Business Insights

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

Are you ready to hit the open road and turn your passion for driving into a successful career? Whether you're a seasoned driver or just starting out, Steer Your Career offers the insider knowledge and practical advice you need to thrive in the trucking industry. With over 30 years behind the wheel, I’ve seen it all from the toughest routes to the smartest safety practices and the most lucrative opportunities in the business.

We are in the midst of a leadership crisis that is derailing business success, and it's time to get rigorous about talent. This book will show you how, with an effective and consistent framework to help galvanize decision-makers around leadership potential.

Countless tools and frameworks claim to make decisions objective and bias-free. But in reality, the defining decisions that leaders face are complex ones with subjective information sources and conflicting courses of action. That's why the toughest choices are left to the leaders, and that's why formulas won't answer them. In Difficult Decisions: How Leaders Make the Right Call with Insight, Integrity, and Empathy, leadership expert Eric Pliner delivers a set of practical tools for listeners to make sense of these complex, subjective decisions quickly and with integrity.

Remarkable is a rare book that exclusively focuses on providing a comprehensive understanding of unique, pragmatic, and infallible insights that can be put to use on day one to advance your career. More important, Remarkable teaches the art of insightfulness - how to apply higher levels of creative and analytical thinking, using specific methodologies and techniques that result in superior analyses and decision making, a highly cherished skill in the business world.

A master storyteller, the author does this in 24 easily digestible chapters, starting with "character," the basic building block for all great leaders. From there, he addresses the importance of trust, four different methods of mentoring, delivering under pressure, setting organizational expectations, breaking down cultural barriers, effective communications, leaving a legacy, risk management, and many more topics that have everyday application for all of us.

This book serves as a guided introduction to the richly diverse perspectives on leadership throughout the ages and throughout the world. Each of the selections, introduced by the editor, presents enlightening thoughts on a different aspect of leadership. Writings by Plato, Aristotle, Lao-tzu, and others demonstrate that the challenges of leadership are as old as civilization. Machiavelli, Ghandi, and W. E. B. Du Bois provide a wide range of insights into the eternal practice and problems of leadership. Modern masters of leadership such as James MacGregor Burns are also found.

Change management is a myth. What worked for leaders in the past can't guide us into the future, and adapting at today's rapid pace of change can't be achieved with traditional business methods. Just "going faster" is no longer enough. What if you had the secret to unleashing greater potential, productivity, and profits that flow with change instead of chasing it?

The purpose of this book is to give you a real insight into how to use Google Places to gain more exposure for own or your clients business. The information has been presented in a step-by-step process so even if you're completely new to online marketing you can easily follow along. Hopefully you're now seeing how powerful this information is? What's more you can guarantee most of your competition never heard of Google Places and what it can do to help grow their businesses.

It's not easy to establish a digital presence that grabs and holds consumers, but in The Digital Experience Company, Alfonso de la Nuez calls on his well-established expertise to show you how to go about it. The key is early, regular, focused user experience research, which enables you to actually know your users' needs and wants and learn how to satisfy them.

In Leading on the Edge, successful business speaker and consultant Rachael Robertson shares the lessons she learned as leader of a year-long expedition to the wilds of Antarctica.

You've battled through all the changes in the automotive industry. You've done the right things at the right times. You've seen the good times come and go, but you know that the right ideas at the right times make all the difference. You're ready for what's next. Let's get there faster than the competition, you say! Just up ahead there are signposts for more change. How will you handle digital retailing and all that it means to you?

With 700 life-changing affirmations, written for Humanity, this book will help you manifest the changes you want to see in your life. So if you're battling with a lack of self-confidence, or you're striving to become financially free, these daily affirmations will help get you there.

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today’s selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new complexities.

¿Qué tal si usted pudiera conocerse a sí mismo un poquito mejor, y con esa pequeña mejora obtuviera una gran ganancia... no sólo en su profesión, sino en su vida? ¿está dispuesto a intentarlo?

La investigación muestra que la conciencia de uno mismo —saber quiénes somos y cómo nos ven los demás— es el fundamento para un alto rendimiento, unas decisiones inteligentes, y unas relaciones personales duraderas. Solo existe un problema: la mayoría de las personas no se ven a sí mismas con tanta claridad como podrían hacerlo.

How do we fill the world with contemporary sages and kick-ass saints, who are as adept at surrendering themselves to authenticity as they are at innovating initiatives of breathtaking power? Igniting Your Soul at Work provides some insightful answers to that question. This isn't your ordinary type of leadership book, manual, or mandate. Robert leads us in another direction, where we can expand our worldview to allow greater understanding, wisdom, and effectiveness to reveal itself.

There are plenty of how-to marketing guides out there, but this one focuses on tried-and-true methods that are essential for every business. No, it won’t walk you through how to set up a social media page, but it will offer you the advice you can implement today to see results like more customers and better performance in your marketing.

User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins and that real, three-dimensional people can't be reduced to data points on a graph.

The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our "digital breadcrumbs" - from job postings, to online news, social media, online ad spends, and more.

Whether you’re a CEO, entrepreneur, businessperson, athlete, teacher, spouse, stay-at-home parent, community leader, or even if you’re still figuring out who you want to be, you’ll walk away from this audiobook feeling confident and empowered, ready to hack your life.