Business Education

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

What are we afraid of and what can we do about it? Fear -of change, of intimacy, of loss, of the unknown -has become a corrosive influence in modern life, eroding our ability to think clearly. Exploited for power by politicians and for money by the media, it has become embedded in the way we think about our lives. Overcoming our fear, says Gordon Livingston, is the most difficult struggle we face. Here, he presents us with thirty truths that tell us what we need to do to develop personal virtues in the face of our fears.

Narrating Audible Books at Home: A Step-by-Step Guide by Rachel Edwards is a practical guide for authors who want to narrate and produce their own audiobooks. It provides a framework for creating Audible books from the comfort of home through a do-it-yourself approach. The book covers the entire process of audiobook creation, from making the initial decision to narrate your work, setting up accounts, preparing your studio space and equipment, techniques for quality narration, editing audio files, uploading to ACX, troubleshooting issues, calculating costs, and marketing the finished product.

Viral-Marketing Professor provides a real-time approach to a contemporary and diversified marketing strategy and renders the knowledge required to plan and execute successful, laser-targeted viral marketing campaigns with incredible accuracy.

In physics, escape velocity is the minimum speed needed for an object to "break free" from the gravitational attraction of a massive body. The escape velocity from Earth is about 40,270 km/h (25,020 mph). All you need to get started now that you have this book is a pen, some paper, and a willingness to accept the fact that you are the only one who can defeat these invisible, intangible forces holding you down. Only by taking appropriate actions and setting yourself upon the right trajectory can you achieve escape velocity....

A charming tale of the peddler whose stolen caps mean all kinds of monkey business.

Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.

Stephen R. Covey, in The 7 Habits of Highly Effective People, discusses the seven habits which can help us achieve internal happiness, satisfaction, and success. Covey believes this is crucial for true effectiveness.

Use this amazing positive thinking book to help guide you on your journey starting today! Life is tough, that’s a fact. Zen Buddhists say it is full of suffering! Nonetheless, some people are still able to find something to smile about, be happy, and live a fulfilling life irrespective of how challenging the situation seems as others languish in self-pity, self-hate, and a cycle of negative thoughts.

10 Foundational Elements of Intentional Transformation is a “how-to” road map. Transformation doesn’t just happen. We must make it happen. The principles I share throughout this book are principles I have personally applied to transform myself. After achieving success, I reflected on how it happened. The answers I discovered are what you will find in this audiobook. I will walk you through the foundational layers and teach you how they build upon each other as you lead yourself through personal transformation.

Leil Lowndes is a psychologist, motivational speaker, and author who specializes in communication. She authored ten best-selling books and has appeared on countless talk shows. How to Talk to Anyone was published in 2003 and has remained popular since. It is aimed at people looking to improve their business and social relationships. This audiobook encapsulates key takeaways found in the original book. We’ve also provided an in-depth analysis as well as removing any fluff to save you hours of your time.

Don't miss out on the groundbreaking theory behind Carol S. Dweck's Mindset: The New Psychology of Success. This summary includes full chapter synopses, key takeaways, and analysis to help you quickly soak up the essence of her deep insight. Follow her simple steps to turn your fixed mindset into a growth mindset and change your life!

Book summary of The Code of The Extraordinary Mind by Vishen Lakhiani.

This business English guide is the first of five workbooks for the book 99 Essential Business Idioms and Phrasal Verbs. With this self-study ESL guide, you will be able to test your knowledge of common business English idioms and phrasal verbs - and immediately hear the correct answer after each question. All questions are business-related to help you learn the best ways to use each idiom or phrasal verb in a business environment.

Ceux qui n'ont pas d'objectifs ne risquent pas de les atteindre. Si vous voulez vivre de vos écrits, avoir un plan pour y arriver vous permettra d'y arriver plus vite. Vous êtes un auteur. Vous transformez les pensées dans votre tête en actifs de propriété intellectuelle de valeur. Vous comprenez à quel point le mot écrit peut être puissant. Il est maintenant temps d'utiliser vos mots pour créer un business plan afin de faire passer votre carrière d'écrivain à l'étape suivante, quelle que soit votre situation.

Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human-centered, and require just as much thought as the branding and code.

Many of us have dreamed of making our own soap but not had the courage to do so for one reason or another. We're told that it's very dangerous and too complicated to get right. This guide is here to tell you otherwise and get you set on the home soap-making path with comprehensive advice on how to make perfect soap at home. The truth is that soap making is an extremely simple process that requires the use of one tricky substance and there are hundreds of errors to avoid if you want a smooth bar of soap anyone will want to put on their skin.

This is a summary of The 80/20 Principle: The Secret to Achieving More with Less, in which Richard Koch provides fresh input on the law of least effort. Convinced that success and well-being are compatible, he explains how one can earn money, maintain constructive work relationships, and lead a happy life. Are you ready to follow the guide?

If you want to avoid waste and create wealth in your business, then pay attention. Two comprehensive manuscripts in one audiobook: Lean: The Ultimate Guide to Lean Startup, Lean Six Sigma, Lean Analytics, Lean Enterprise, Lean Manufacturing, Scrum, Agile Project Management and Kanban and Lean Startup: How to Work Smarter and Not Harder While Innovating Faster and Satisfying Customers.