Business Development Marketing

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Matthew Pollard, un reconocido experto en ventas y un introvertido, ha creado y perfeccionado un sistema de venta transparente, auténtico y de baja presión, sin técnicas de cierre duro o de venta de bulldogs. La ventaja del introvertido te equipará con un sistema completo enfocado a la venta transparente, auténtica y de baja presión.

These days, leaders are likely to face adversity and career-testing situations. Crisis defines leaders and their organizations. But it does not have to take them down. Talk Is Chief provides sound advice, examples, and even a list of the 10 Commandments of Crisis Management so that leaders can either avoid crises or avert worst-case scenarios when confronted with an existential threat.

Du willst wissen, welche Online-Marketing-Strategien am besten funktionieren? "Immer ausgebucht" ist der Ratgeber für alle Coaches, Trainer und Berater, die sich als Experte positionieren und ein erfolgreiches Online-Business aufbauen wollen.

Through 25 years of teaching Stanford University's famed Personal Creativity in Business course, Michael Ray discovered that people who move beyond ordinary success and achievement have a secret. They live for a highest goal that drives them to accomplish their dreams, find fulfillment, and become generative leaders. Here, Ray tells you how you, too, can thrive by incorporating this powerful secret into your daily life.

When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically…or by the seat of their pants. In this groundbreaking audiobook on sales creativity, listeners will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking.

Award-winning journalist and best-selling mystery/suspense author L.J. Sellers shares humorous personal essays and a host of blogs about her journey to become a successful full-time, indie novelist. The book also includes a long chapter with writing, editing, and promotion advice, as well as detailed information about her writing process.The final chapter highlights features she wrote about amazing women in her hometown of Eugene, Oregon.

With over 50 years of experience in managing and developing top global brands such as Baileys and Malibu, James Espey has harnessed and refined his wisdom into 100 bite-sized tips that reveal what it really takes to be successful in the world of business. His clear, down-to-earth advice will help listeners at all stages of their career; from novices to middle-management, and from start-up entrepreneurs to Chief Executives...anyone looking to progress their career in business should have this audiobook.

Anomaly provides proven, financially conscious, and easy-to-implement methods for those who want to turn heads, be memorable, and become the anomaly. Rather than rambling about high-level topics that turn out to be nothing more than a plethora of cliché “rah rah” phrases that are supposed to get people excited about business, Zack Miller, an award-winning business man, shows listeners what they can do today to grow their brand.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

What makes the world's most successful individuals so good at their jobs? What do they do that others don't? The Connectors answers those questions with the kind of straightforward wisdom that business strategists so often overlook. Forget marketing tactics or business school best practices. Those are handy, but it's really people - and the relationships you build with them - that form the cornerstone of long-term success, sales growth, and excellence.

Are you tired of listening and reading the same old self-help and motivation books that only provide exaggerated claims? Don’t you think it is ideal to get the information you need in one sitting through a compact listening on practical advice, facing failures, overcoming roadblocks, and real world success stories? Then Course Correct: Lessons, Principles & Strategies from Smart People Like You Who Transformed Failure into Success has exactly what you need to realize your greatest breakthroughs and most triumphant successes.

This is the last book you will ever need to help you start a business. You will learn how to validate your idea, build a prototype, figure out your target market, raise funding, and much more. It includes plenty of real-world examples and details to help you along the way.

Your brand is the stories people share about you when you're not in the room, and it's these brand stories that determine if people buy from you, employ you, work for you, or invest in you. When the stakes are that high, wouldn't you want to take control of it? In Magnetic Stories, business storytelling expert Gabrielle Dolan reveals how you, too, can create and share stories that stick.

How to Make Money in Business Online is your shortcut to turning ideas into income. No fluff, no filler—just the exact strategies you need to build, grow, and scale an online business that actually makes money. From finding the right opportunities to mastering the systems that drive profit, this book is your step-by-step guide to crushing it in the digital world. This isn’t a book full of theory or vague success stories. It’s a playbook packed with actionable insights and proven methods that you can start using immediately. You’ll gain clarity on the steps needed to go from zero to scalable.

This newly launched report argues that development policies based on new insights into how people actually think and make decisions will help governments and civil society more readily tackle such challenges as increasing productivity, breaking the cycle of poverty from one generation to the next, and acting on climate change.

Barry Becher and Ed Valenti set the stage for today’s infomercials with their now-famous television techniques. Their zany commercials - advertising such products as the Miracle Painter, Armourcote cookware, and, most famously, the Ginsu® knife - captured both the imagination and pocketbook of the American public. And they became millionaires in the process. But wait, there’s more! You’ll learn how to get a better price on anything you buy, how to get better service anywhere, even how to get easily get bumped from coach to first class on an airline.

Sell more. Earn more. Achieve more. Join Mike Le Put in this powerful audio career-development programme, and sell your way to the top! How to Sell, Sell, Sell will equip you with all the knowledge you could ever need.

Nearly 30 years ago, in a tiny, impoverished Ghanaian village, a young boy dreamed of becoming a professional soccer player and competing against European powerhouse Manchester United. Despite being told that he wasn't good enough, he was drafted by Seattle Sounders FC and competed against Manchester United in front of 67,000 fans. At 23 years old, Michael Tetteh had realized his childhood dream. Then, late one night, an encounter caused him to give up soccer, the single thing that had defined his entire life.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.