Business Help

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Do you want to be more likable but don’t know how to? Do you want to say the right things at the right time but are not sure where to start? Do you want to know the link between emotional intelligence and top-level high-paying executive positions and how you can advance your career using that knowledge? Do you want to want to keep things feeling good in any social setting and grow those important personal relationships? If you have answered "Yes" to any of the above, then Emotional Intelligence and How to Achieve Mastery has just the right proven knowledge for you!

Conventional wisdom does not take into account the negativity that we feel. All it says is that we should focus more on working hard, getting that promotion, starting a family, and doing everything else to bring more positivity into our lives rather than dealing with the problem itself. But conventional wisdom has things backward. You see, it is not our success that fuels our positivity but positivity that fuels our success. In similar ways, it is positivity that makes us achieve more by changing our lifestyle, habits, and viewpoints.

Experiencing conflict in relationships is an unavoidable fact of life. When our relationships are messed up, our lives feel messed up. Likewise, our hearts and minds hurt—the two are intricately linked. Drawing on over 25 years of clinical experience with individuals, couples, and families, psychotherapist Anita Astley will walk you through practical steps to unf*ck yourself from the inside out in order to establish healthy relationships.

The modern woman has thrown off many of the old stereotypes that held back previous generations. Work and careers, together with the financial freedom and independence they bring, play a far more prominent role now than ever before. But the desire to also fulfill themselves as a mother can often mean a complicated juggling act. This book was written specifically for women who possess a desire to receive joy and pleasure from the realization of their desires, but who are perhaps unsure about the path to take.

Learn the top 10 tactics all new freelancers and consultants must do so that you can survive, thrive, and make bank...even if you've never done it before. I've created these tactics so you can easily follow them to attain the lifestyle you've been dreaming of which means you'll no dread Monday mornings because you'll have your autonomy. You'll learn how to follow the simple steps in this guide so you can experience great success in freelancing (and consulting) even if you've never done it before.

As an aspiring entrepreneur, you have fallen into a trap that many others like you fall into—the trap of over-analysis paralysis. And even though your high level of planning is crucial for startup success, it has made taking action overwhelming. While there may be many things keeping you stuck in the planning stage, a significant barrier that could stand in your way is fear. Fear of what? The fear of failure, experiencing financial difficulties or having to rebuild your professional network.

You’ll find a huge amount of relevant knowledge which is essential to understand at the beginning of your career. Quite literally, stuff Dr. Nicol wishes someone had told him on day one. It would have saved a lot of time, stress, and errors if they had. This audiobook distills two decades of experience from the frontline of veterinary medicine into an astonishingly valuable listen, providing you with the opportunity to rapidly accelerate your career and avoid the pitfalls that lie in wait for many unaware new graduates.

Stress is the biggest single cause of illness in the United States, affecting two in every 10 employees, from the overwhelmed new recruits to the busiest company executives. It is a major cause of company losses in the country amounting to $1.9 billion a year due to absenteeism; yet, most people still fail to manage stress completely in their workplaces resulting to lower productivity, lots of delays, and unfocused performance.

Conflict is everywhere—in our homes, at work, on our social media feeds. But conflict isn't inherently bad. in fact, it's a normal and healthy part of human relationships, but many of us aren't good at managing conflict in our everyday lives. In The Secret to Getting Along (And Why it's Easier Than You Think!), attorney Gabrielle Hartley brings more than two decades of divorce mediation experience to helping you learn how to resolve conflict in ways that strengthen your relationships, reflect your values, and lead to positive outcomes for everyone involved.

Quick: what's the one skill you absolutely need in order to succeed in your career and your personal relationships? Answer: verbal fluency. Expert socializer Susan RoAne, best selling author of How to Work a Room, shows how easy it is to gain the verbal edge. This easy-to-understand and enthusiastic guide, peppered with hot tips and practical suggestions from scores of business leaders, will turn you into a ConverSensation before you know it!

Working to Restore examines revolutionary approaches in nine areas: agriculture, waste, supply chain, inclusivity for the collective good, women in the workforce, travel, health, energy, and finance. The companies profiled are solving global issues: promoting responsible production and consumption, creating equitable opportunities for all, encouraging climate action, and more. Chhabra highlights how their work moves beyond the greenwashed idea of “sustainability” into a new era of regeneration and restoration.

This book tells a fictional yet realistic story of Bob and Sally, a couple whose experiences serve as a common and cautionary tale for many business owners and everyday people. Through their journey, the book explores crucial aspects of financial planning, focusing on the importance of tax and estate planning.

Boxer to Businessman tells the real-life story of a former professional boxer who turned his life upside down to find success. This inspiring story combines the teachings of dedication, determination, and discipline so that if you ever hit a bump in the business, it can be the light at the end of the tunnel.

This book serves as a guided introduction to the richly diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu, and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Ghandi, and W. E. B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns are also found.

Whether on the job or at home, we've all yearned for a way to simplify our lives and become more organized. In A Simpler Way, authors Margaret J. Wheatley and Myron Kellner-Rogers use the latest scientific research to develop new structures to help us become more cooperative, creative, and free. By simplifying our individual worlds, Wheatley and Kellner-Rogers explain that we will inevitably increase our self-assurance, resulting in a continuous cycle of creativity, accomplishment, and learning.

Gamer and commentator Jamie Madigan's fresh and pertinent new book shows how business leaders can promote a culture of productivity and innovation using gaming techniques and psychology. Just as games teach players to navigate a virtual "world", bosses teach employees to navigate the workplace by solving problems, cooperating with colleagues, and setting long-term goals. The application of video games has the potential to eliminate dreary offices in favor of more stimulating - and ultimately, more profitable - work environments. Look no further to level up your team!

In The Employee Advantage, behavioral economist Stephan Meier explains why organizations must value their employees as much as—if not more than—their customers: those that pivot toward an employee-centric model will be more profitable, innovative, and appealing to top talent.

Jake Stark. Hit songwriter for Nashville music publisher MegaMusic. Until he's not. When MegaMusic decides to not renew his contract over a lack of hit songs, Jake is at a loss. His creative energy is down, and the bills are piling up. Enter Sir Daniel Smith-Daniels, the young, enigmatic owner of the hottest music publisher in Nashville, The Row. During a compelling initial meeting, Sir Daniel introduces Jake to his unique approach to work and life, The Method.

What is the one skill that the world's most successful leaders, athletes, and businesspeople have in common? And, more importantly, how can you harness this skill to achieve greater success, fulfillment, and well-being in your business and personal lives? New research reveals that resilience - more than IQ - is a key factor in determining your success and well-being at work as well as in your relationships. In fact studies show that people with higher levels of resilience have higher productivity, better health, greater morale, higher job satisfaction, and lower stress.