Business Intelligence

Scientific research conducted by many American and European universities proves that "common" intelligence responses account for only less than 20 percent of our life achievements and successes, while the other more than 80 percent depends on emotional intelligence. To put it roughly: Either you are emotionally intelligent or you're doomed to mediocrity at best. As opposed to the popular image, emotionally intelligent people are not the ones who react impulsively and spontaneously or who act lively and fiery in all types of social environments.

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

A well-paid executive feels trapped in her very respected but unsatisfying job. A startup founder has paying customers, but knows that unless he "fires" them and pivots the business, his startup won't make it. A senior government planner is tasked with undoing the nation's reliance on outdated infrastructure. These are all examples of individuals stuck in a Local Maximum; we've reached a peak, but not the one that fulfills the highest potential. In order to move up in our pursuits, we must first move back down.

Do you want to overcome stress? Do you want to learn to assert yourself? Do you want to be understood? Do you want to understand other people? These are just some of the concerns that developing your emotional intelligence will address. Having a high intelligence quotient may not be enough to achieve success. Psychologists say that emotional intelligence affects performance. It has a huge impact on your professional success.

Research by Daniel Goleman, a psychologist and coauthor of Primal Leadership, has shown that emotional intelligence is a more powerful determinant of good leadership than technical competence, IQ, or vision. Influencing those around us and supporting our own well-being requires us to be self-aware, know when and how to regulate our emotional reactions, and understand the emotional responses of those around us. No wonder emotional intelligence has become one of the crucial criteria in hiring and promotion.

Cultivating a positive outlook can help you and your team embrace strengths, see opportunities instead of problems, and even feel more engaged in routine tasks. This book provides insights on how to create an environment where everyone can flourish and grow. You'll learn about the effects of emotional contagion; how gratitude, feedback, and perspective matter; and how to establish an optimistic and innovative team culture.

Experience a paradigm shift from perceiving AI as a complicated, distant concept to embracing it as a game-changing tool for your business. Your journey to innovation, growth, and market domination with AI starts here!

The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He'll help you build, procure, and deploy AI in a way that's not only ethical but also safe in terms of your organization's reputation, regulatory compliance, and legal standing—and do it at scale. And don't worry—the book's purpose is to get work done, not to ponder deep and existential questions about ethics and technology.

Définie comme une qualité unique et indispensable, la « résilience » appartient aujourd’hui à notre quotidien et à notre vocabulaire. Mais que signifie vraiment cette notion et comment la mettre à profit dans notre travail ? Ce livre audio vous en donne la réponse en analysant les pratiques et les réflexes de personnes qui, après des revers professionnels douloureux ou de graves déconvenues, sont parvenues à renouer rapidement avec la sérénité et le succès.

As humans compete for work against faster, cheaper, and smarter technology, the flood of AI-generated information undermines traditional expertise, eroding essential skills like writing, analysis, and decision-making. Despite these challenges, AI presents immense opportunities for those who master its intricacies, such as driving innovation, improving efficiency, and creating new markets. Can we thread the needle balancing the immeasurable benefits with the profound risks that AI presents to our future?

In Ego vs EQ, Jen Shirkani shares strategies for using emotional intelligence (EQ) as a primary prevention tool to avoid career derailment. The executive leadership failure rate is high: two in five CEO’s fail in the first 18 months on the job and two thirds of business’ will disappear just a decade after founding. This book teaches you how to identify the most common reasons for leadership ineffectiveness, including the cascading consequences they create, and learn tools to prevent them.

Master the art of running a successful business with the Business Mastery Toolkit Bundle, a 2-in-1 audiobook collection that offers essential insights for entrepreneurs and business owners alike.

Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.

Whether you’re negotiating a contract with a supplier on the other side of the world, managing an increasingly diverse workforce, or expanding your business across borders, developing and applying cultural intelligence, or CQ, this classic resource provides you with the adaptability you need to motivate, negotiate, and accomplish results with anyone, anywhere. David Livermore, founder of the Cultural Intelligence Center and professor at Boston University, has detailed the four CQ skills that are proven to maximize your leadership success in today’s diverse global business environment.

With decades of experience in multicultural marketing, author David Morse reviews the history of marketing to black, Hispanic, Asian, and LGBTQ consumers. He explains how including appropriate cultural cues in advertising can build brand loyalty that will pay huge dividends. He also cautions that missing the mark with advertising that excludes or is culturally offensive can be a costly mistake.

It's time to untangle the mystery surrounding Artificial Intelligence (AI). Insurance business coach and bestselling author, Kevin Spann, invites you on an exhilarating journey that will show you how to harness the power of AI and its extraordinary potential to transform your business. In this practical guide, Kevin shares his inspiring hard-won insights, triumphs, and challenges as he integrates AI into every facet of his insurance business. You, too, can discover how to overcome your fear of AI to implement game-changing growth strategies.

Ethical intelligence may not get as much attention as other forms of "smarts", but as Bruce Weinstein reveals, it is the most practical, valuable, and even courageous form, determining success on the job, fulfillment in relationships, and sense of self-worth. After reviewing the basic ethical principles agreed upon by cultures and religious traditions around the world and throughout time, Weinstein tells listeners how to develop their ethics IQ by applying these principles in daily life.

AI-First companies are the only trillion-dollar companies, and soon they will dominate even more industries, more definitively than ever before. These companies succeed by design--they collect valuable data from day one and use it to train predictive models that automate core functions. As a result, they learn faster and outpace the competition in the process. Thankfully, you don't need a PhD to learn how to win with AI. In The AI-First Company, internationally-renowned startup investor Ash Fontana offers an executable guide for applying AI to business problems.

Use ChatGPT to go from minion to millionaire! This is 2 books in 1 that focus on how to use this revolutionary tool (ChatGPT generative AI) to make money and succeed in life.

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.