Business Innovation

Marketers are quick to jump to the "what?" and "where?" of social media marketing, but they are often late on answering "why?" Why is social media a necessity to your marketing? Why should your consumers care that you are on social media? Why are you investing your budget and time? This book explores the principles and strategies that answer why you are on social media. It lays out the framework to help you build a process around those strategies and your social presence.

Inclusion is more than a moral obligation; it's a competitive advantage. Inclusive leadership expert Melissa Majors is an innovator and optimizer of inclusion, leadership, and education strategies. In The 7 Simple Habits of Inclusive Leaders, she reveals how great leaders enjoy superior team performance and drive much higher profitability by incorporating inclusive practices. Through storytelling, research, and personal experiences, she offers a common-sense yet compelling and actionable approach to inclusion.

Traditional leadership frameworks emphasize control over making connections, but that underestimates the value of collaboration. By sharing the lessons of facilitative leadership, Invisible Leader gives you a new framework for tapping into your team’s potential. This book will show you how to approach, prepare, and guide team meetings to their best outcomes as well as how to use reflection to improve every stage of your work.

The Five Letter F Word™ brings culture center stage in creating a strategy to allow you to innovate. You gain insight into several key areas that often lead to busy teams not delivering the expected growth. With these insights are tools to define a meaningful strategy, how to prioritize, and how to get things done.

From the beaches of Rio to the boardrooms of Madison Avenue, Shake the Cart is a delightful discourse on the art of creative disruption and millennial-driven innovation. Championing a brave new millennial-based outlook on life and business, Shake the Cart introduces three bold new ideas: the disruption mindset, the new adoption curve (the shaky-cart curve), and the way of the cart. With sportive case studies from Washington, DC to Wall Street, Shake the Cart envisions a diverse and inclusive world and workplace.

Master the skills to address your biggest communication challenges at work. This audiobook provides tools and approaches you and your team can immediately apply to get the results you desire.

Johannes Gutenberg was our first geek, the original technology entrepreneur, who had to grapple with all the challenges a Silicon Valley startup faces today. Jeff Jarvis tells Gutenberg's story from an entrepreneurial perspective, examining how he overcame technology hurdles, how he operated with the secrecy of a Steve Jobs, but then shifted to openness, how he raised capital and mitigated risk, and how, in the end, his cash flow and equity structure did him in.

En estos días, es fácil centrarse en lo negativo. La propagación del COVID-19 está teniendo un efecto devastador en las economías de los países y la salud de sus ciudadanos. El aspecto novedoso de esta pandemia involucra varias incógnitas y es probable que tenga un impacto persistente durante los próximos años. Sin embargo, a pesar del clima actual, me consuela un poco que la historia de las pandemias y crisis pasadas sugiera un eventual plan de recuperación para el mundo.

El sector del turismo no solo ha experimentado un ritmo de crecimiento acelerado durante la última década, sino que además es uno de los que mayor capacidad de resiliencia viene mostrando ante las distintas disrupciones y crisis que ha afrontado. El emprendimiento y la transformación digital son una vez más dos aliados clave ante los retos que hoy presenta la crisis del coronavirus, unos retos que, sin embargo, no son distintos a los que ya tenía el sector anteriormente, pero que se han visto exponencialmente acelerados.