Business History

When They Go Low, We Go High explores the most notable speeches in history, analyzing the rhetorical tricks to uncover how the right speech at the right time can profoundly shape the world. Traveling across continents and centuries, political speechwriter Philip Collins reveals what Thomas Jefferson owes to Cicero and Pericles, who really gave the Gettysburg Address, and what Elizabeth I shares with Winston Churchill.

When businesses try to "do AI", they place an abstract solution before problems and customers without fully considering whether it is wise, whether the hype is true, or how AI will impact their organization in the long term. Often absent is sound reasoning for why they should go down this path in the first place. Doing AI explores AI for what it actually is - and what it is not - and the problems it can truly solve.

In her acclaimed AOL.com, Kara Swisher chronicled the unlikely ascent of a group of underdog entrepreneurs and their influence on American net culture. This book picks up where the previous one left off, investigating AOL's merger with Time Warner and its aftermath. Journalists Swisher and Dickey have an ear for the comic and an appreciation for the larger-than-life personalities that propel the drama. After the merger, a troubled journey lies ahead both for AOL Time Warner and for its competitors.

Exploring key episodes in that nation's long political, military, and cultural history, Clissold outlines five Chinese Rules, which anyone can deploy in on-the-ground situations with modern Chinese counterparts. These Chinese rules will enable foreigners not only to cooperate with China but also to compete with it on its own terms.

The unprecedented access to other humans that technology provides has ironically freed us from engaging with them. According to social psychologist Adam Waytz, our increasingly human-free lives come with a serious cost that we’ve already begun to pay: the loss of our humanity. Humans have superpowers. More than any other psychological stimulus, our presence can make experiences feel significant, inspire moral behavior, and encourage action. The Power of Human shows us how to rehumanize and harness these unique abilities to improve our lives, beginning with our jobs.

In this disquieting cyber thriller, Joseph Menn takes readers into the murky hacker underground, traveling the globe from San Francisco to Costa Rica and London to Russia. His guides are California surfer and computer whiz Barrett Lyon and a fearless British high-tech agent. Through these heroes, Menn shows the evolution of cyber-crime from small-time thieving to sophisticated, organized gangs, who began by attacking corporate websites but increasingly steal financial data from consumers.

In The Warrior Code, entrepreneur, philanthropist, reality star, and retired gunnery sergeant Tee Marie Hanible serves up 11 principles to awaken your inner badass and thrive in the face of adversity. With insightful honesty and wisdom and set against the backdrop of Tee’s life, The Warrior Code will help you understand that things can beat us back from realizing our true potential...but the key is finding the way to realize one’s own innate strength.

Professional athletes, surgeons, first responders - all perform remarkable feats in the face of intense stress. Why do they thrive under pressure while others succumb? What separates the two is attitude. Resilient people meet adversity head on and bounce back from setbacks. They seem to naturally exude an inner strength - but studies show that resilience is something that anyone can build.

Circle of Greed is the epic story of the rise and fall of Bill Lerach, once the leading class action lawyer in America and now a convicted felon. For more than two decades, Lerach threatened, shook down and sued top Fortune 500 companies, including Disney, Apple, Time Warner, and—most famously—Enron. Now, the man who brought corporate moguls to their knees has fallen prey to the same corrupt impulses of his enemies, and is paying the price by serving time in federal prison.

With their distinctive greeting at the homes across the country, sales ladies brought door-to-door sales of makeup, perfume, and other products to American women beginning in 1886. Working for the company enabled women to earn money on the side and even become financially independent in a respectable profession. Ding Dong! Avon Calling! is the story of women and entrepreneurship, and of an innovative corporation largely managed by men that empowered women to exploit networks of other women and their community for profit.

J. G. Boswell was the biggest farmer in America. He built a secret empire while thumbing his nose at nature, politicians, labor unions, and every journalist who ever tried to lift the veil on the ultimate "factory in the fields". The King of California is the previously untold account of how a Georgia slave-owning family migrated to California in the early 1920s, drained one of America 's biggest lakes in an act of incredible hubris and carved out the richest cotton empire in the world.

In Life Finds a Way, biologist Andreas Wagner reveals the deep symmetry between innovation in biological evolution and human cultural creativity. Rarely is either a linear climb to perfection - instead, "progress" is typically marked by a sequence of peaks, plateaus, and pitfalls. For instance, in Picasso's 40-some iterations of Guernica, we see the same combination of small steps, incessant reshuffling, and large, almost reckless, leaps that characterize the way evolution transformed a dinosaur's grasping claw into a condor's soaring wing.

Comprehensive in its scope and depth, Entrepreneurs Who Changed History profiles leaders of industry across the world and throughout the ages - from the enterprising bankers of the medieval world and the merchants of empire, to the titans of industry and the geniuses of Silicon Valley. The towering personalities behind some of history's most recognizable brands and companies - their ruthlessness, tenacity, creativity, and sheer grit - are all brought to vivid life.

In 1946, Master Sergeant Donald Nichols was repairing jeeps on the sleepy island of Guam when he caught the eye of recruiters from the army's Counter Intelligence Corps. After just three months' training, he was sent to Korea, then a backwater beneath the radar of MacArthur's Pacific Command. Though he lacked the pedigree of most US spies - Nichols was a seventh-grade dropout - he quickly metamorphosed from army mechanic to black ops phenomenon.

Early in the 20th century, the Wobblies, or Industrial Workers of the World (IWW), fought for the rights of workers-common laborers, migrants, immigrants, black workers-unprotected by the craft unions. In the face of beatings, kidnappings, and lynchings by vigilantes, company detectives, and hired guns, the Wobblies organized in mining and lumber camps, the wheat fields, on docksides and in textile factories.

We all desire success - but we don't all understand what success actually is. Success isn't a place you arrive at after working hard. That's a goal. Success is found in the character you maintain while you pursue your goals. It's about who we are and how we project our persona at work, at home, at school, and everywhere else. And all it takes to find success and fulfillment are simple shifts in the way we think. Perfect for leaders, influencers, businesspeople, coaches, teachers, and professionals of all industries, Shift Your Thinking for Success is a game-changer.

With the exception of sleep, humans spend more of their lifetimes on work than any other activity. It is central to our economy, our society, and the family. It underpins our finances and our sense of meaning in life. Given the overriding importance of work, we need to recognize a profound transformation in the nature of work that is significantly altering lives: the incoming tidal wave of shadow work. Shadow work includes all the unpaid tasks we do on behalf of businesses and organizations.

This book brings together leading organization scholars and business historians to examine the opportunities and challenges of incorporating historical research into the study of firms and markets. It examines the reasons for the growing interest in historically grounded research in management departments and business schools, and considers both the intellectual and practical questions the endeavor faces.

From Wall Street to the West Coast, from blue-collar billionaires to blue-blood fortunes, from the Google guys to hedge fund honchos, All the Money in the World gives us the lowdown on, among other things: the all-time richest Americans, who made and lost the most money in the past 25 years, the fields and industries that have produced the greatest wealth, the biggest risk takers, the most competitive players, the most wasteful family feuds, the trophy wives.

전시회에 가는 것을 좋아하는 사람들은 많지만, 미술 작품을 구매해 재테크를 하는 사람은 드물다. 보통 미술 투자는 부자들의 전유물이라는 고정관념이 있기 때문이다. 『나는 샤넬백 대신 그림을 산다』를 출간한 저자 윤보형은 미술 투자인 '아트테크'야말로 주식과 부동산보다 보통의 사람들에게 적합한 재테크라고 말한다.