Business Insights

How do Amazon, Apple, Google, Nike, Southwest Airlines, Starbucks, and The Walt Disney Company grow better and faster than others in the same industry? In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing.

For more than a decade, Jason T. Smith led the Back In Motion Health Group with a traditional organisational structure. For a while, it worked well. But then something changed. Jason set a new goal that couldn’t be achieved through the status quo. In this audiobook Jason shares how just two years later, after challenging their internal culture and work flow, they found the sweet spot between authentic collaboration and the holy grail of peer accountability. The result: an explosion of new business growth and the freedom for each team member to excel at what they love.

Everything in nature evolves by trial and error. We cannot avoid this fundamental method of natural evolution, but our human advantage is that we can think about and learn from the errors before trying again. Trial, Error, and Success helps boost that advantage with 10 insights into realistic knowledge, thinking, and emotional intelligence. The authors use real-life examples to show how successful thinking avoids overgeneralization traps - the key trick is to focus on the differences between a new circumstance and existing knowledge.

Prosperity is something we aspire to achieve. However, it often seems just out of reach. Perhaps you've tried so many ways to improve your life and even had halting limited success, which has made you feel even more frustrated. The deep, lasting prosperity we desire eludes us because we have let others define it for us, because we've searched for it in the wrong places, and because we haven't had the tools to attain it. This inspiring, practical book provides the framework that you can use to define prosperity on your own terms.

Mentorographer Molly Lavik has helped hundreds of entrepreneurs find their true potential and authentic purpose by providing guidance as they transformed their visions into reality. Now, she has taken her own vision to the next level, curating the lessons and insights of 101+ superachievers in this collection of life stories that you, too, can use - no matter what your goal or past experience may be - to pave your own path to success, happiness, and self-fulfillment. She calls the concept Going Supernova.

In Secrets of Fail: Stories, Insights, and Lessons from the Hidden Failures of Entrepreneurs, Matt delves into the uncharted terrains of entrepreneurship—not just the glitz of IPOs, funding rounds, and high-valued startups, but the gritty reality that precedes these celebrated moments. The book showcases a series of intimate interviews with entrepreneurs and CEOs whose collective business revenues exceed $10 billion and who courageously recount their paths full of pitfalls, detours, and heartbreaking disappointments.

In diesem Buch formuliere ich Gedanken, die vielleicht nicht immer politisch korrekt sind - und bestimmt ecke ich mit der einen oder anderen Person an. Aber so bin ich nun mal. Ich hoffe sehr, dass dieses Buch nicht nur Zuspruch erntet, sondern, dass es auch Widerspruch erzeugt. Weil: Widerspruch ist gut! Die Ozeane und Berge sind durch Reibung entstanden. Diamanten entstehen unter Druck, Trauben werden gepresst! Da gibt es keine Harmonie! Und diese Gedanken zu teilen, ist mir Lust und Aufgabe zugleich. Take it or leave it! Ulvi AYDIN.

As the oil industry navigates an era of relentless automation and technological advancement, 'Crude Communication' emerges as a steadfast ally. Refining one's soft skills—the crucial interpersonal abilities such as effective communication, understanding, and cooperation, that breeds a supportive and productive work environment—has evolved into an indispensable cornerstone for oilfield workers.

This book provides young leaders or future high-potentials the guidance needed for how to deal with the challenges of leading teams in modern organizations. Understanding the power of strengths-based leadership using clear two-way communication and, in particular, identifying with one’s own leadership philosophy are central themes in this book. It highlights the typical mistakes made by first-time leaders and offers theoretical and practical advice to deal with the difficulties of management.

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Are you curious about AI but overwhelmed by tech jargon? Are you wondering how AI could revolutionize your daily life or business but unsure where to start? Are you intimidated by the rapid advancements in AI technology? You're in the right place. This guide is crafted for anyone eager to dive into AI, from complete novices to those with a tech background. It provides a clear, jargon-free introduction to Generative AI.

Do you want to make the most of your life? Zig Ziglar, one of today’s most respected motivational speakers and authors, sincerely hopes and believes that you do. In this audio book, you will find a selection of Zig’s favorite Scriptures, an insightful message, thoughtful questions to lead you to a deeper application of the message, and an inspirational quote to motivate you each day of the year.

How, in challenging times, can corporate leaders protect profits and keep their plans for growth on track, while protecting the synergy between business and people-valuing goals? Corporate leaders need an edge - not just to survive, but to triumph over issues and come out on top, especially when staff resilience and engagement are being tested. In recent years psychology has spectacularly transformed our ability to improve business and personal resilience, individual performance, and corporate results.

Success in business demands the effective management of people. James C. Morgan, who for nearly three decades led the high-tech powerhouse Applied Materials to both financial success and to the designation as one of America's most admired companies and best places to work, provides a simple, straightforward set of principles and tips that he says can help anyone be a better manager. Rich in stories and practical examples, it's a must-listen for those seeking a timeless and proven management manual.

Attract interest, then nail the sale. With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order. This pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice....

And over 950 more insightful quotes about life, society, human nature, and the art of living one's life to the fullest. These quotes will be useful, insightful, entertaining and a joy to share with others. Get this audiobook now to inspire yourself to live your best life!

Get noticed, grow your brand and gain market share. It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.

The Five Insights of Enduring Leaders hits at the heart of leadership challenges in the new world. It is a must-listen for every corporate leader and all who aspire to be. More than a book, The Five Insights is a life-changing experience, a "how to", that includes inspiring personal examples and compelling best practices from the top leaders in business today. Straightforward and clear-cut, The Five Insights is a practical guide to developing the essential character traits or insights necessary to become a great, enduring leader.

¿Qué tal si usted pudiera conocerse a sí mismo un poquito mejor, y con esa pequeña mejora obtuviera una gran ganancia... no sólo en su profesión, sino en su vida? ¿está dispuesto a intentarlo?

La investigación muestra que la conciencia de uno mismo —saber quiénes somos y cómo nos ven los demás— es el fundamento para un alto rendimiento, unas decisiones inteligentes, y unas relaciones personales duraderas. Solo existe un problema: la mayoría de las personas no se ven a sí mismas con tanta claridad como podrían hacerlo.

In this book I share, from my heart, my most inspiring and emotional experiences - good and bad, successful and unsuccessful. At the end of each story, I share the insights and lessons I have learned from each experience. As a father, I decided to write this book for my sons. It is to act as a "life manual" to give them guidance long after I am gone and to pass these lessons on the future generations.