Business Genius

When it was founded in 1993, Long-Term was hailed as the most impressive hedge fund in history. But after four years in which the firm dazzled Wall Street as a $100 billion moneymaking juggernaut, it suddenly suffered catastrophic losses that jeopardized not only the biggest banks on Wall Street but the stability of the financial system itself. The dramatic story of Long-Term's fall is now a chilling harbinger of the crisis that would strike all of Wall Street, from Lehman Brothers to AIG, a decade later.

Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue.

Stretch identifies key ways for people and organizations to work beyond their resources to achieve higher performance. Based on in-depth research in psychology and management, Scott Sonenshein shows how to accomplish goals, find professional and personal success, and live a richer life. Sonenshein reveals that while we rarely have all we think we need, we usually have more than we imagine.

Today, in sales, business, and life, you need every advantage you can get. In Sell More with Science, David Hoffeld, the world’s leading expert on applying science to selling, shares his revolutionary three-part system to experience surefire success at home, at work, and out in the world. Here, Hoffeld utilizes research studies from social psychology, neuroscience, and behavioral economics to reveal actionable insights you can use to grow your sales, achieve more, and stay ahead of the competition.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

The creative mode in your brain is like a butterfly. It's beautiful and erratic, hard to catch, and highly valued as a result. If you want to capture it, you need a net. Enter the executive mode, the task-oriented network in your brain that helps you tie your shoes, run a meeting, or pitch a client. To succeed, you need both modes to work together - your inner butterfly to be active and free, but your inner net to be ready to spring at the right time and create that "aha!" moment. But is there any way to trigger these insights, beyond dumb luck?

Author of The Kennedys at War and The Lion’s Pride, Edward J. Renehan, Jr. presents a fascinating biography of one of the most hated and most admired American entrepreneurs of all time. Here, he sheds light on Wall Street magnate Jay Gould and his frequently overshadowed creativity. Gould was the quintessential robber baron and the original modern businessman whose financial examples persist even today.

Alexander, Hannibal, Caesar: Each was a master of war. Each had to look beyond the battlefield to decide whom to fight and why; to know what victory was and when to end the war; to determine how to bring stability to the lands he conquered. Alexander, Hannibal, and Caesar had to be not only generals but statesmen. And yet each was a battlefield commander, a strategist, a leader of men - in short, a warrior.

Elon Musk is undeniably a business titan. He controls massive companies like Tesla and SpaceX, and has cemented himself in history forever - but how much do you really know about the man behind it all? Inside this detailed account of Elon Musk’s life and career, you’ll learn about his childhood and schooling in South Africa, his humble beginnings on the American continent, and his first endeavors into business.

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

The biggest threat facing modern business is the sheer complexity of an uncertain future. That, and the fact that everyone is busy. Too busy for progress. Workplace cultures have become cursed with efficiency. And so when it comes to developing strategy, we default to our defaults. We favor quick fixes, easy templates, and familiar approaches, developing 'robust plans' that do little to mitigate strategic risk or generate new value. The result? The future comes, and businesses die.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

Chocolate Covered Money is for anyone who eats chocolate, has shopped for chocolate as a gift, or has wondered what really goes on at the chocolate store "in a mall near you." Chocolate is a big business, and makes a lot of money. This book "pulls the curtain back" for a behind-the-scenes look at the people who own chocolate companies, how they make chocolate, and their celebrity friends.

Have you ever arrived on the scene of a house fire to find a frantic woman in the driveway? As a firefighter, you know instinctively what this means: there is a child inside. You immediately enter "the zone" because you know what to do. This is based on your training and experience. The feeling of being "in the zone", is referred to in the field of positive psychology as "the flow".

With more than 30 years’ experience in strategic procurement, the author uses this to help consider ideas and practices that have influenced business buying behavior globally. The purpose is to help realize an even more positive procurement experience that is capable of instrumental change not just for the individual, but for the business, communities, and hundreds of thousands of lives.

It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.

Versace. The very name conjures up images of outrageous glamour and bold sexuality, opulence and daring. All of course true, but only half the story. Versace is also the legacy of a great creative genius from a poor, backward part of southern Italy who transformed the fashion world through his intuitive understanding of both women and how a changing culture influenced the way they wanted to dress. House of Versace shows how Gianni Versace, with his flamboyant sister Donatella at his side, combined his virtuosic talent and extraordinary ambition to help create celebrity culture.

A one-of-its-kind guide that offers you rare and surprising insights into what makes you you. Featuring access to the innovative YouScience aptitude assessment, Your Hidden Genius reveals your innate talents, interests, and personality traits along with the infinite paths that can lead to your utmost happiness and career success.

This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.

From the first tickle of curiosity to an unexpected shift in how we perceive the world, there isn’t a person who hasn’t experienced wonder, and yet the why and how of this profoundly beneficial emotion is only just beginning to be scientifically examined. This inspiring book from thought leader Monica Parker explores the power of wonder to transform the way we learn, develop new ideas, drive social change, and ultimately become better humans.