Business Genius

Protagonizada pelo brasileiro Eduardo Saverin, estudante de economia, e pelo norte-americano Mark Zuckerberg, gênio da informática–amigos que sobreviviam num ambiente repleto de alunos brilhantes de famílias supertradicionais–este audiolivro mostra a trajetória da criação da rede social que se tornou uma das mais poderosas empresas do mundo e que revolucionou a maneira como milhões de pessoas se relacionam.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

Are you really motivated to achieve your dreams? The answer may surprise you. Research shows that as many as 80% of us over-estimate our level of motivation. No wonder so many dreams die unfulfilled, so many goals remain forever out of reach. Think about the important goals you could achieve if you were truly motivated. Don't you owe it to yourself to give them your best possible shot?

Greatness comes from acting on purpose, and there is a generation of South Africans solving problems for the future. Learn how Pratley beat Armstrong to the moon, how a former Eskom quantity surveyor capitalised on Britain’s obsession with meerkats to create the UK’s most visible price comparison website, how to take a Mediterranean-style food concept to the Mediterranean, and how a device designed to beat diamond smuggling made it from the set of a popular US hospital drama into emergency rooms and pathology labs across the US.

Amidst the deluge of advice for businesspeople, there lies an overlooked tool, a key to thriving in today's fast-paced, unpredictable environment: improvisation. In Getting to "Yes And" veteran improv performer, university professor, CEO, and consultant Bob Kulhan unpacks a form of mental agility with powers far beyond the entertainment value of comedy troupes.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses - or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions - the ones all companies must ask to survive.

After a lifetime of overachieving, aiming to be excellent at everything, and three failed tech startups in Silicon Valley, Kelly Trach was stirred by a simple question: What if I just did what I'm good at? Now a six-figure business coach, Kelly poses the same question to you: What if you just did what you're good at? Despite conventional wisdom, the gifts and experience you need are already innate. Having that "it factor" or "special ingredient" isn't as elusive as you may think.

Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed the course of computing. As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In Leading Apple with Steve Jobs, Jay details how Steve managed and motivated his people - and what every manager can learn from Jobs about motivating people to do the best work of their lives.

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It goes deep on a handful of them, narrowly divulging exactly how a few software developers and startup founders created breakthrough tech products like Gmail, Dropbox, Ring, Snapchat, Bitcoin, Groupon, and more. It highlights and unpacks the general hero-worship that the media and our own minds practice about tech founders and tech entrepreneurs.

Who are the greatest innovators in the world? You're probably thinking Steve Jobs, Thomas Edison, and Henry Ford - the usual suspects.

This book isn't about them. It's about people who are just as innovative, entrepreneurial, and visionary as the Jobses, Edisons, and Fords of the world, except they're not in Silicon Valley. They're in the street markets of Sao Paulo and Guangzhou, and the rubbish dumps of Lagos. They are pirates, slum dwellers, computer hackers, dissidents, and inner city gang members.

Our changing world demands creative thinkers and collaborative problem solvers, but too often, schools stifle growth and discovery in favor of getting through the curriculum or preparing for "the test." Learning opportunities and teaching methods must evolve to match the learner's needs....

Erik Wahl, a visual artist, speaker, and entrepreneur, helps us unite the yin and yang of creativity - the dynamic new ideas with the dogged effort. He shows why we won't get far if we rely on the spark without the grind or the grind without the spark. What the world really needs are the creators who can hold the two in balance. This audiobook offers surprising insights and practical advice about how to fan the sparks and make the grind more productive.

How do people come up with truly original ideas? The answer is to think outside the box - way outside. For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or “aliens,” as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

How "Aha!" really happens....When do you get your best ideas? You probably answer "At night" or "In the shower" or "Stuck in traffic". You get a flash of insight. Things come together in your mind. You connect the dots. You say to yourself, "Aha! I see what to do." Brain science now reveals how these flashes of insight happen. It's a special form of intuition. We call it strategic intuition, because it gives you an idea for action - a strategy. This new book by William Duggan is the first full treatment of strategic intuition.

What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their innovation investments? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this audiobook addresses the innovation priorities of companies that live in the real world of limits. They want fast, frugal, and high-impact innovations.

Why are some of us better than others at committing to a decision? How can we move from indecision and procrastination to smart choices? What are the forces that hold us back and how can we successfully overcome them? The Art of Decision Making explores, analyses and navigates the idea of volition: ''the power to use one's own will in order to make decisions.' By drawing on diverse sources, Joseph Bikart has created a precise map of the intricate paths we take when we move from will to action.

Leadership begins from within. It is defined by a mindset, rather than a title or role. Leadership that stems from deep self-knowledge is magnetic, dynamic, and authentic. The challenge is knowing how to access the genius within each of us and find peace through self-knowledge, so that we can embody true leadership. When we accomplish this, leading feels easy and natural. Others follow and engage because the genuine connection that humans crave happens when we achieve alignment within ourselves.

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.

In a book that Doris Kearns Goodwin has called "brilliantly crafted to draw leadership lessons from history", Philip Barlag uses dramatic and colorful incidents from Caesar's career to illustrate what modern leaders can learn from him. Central to Barlag's argument is the distinction between power and force. When leading his own organization, Caesar never used brute force to motivate his followers.

You deserve getting what you want only if you know how to ask for it rightly. Master the art of dealing with people effectively, learn how to get what you want every time without giving in, and create a life of abundance and joy. Negotiation is not something that is only for selected few or endowed on some gifted people. Anyone can learn and master this crucial skill to get what they want in life personally or professionally. The Art of Negotiation is written to help listeners understand and master the most common strategies used by successful negotiators.