Business Education

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

Self-Publishing Simplified is perfect for beginners that want to self-publish on Amazon. It covers all the basics you need to know including: Niche & keyword research, 7 backend keywords, Amazon Ads, publishing your first book, & tips throughout the book. This book is perfect for authors that write kids story books, guide books, how-to books, cookbooks, puzzle books, coloring books, and low content books.

Are you good at working with your hands? Do you love creating things? Would you like to start a profitable side hustle, but don’t know where to begin? Maybe you already make and sell your own soap, but you don’t know how to find new customers. No worries: My book, Ultimate Guide to Building a Soap Making Business Empire can give you the knowledge and inspiration to start making and selling your own unique line of handmade soaps.

At the end of 2017, feeling burnt out and broken, Emma decided to go on a year-long quest for inner peace - from the comfort of her own home. She tried all sorts of spiritual practices in a bid to derive more meaning from life. The result was a year that changed everything. A year that turned frantic chaos into life in the slow lane. A year of magic and moonlight and pink sky sunrises. A year fragranced with incense and burning herbs (that sometimes smelled suspiciously illegal).

Have you always wanted to put your thoughts and feelings into the form of musical lyrics but couldn't quite make the transition? If so, then How to Write Lyrics for Beginners in 24 Hours or Less: A Detailed Guide is the book you have been waiting for. Inside you will find everything you need to walk you through the lyrics-writing process to ensure you go from novice to maestro in no time flat.

You're here because you're driven, and you know that deep down within you, there's a powerful force waiting to be unleashed. You're here for one reason: to manifest your reality using creative visualization (law of attraction). Imagine what it would be like behind the wheel of your dream car, the purr of the engine, the grip of the steering wheel in your hands. Picture the moment you swing open the door to your freshly acquired home, the rush of excitement flooding in. Feel the weight of a stunning ring on your finger, placed there by the love of your life.

This account describes how a 28-year-old from Watford, Nick Leeson, plunged Barings Bank into ruin. In 1994, Leeson seemed to be making the company millions of pounds a week, but he explains how the cover-up of a colleague's small error led to the crash of Britain's oldest merchant bank.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Debunking self-sabotaging ideals like "You Are a Living Brand" and "You Have One Calling," Rockley encourages us to discover our real, uncensored selves and find a sense of purpose, even when we don't have all the answers. For those of us tired of feeling the pressure to be better, do more, and work faster - to self-optimize and fall in line - Find Your F*ckyeah teaches us how to find joy where we are right now and to let our genuine self-expression guide us.

For the truly well-rounded "intellectual," nothing fascinates so much as the subversive, the contrarian, the suppressed, and the bizarre. Richard Zacks has unloosed his admittedly strange mind and astonishing research abilities upon the entire spectrum of human knowledge, ferreting out endlessly fascinating facts, and stories guaranteed to make you laugh, gasp in wonder, and occasionally shudder at the depths of human depravity. The result of his labors is this quasi-encyclopedia that provides alternative takes on art, business, crime, science, medicine, sex (lots of that), and many other facets of human experience.

The CFP Ultimate Exam Prep: Complete Review for the Certified Financial Planner Exam guide is an all-encompassing and carefully developed guidebook aimed at equipping prospective financial planners with the knowledge and skills needed to excel in the Certified Financial Planner (CFP) examination. This definitive resource covers all vital areas of financial planning, presented in a clear, structured, and accessible format.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

This is the thoroughly revised and updated second edition of the best-selling book Exploring Leadership. The book is designed to help college students understand that they are capable of being effective leaders and to guide them in developing their leadership potential. Exploring Leadership incorporates new insights and material developed in the course of the authors work in the field.

Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

Are you keen to grow a career as a full-time professional speaker? It can be done, and it can be very lucrative, but only if you go about it correctly. You will have to treat it as a serious business. Veteran professional speaker and business author Douglas Kruger helps you to carve years off your learning curve by introducing you to the business end of the speaking profession. In this audiobook, Douglas covers all the how-to of building a successful full-time speaking career.

This practical resource offers the foundational skills and tools needed by new coaching educators, as well as presenting an overview of the knowledge and theory base behind the practice. Established coaches will find numerous ways to deepen and refine their coaching practice. Principals and others who incorporate coaching strategies into their work will also find a wealth of resources. Aguilar offers a model for transformational coaching which could be implemented as professional development in schools or districts anywhere.

Organizations succeed or fail based on the quality of their leaders. Even in the technology soaked 21st Century, leaders are still the key element in the accomplishment of your mission. Leadership in the Shadows describes, in detail, a set of leadership principles which have been proven in the most challenging conditions America has faced over the last two decades. Drawn from real life experiences, SGM (R) Lamb's lessons will give you the tools and insight to raise your leadership skills to the next level.

Each year, the nation's top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. The average debt load for graduates of top business schools exceeds $100,000. Like most, author Laurie Pickard couldn't shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands.