Business Development Marketing

Nancy Cooklin, Pnl coach, esordisce con questa pubblicazione totalmente rivolta al mondo della vendita. Autrice di numerose pubblicazioni...

Da Napoleon Hill, l'autore che ha venduto 40 milioni di copie nel mondo, la settima lezione della "Legge del Successo", il corso in sedici lezioni che anticipa la sua più celebre opera "Pensa e arricchisci te stesso" dove per la prima volta viene insegnata la filosofia alla base della costruzione del successo personale, il cui ispiratore è stato lo stupefacente percorso di Henry Ford.

L'autore si rifà alla propria esperienza e ricorda come, a ventinove anni, si considerasse un "fallito". Non riusciva infatti a imbastire un affare, i clienti lo ascoltavano e lo ricevevano di rado. Un giorno, finalmente, quando era più scoraggiato e deluso, provò a domandarsi quali fossero le cause del suo insuccesso e, esaminandole freddamente a una a una, scoprì "la grande idea", il segreto che doveva tramutarsi nella chiave della sua rapida e felice carriera.

Frutto del confronto e della proficua collaborazione tra due professionisti con diversi percorsi formativi e lavorativi...

Are you an ambitious professional looking to make your next move? Do you want to build strong, profitable relationships with ease? Give me five minutes and I'll tell you how to be an influential and savvy communicator. Discover simple steps to dramatically increase the effectiveness of your communication so people are inspired to give you what you want. Find the ways and the words to engage and persuade people and make more lasting and profitable relationships, quickly and easily.

How do you hire and train sales people, and how do you use them effectively? In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide. He helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.

Persuasion: The Complete Step by Step Guide on Persuasion, Mind Control and NLP is a simple, step-by-step guidebook that enables you to access your natural power of persuasive abilities. You possess a natural talent within you that allows you to guide others in your preferred direction and achieve your desired results. You have the power to attain anything you want in life, and to personally design the exact life you thought you would only lead in your dreams.

Selfmarketing significa fare marketing di se stessi ovvero progettarsi, migliorarsi...

Il linguaggio è una delle più importanti peculiarità dell'essere umano e ciò che gli ha permesso di evolversi in maniera del tutto differente dalle altre specie del pianeta. Tutti lo utilizziamo sin da piccoli con naturalezza per comunicare, ma farlo in maniera professionale, nel mercato di oggi che non lascia margini di errore, non è per niente facile.

The ultimate toolkit to build your online business empire. Two manuscripts in one: The 8 Pillars of Social Media Marketing and The 12 Best Ways to Make Money Online.

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

10 Ways to Increase Your Circle of Influence describes different ways to get others to know, like, and support what you are doing. These range from making connections with business and interest groups online and offline to creating a video channel blog. Other suggestions deal with both offline and online marketing, sales, and promotion. The book is formatted like a journal, so listeners can write down their ideas for what to do after listening to each tip.

Anomaly provides proven, financially conscious, and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high-level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows listeners what they can do today to grow their brand.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

This book is about disruption. About doing things differently. About having ideas that will change the world. That will at least change your world. It's also about delivering those ideas. Do Disrupt is a workbook that will help you create or refine your business idea and take it from concept to market. It will encourage you to define your customer, identify the competition...and then outsmart them. You'll also find out why you need a chat with your Nan and a tape measure. If you're starting a new business or you're the rebel inside, it's not enough to shake things gently.

Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions.

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say? You guessed it - persuasion!

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.