Business History

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in? Your answers lie in automation layering. Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This book dives into three key areas of search marketing to illustrate how automation layering can take your campaigns to the next level of profitability.

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

An entertaining, fact-filled defense of the nearly universal tendency to procrastinate, drawing on the stories of history's greatest delayers, and on the work of psychologists, philosophers, and behavioral economists to explain why we put off what we're supposed to be doing and why we shouldn't feel so bad about it.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, it was struggling. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

For the truly well-rounded "intellectual," nothing fascinates so much as the subversive, the contrarian, the suppressed, and the bizarre. Richard Zacks has unloosed his admittedly strange mind and astonishing research abilities upon the entire spectrum of human knowledge, ferreting out endlessly fascinating facts, and stories guaranteed to make you laugh, gasp in wonder, and occasionally shudder at the depths of human depravity. The result of his labors is this quasi-encyclopedia that provides alternative takes on art, business, crime, science, medicine, sex (lots of that), and many other facets of human experience.

In this provocative audiobook, Gill Whitty-Collins looks beyond the facts and figures on gender bias and uncovers the invisible discrimination that continues to sabotage us in the workplace and limits our shared success. Addressing both men and women and pulling no punches, she sets out the psychology of gender diversity from the perspective of real personal experience and shares her powerful insights on how to tackle the gender equality issue.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.

What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail.

An accurate picture of the LGBTQ rights movement's achievements is incomplete without this surprising history of how corporate America joined the cause. At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.

For the past 50 years, the business world has been dominated by the Milton Friedman financial capitalism economic model, which preaches that it is the "sole social responsibility of business to maximize profit for distribution to shareholders". This one-dimensional focus represents a grossly incomplete view of reality - there are many other factors businesses need to pay attention to if they are to thrive and endure.

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

Today's most acclaimed film directors reveal intimate behind-the-scenes details of their most influential work and their unique approaches to their art. In the companion to the Silver Plaque-winning Starz/Encore documentary series, this book offers interviews with 13 top filmmakers. Contains each director's filmography, complete listings of major awards, and cast credits for all films discussed.

From Wall Street to the West Coast, from blue-collar billionaires to blue-blood fortunes, from the Google guys to hedge fund honchos, All the Money in the World gives us the lowdown on, among other things: the all-time richest Americans, who made and lost the most money in the past 25 years, the fields and industries that have produced the greatest wealth, the biggest risk takers, the most competitive players, the most wasteful family feuds, the trophy wives.

Few things affect the day-to-day lives of everyone more than the economy. Economics is a subject everyone should know at least a little about. How your country’s economy is doing directly affects you, even though you may not be able to see it. Understanding the basic terms and definitions, so when the financial news comes on you won’t have to skip it because you don’t understand it. In this practical glossary, you'll learn about economics, including some of its foundational topics and concepts.

Have economists neglected trust? The economy is fundamentally a network of relationships built on mutual expectations. More than that, trust is the glue that holds civilization together. Every time we interact with another person - to make a purchase, work on a project, or share a living space - we rely on trust. Institutions and relationships function because people place confidence in them. Benjamin Ho reveals the surprising importance of trust to how we understand our day-to-day economic lives.

When Elizabeth ascended the throne in 1558, England was the laughing stock of Europe. Economic, political, and religious calamities were numerous, and Elizabeth endured constant criticism. But by the end of her 45-year reign, England was one of the world's mightiest nations. Axelrod uses the legendary Queen's life as a model for modern leadership, and a powerful example of how one person can make an extraordinary difference. Elizabeth I CEO is an indispensable guide for today's business managers and leaders. It is also an inspiring listen for those taking their first steps up the corporate ladder, or those who simply love history. Nelson Runger's narration gives a renewed energy to Elizabeth's lessons, which are as relevant today as they were four centuries ago.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

Myers was an American journalist and historian who published a series of highly critical and influential studies on the social costs of wealth accumulation.

What happens to the women who choose to work in a country struggling to reconcile a traditional culture with the demands of globalization? In this sharply drawn portrait of Egyptian society—deepened by two years of immersive reporting—Leslie T. Chang follows three women as they persevere in a country that throws up obstacles to their progress at every step, from dramatic swings in economic policy to conservative marriage expectations and a failing education system.

Resultado de mais de três anos de apuração, O Negócio do Jair: A história proibida do clã Bolsonaro desvenda o passado secreto da família que hoje comanda o Brasil. A jornalista Juliana Dal Piva parte do escândalo das rachadinhas exposto pelo caso Queiroz, a partir de dezembro de 2018, para contar uma história que remonta à entrada de Jair Bolsonaro na política na década de 1990.