as an antagonistic and combative relationship, this book shows you how to move beyond the traditional pseudo win-win to construct a deal in which all parties get what they need. By exploring who we are as negotiators in the context of social conditioning, this model examines the cognitive, psychological, social, physical, and spiritual aspects of negotiation to help you produce more sustainable, prosperous, and satisfying agreements.

Leadership first, location second. As more organizations adopt a remote workforce, the challenges of leading at a distance become more urgent than ever. The cofounders of the Remote Leadership Institute, Kevin Eikenberry and Wayne Turmel, show leaders how to guide their teams by recalling the foundational principles of leadership. The authors' “Three-O” model refocuses leaders to think about outcomes, others, and ourselves - elements of leadership that remain unchanged, whether employees are down the hall or halfway around the world.

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

Now that you are recently promoted, do you know what it takes to be an outstanding new manager? In this no-nonsense, powerful audiobook, you are put on an overdrive mode to make a smooth transition from being an employee to managing employees.

NASA, Pixar Animation Studios, and BMW all use the Process Communication Model as a way of training leaders to connect effortlessly with anyone. This book simplifies the complex model to make it easy for anyone to use. Today, more than ever, leaders need a new style of leadership. They are realizing that true transformation happens through meaningful relationships, and discovering that the key to sustainable connections that create possibility and potential is through communication.

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

This book delves deep into human psychology to teach leaders how to create a win-win situation - every time. No decision is ever supported 100 percent - elite leadership is about using human elements and desires in every situation to make your choice theirs. Learning to deal with opposing personalities and desires can be the difference between the corner office and a suffocating cubicle.

"Guide to Starting Your Own Business: Unlocking Entrepreneurial Success with Proven Strategies for Building a Thriving Small Business Empire" is the definitive roadmap for aspiring entrepreneurs ready to transform their visions into reality. This essential guide offers more than just step-by-step instructions; it provides a holistic approach to business creation, designed to equip you with the mindset, skills, and strategies necessary to flourish in today's competitive market.

Every one of us gets anywhere in life due to three things: someone observes us, forms an opinion about us, and decides to give us an opportunity...or not. Likewise, we do the same thing with others. People have played this essential role in our lives, and we play it in the lives of those around us - and no matter how skilled we’ve become, we can play it even better.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

A New York Times best-selling author reveals how to find the right words for every situation. Whether you are making a budget request, interviewing for a job, ending a relationship, or talking to children about divorce, the crux of success in those and other crucial situations is planned, effective communication.