Business Education

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

Here is a practical, useful, and easily understood exploration of the dynamic of choice and how the choices we make affect our everyday lives, for better or worse. Learning the relationship between the choices we make and the experiences we encounter is central to freeing ourselves from the illusion that we are victims of our circumstances. The Mind of the Soul: Responsible Choice is essential for all of us who wish to take charge of our lives.

Find out how to make small talk like a pro, deal with emergencies confidently, travel situations, and a whole lot more. You’ll find more than 1000 valuable English expressions and phrases that are used in everyday life situations by Native English speakers. Get your copy of 1001 English Expressions and Phrases to improve your English quickly and easily.

In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition: how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you'll go from knowing absolutely nothing to performing noticeably well. What do you want to learn?

Light your fire: Stop searching and stressing about your exam and oral interview. Let this audiobook be your preparation guide as you start a new career as a professional firefighter.

In a tech-dominated world, the most needed degrees are the most surprising: the liberal arts. Did you take the right classes in college? Will your major help you get the right job offers? For more than a decade, the national spotlight has focused on science and engineering as the only reliable choice for finding a successful postgrad career. Quietly, though, a different path to success has been taking shape. In You Can Do Anything, George Anders explains the remarkable power of a liberal arts education.

The Abundance Project is about having more than enough in every area of your life - more than enough money, time, love, creativity, happiness - regardless of the circumstances you’ve been through or are currently facing. This may sound like wishful thinking, but once you understand what you’re really made of, and what the source of real abundance is, you will increase your capacity and unleash your divine inheritance.

Listeners will learn a great deal about leadership and perhaps find inspiration to follow in the footsteps of those who have gone before them by listening about the incredible space and aviation adventures of the United Arab Emirates (UAE). Since the beginning of the aviation industry, the United Arab Emirates (UAE) has made it a priority to achieve the aim of modernization and national progress in the space sector.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Have you ever wished magic was real? Do you ever feel powerless, as though the world has it in for you, or that nothing ever goes your way? Have you wished there were a magic word you could utter that would change everything? If so, I have good news for you. Magic is real. This audiobook will teach you the technique of using magic words. It’s the most spectacularly effective method for creating change in just about any area you can think of.

In a quick, easy listen, you can take the main principles from Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs! John Doerr spells out the recipe for efficiency in corporations by using objectives and key results. A seasoned pro, Doerr traces on his history with OKRs and uses several examples from case studies by people who have implemented his system of utilizing OKRs.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

Dr. Jeffrey Gurian shares in his book Healing Your Heart, By Changing Your Mind - A Spiritual and Humorous Approach to Achieving Happiness how he has learned through his own personal experience and years of study to overcome all the above and more. Burdened with a severe stutter until he was in his 20's and beyond, seemingly unable to be helped by therapy, and combined with the confusion of A.D.D. and a bit of O.C.D. thrown in, he was faced with having to deal with that for the rest of his life.

Yes, it’s possible to build a business around your expertise, ideas, message, and personality. But first you need to realize - you are the brand. It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income? In You Are the Brand, Mike Kim shares his proven eight-step blueprint that has helped build the brands for some of today’s most influential thought leaders - as well as his own personal brand.

Learn thousands of English vocabulary words to help you get a band 7/8 on the IELTS speaking exam. Sound like a native speaker with these common expressions, phrases, idioms, collocations, and slang that are used in the USA and around the world. Most importantly, improve your IELTS score by mastering new vocabulary words. That’s where the IELTS Speaking Vocabulary Builder comes in. You’ll see the words and expressions used in a dialogue, find out what it means, and then get an opportunity to practice what you’ve learned in the 40 lessons.

Onward tackles the problem of educator stress, and provides a practical framework for taking the burnout out of teaching. Stress is part of the job, but when 70 percent of teachers quit within their first five years because the stress is making them physically and mentally ill, things have gone too far. Unsurprisingly, these effects are highest in difficult-to-fill positions such as math, science, and foreign languages, and in urban areas and secondary classrooms - places where we need our teachers to be especially motivated and engaged.

Do you dream of being a full-time artist? This friendly, practical guide shows you how to make your dream a reality, with expert advice on everything from writing a business plan to pricing your work and raising your profile as an artist. Learn how to start taking commissions and ensure your long-term success.

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.