Business Memoirs

Claude C. Hopkins fut l'un des pionniers de la publicité moderne et copywriter de génie. Il était persuadé que la publicité n'existait que pour vendre quelque chose et que ses effets devaient être mesurables. Ce modeste fils de marchand de chandelles a été imprimeur, journaliste, essayiste, éditeur de livres, de journaux populaires, homme de lettres et fondateur d'associations. Un vrai touche-à-tout ! Parti de rien, jusqu' à devenir le Père fondateur des États-Unis, cette biographie révèle les chemins qui l'ont mené au succès et à la gloire.

Living with Behcet's disease (sometimes called Behcet's syndrome) can be an everyday struggle filled with pain and suffering. And while Ellis' journey has been a bumpy one to say the least, filled with depression, anxiety, drug addiction, and at times utter despair, he's managed to live an awesome life in spite of his diagnosis. By learning to see the silver linings of his illness, by focusing on the positives instead of the negatives, Ellis transformed his mind, his body, and his entire life.

This book continues Chicken Soup for the Soul's focus on inspiration and hope in these difficult times. These inspirational stories remind us that each day holds something to be thankful for - whether it is having the sun shine or having food on the table. These stories of gratitude, getting back to basics, recovering from adversity, and silver linings remind us of the simple pleasures of family, home, health, and inexpensive good times.

In this audiobook Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems.

Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.

Drawing on extensive research and exclusive access to key sources, The Curious Case of Mike Lynch follows the billionaire's dramatic rise and fall, through to his unlikely and tragic death. It’s a thrilling story of money, power and deception, taking listeners into a high-stakes world of corporate subterfuge and rivalries. Investigating one of the most fascinating men in the history of British business, Prescott reflects on Lynch’s legacy, outlining lessons from a truly unique life which serve as both a warning and inspiration.

When Louis and Lilly Zabar rented a counter in a dairy store on 80th Street and Broadway in 1934 to sell smoked fish, they could not have imagined that their store would eventually occupy half a city block and become a beloved mecca for quality food of all kinds. A passion for perfection, a keen business sense, cutthroat competitive instincts, and devotion to their customers led four generations of Zabars to create the Upper West Side shrine to the cheese, fish, meat, produce, baked goods, and prepared products that heralded the 20th-century revolution in food production.

Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge.

A rollicking journey through the wild world of real estate, Life Would Be Perfect If I Lived in That House is the story of "a very imperfect life lived among very imperfect houses" and one woman's obsession with the search for four walls (along with, preferably, a roof not in need of replacing) to call home. In the six houses and many states where Meghan Daum spent her suburban childhood, for the Daum family, "if there was anything that came close to a regular weekend activity it was attending open houses."

What do elite members of the military, first responders in the disaster zone, and high-performing leaders in fast-paced, high-pressure, modern day organizations have in common? The ability to have clarity of mind and purpose when surrounded by chaos. To operate at peak performance under risk. To be able to see clearly when others are blinded by fear, and act when others are paralyzed. To craft plans even with incomplete information, then execute those plans decisively...

Growing up, Cin Fabré didn’t know anything about the stock market, but from her immigrant parents, she learned how to hustle, saving money so that one day, she could escape her abusive father and poverty in the Bronx. Through a tip from a friend, Cin pushed herself into brokerage firm VTR Capital, an offshoot of Stratton Oakmont, the firm where the Wolf of Wall Street, Jordan Belfort, had reigned.

John recounts his dramatic life story and his entrepreneurial journey. The book details the eight personal and business qualities that entrepreneurs must develop in order to achieve their highest goals. John’s focus is especially on explaining the significant advantages of being a parallel entrepreneur—benefits that solo and serial entrepreneurs lose out on, limiting your potential.

In The Mac & Cheese Millionaire: Building a Better Business by Thinking Outside the Box, bestselling author, entrepreneur, and culinary innovator Erin Wade shares her inspiring and often hilarious journey of leaving her corporate lawyer job to open a hit mac and cheese restaurant, taking you through the challenges and victories that paved her path to success. By sharing the lessons that helped her sell millions of dollars in cheesy carbs, she delivers the tools you need to create change and surpass all your expectations.

An inspiring memoir from the CEO of Dick’s Sporting Goods about building a multibillion-dollar business, coming to the defense of embattled youth sports programs, and taking a principled - and highly controversial - stand against the types of guns that are too often used in mass shootings and other tragedies.

With unprecedented access, the veteran New York Times reporter and editorial writer who covered New York City and state politics offers a revealing portrait of one of the richest and famously private public figures in the country: business genius, inventor, innovator, publisher, philanthropist, activist, sly wit, and potential presidential candidate Michael Bloomberg.

Take That Leap recounts Nigel's unanticipated adventures as an entrepreneur, emerging philanthropist, and avid outdoorsman. Get inside his head as he negotiates deals with the big boys and wrestles with the myths surrounding work-life balance and being an entrepreneur. Be there with him through the crazy challenges of simultaneously launching a start-up and a family all the way through to the even zanier challenges of becoming a steward of Pachamama (Mother Nature).

In this fresh, amusing, and inspirational autobiography, Mark Holden shines the light on the power of reinvention and provides an intriguing account of a variegated life as an award-winning rock musician, international recording artist, film and television sound producer, CEO for cutting-edge technology companies, fashion designer, and serial entrepreneur.

Sumner Murray Redstone, once feared as the “mad genius” of media who would dump his CEOs for mere wobbles in his companies’ stock price, had built one of the world’s greatest media empires through a series of audacious takeovers constructed to ensure that he always maintained control. Today he controls 80 percent of the voting shares of both Viacom and CBS, meaning that on a whim he could replace the entire boards of two public companies with a combined value of $40 billion.

When Elizabeth ascended the throne in 1558, England was the laughing stock of Europe. Economic, political, and religious calamities were numerous, and Elizabeth endured constant criticism. But by the end of her 45-year reign, England was one of the world's mightiest nations. Axelrod uses the legendary Queen's life as a model for modern leadership, and a powerful example of how one person can make an extraordinary difference. Elizabeth I CEO is an indispensable guide for today's business managers and leaders. It is also an inspiring listen for those taking their first steps up the corporate ladder, or those who simply love history. Nelson Runger's narration gives a renewed energy to Elizabeth's lessons, which are as relevant today as they were four centuries ago.

Candid and compelling, A Bigger Picture is the definitive narrative of Malcolm Turnbull’s prime ministership. He describes how he legalised same-sex marriage, established Snowy Hydro 2.0, stood up to Donald Trump and many achievements – remarkable in their pace and significance, and that they were delivered in the teeth of so much opposition. But it’s far more than just politics. Turnbull’s life has been filled with colourful characters and controversies, success and failure.