Business Process

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

For almost 30 years, conflict resolution practitioners, faculty, and students have depended on The Mediation Process as the all-inclusive guide to the discipline. The most comprehensive book written on mediation, this reference is perfect for new and experienced conflict managers working in any area of dispute resolution - family, community, employment, business, environmental, public policy multicultural, or international. This is the expert's guide, and the Fourth Edition has been expanded and revised to keep pace with developments in the field.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth, tech companies like Airbnb, Twitter, Google, Stripe, and Square as they've grown from small companies to global enterprises. Across all of these breakout companies, a set of common patterns has evolved into a repeatable playbook that Gil has now codified in High Growth Handbook.

Maîtrisez l'Art de la Gestion des Opérations et Débloquez le Succès Commercial ! Découvrez les secrets des entreprises leaders et obtenez l'avantage concurrentiel que vous avez toujours recherché.

Do you prefer to have technology explained in layman’s terms and combined with actionable insights? Are you constantly seeking ways to improve your business, expand your customer base, and grow? Entrepreneurs to multinational corporations are racing to integrate ChatGPT into their businesses, so you are right in wanting to seize this opportunity.

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.

Are you sick of life just happening to you instead of deciding what you want and then setting a course to get it? You can take your life back. Once you know how to work the process, transactional sales can give you success for the rest of your life.

The third edition of this groundbreaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every well-facilitated meeting is also an opportunity to stretch and develop the perspectives of the individual members, thereby building the strength and capacity of the group as a whole.

Transform your business without disrupting your daily operations—unlock the power of Kaizen, even in the most demanding environments. Are you a leader constantly seeking ways to enhance productivity and success but need help finding sustainable improvement strategies? Do you dream of embedding continuous improvement within your organization without overwhelming your existing workflows? You may also have encountered resistance to introducing new methodologies and need a compelling way to make improvements work in your unique setting.

Planet Hurt, Volume One: The Idea & the Process is a revolutionary psychological eye opener and guidebook of sorts for those who wish to improve their relationships (be it personal or professional), face and conquer their deficiencies, and lead more fulfilled lives.

There is a large body of shared knowledge between the study of Organizational Behaviour and Human Resource Management but despite the crossover, they are often treated as very distinct disciplines. Written by a team of experts across both fields, Organizational Behaviour bridges the gap between OB and HRM, with an emphasis on inter-cultural and cross-cultural perspectives of organizational development, talent management, and leadership

Based on the internationally-renowned personal development course The Hoffman Process, You Can Change Your Life will help you identify issues in your past that are limiting the way you live and act today. It will empower you to challenge compulsive patterns of behaviour from your childhood that are still playing out in your adult life, and then teach you how to forgive, heal and move on.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these businesses' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus? Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples.

If you have a great product, but don’t have the operations in place to efficiently and effectively support it—production, manufacturing, sales, finance, human resources—you won’t succeed. Product innovation is seen as flashier, getting far more attention, but you can create an enduring competitive advantage by revolutionizing business operations.

Whether it's absent-minded mistakes at work, a weakness for junk food, a smartphone addiction, or a lack of exercise, everyone has some bad habit or behavior that they'd like to change. But wanting to change and actually doing it - and sticking with it - are two very different things. Dr. Sean Young, an authoritative new voice in the field of behavioral science, knows a great deal about our habits - how we make them and how we can break them.

Discover the leadership secrets of the warrior who centuries ago shaped an aimless band of mercenary tribal nomads into the undisputed rulers of the ancient world-and who today offers timeless lessons in win-directed, take-charge management. Based on historical research-and filled with illuminating maxims-this essential guide offers the wisdom of a man who unified thousands, led the charge, kept the peace, picked his enemies wisely, and negotiated brilliantly.

Listening and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

In this breakthrough program, you will join the founder and director of the Agape International Spiritual Center to learn the same powerful practice that he has taught to thousands throughout the past 30 years....