Business Professional

Having inspired generations of consultants and entrepreneurs around the world, the “Rock Star of Consulting” Alan Weiss returns with a revised and completely updated edition of his authoritative guide to consulting success.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

Andrew Carnegie, à la fois, l’un des plus grands entrepreneurs de l’histoire et l’un des plus grands philanthropes, nous partage ici ses meilleures leçons de vie, dans tous de multiples domaines, à la fois personnels et sur le monde des affaires.

In Jimmy Buffett: A Good Life All the Way, acclaimed music critic Ryan White has crafted the first definitive account of Buffett's rise from singing songs for beer to his emergence as a tropical icon and CEO behind the Margaritaville industrial complex, a vast network of merchandise, chain restaurants, resorts, and lifestyle products all inspired by his sunny but disillusioned hit "Margaritaville".

Based on more than 40 interviews with Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

Svayam apna bhaagya gadhne vaale Dhirubhai Ambani munh mein chaandee ka chammach lekar nahin janmen the. Lekin aaj ve hamaare desh ke sabse bade udyamee maane jaate hain. Aaj bhartiya audyogik itihaas ko ek naye disha dene ka shrey Dhirubhai Ambani ko jaata hai. Jinhone audyogik saamraajya ko vaastav mein vaishavik roop diya. Bhartiya sheyar baajaar mein samsanyojak sanskriti ko ek naya roop dene vaale Dhirubhai ne karodon logon ko khudra nivesh baajaar kee or najar daudaane ke liye majboor kiya.

In this path-breaking and genre-defying book, Parmesh Shahani - vice president at Godrej Industries Ltd - draws from his decade-long journey in the corporate world as an out and proud gay man to make a cogent case for LGBTQ inclusion and lay down a step-by-step guide to reshaping office culture in India.

The life story of Gary Gygax, godfather of all fantasy adventure games, has been told only in bits and pieces. Michael Witwer has crafted a dynamic, dramatized biography of Gygax from his childhood in Lake Geneva, Wisconsin, to his untimely death in 2008. Gygax’s magnum opus, Dungeons & Dragons, would explode in popularity throughout the 1970s and ’80s and irreversibly alter the world of gaming. Gygax’s involvement in the industry lasted long after his dramatic and involuntary departure, and his footprint can be seen in the role-playing genre he is largely responsible for creating.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

Once the unrivaled titan of social media, Facebook held a singular place in culture and politics. Along with its sister platforms Instagram and WhatsApp, it was a daily destination for billions of users around the world. Inside and outside the company, Facebook extolled its products as bringing people closer together and giving them voice. But in the wake of the 2016 election, even some of the company’s own senior executives came to consider those claims pollyannaish and simplistic.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.

No one wants to go into a tenuous situation blind and fumbling for words. Rather than shy away from a difficult situation or conversation, The Conflict Resolution Phrase Book, is the ideal resource to help anyone prepare for and prevail in these situations. Some situations are unpredictable, and you can't plan for every conversation, but having the right words on hand empowers you to stand up to conflict rather than run from it. The more you practice confronting and even embracing conflict, the stronger that habit will become.

If you had the resources to accomplish something great in the world, what would you do? Legendary investor Warren Buffett posed this challenge to his son in 2006, when he announced he was leaving the bulk of his fortune to philanthropy. So, Howard G. Buffett set out to help the most vulnerable people on Earth - nearly a billion individuals who lack basic food security. And Howard has given himself a deadline: 40 years to put more than $3 billion to work on this challenge.

In Breaking Free: A Guide to Achieving Personal and Professional Freedom as a Lawyer, Gary Miles invites you on a transformative journey. This book is a compass for those seeking contentment, success, and freedom within their law practice. It is written by a legal sage with over four decades of experience. The legal world often feels like a maze of challenges, pressures, and limitations. Gary Miles, drawing from his wealth of knowledge as a trial lawyer, managing partner, and success coach, has distilled the essence of these challenges into 12 prisons of the mind.

The role of the executive assistant has evolved to include taking on more managerial duties, project work and supervisory roles. Sue France, former Times Crème PA of the Year, provides best practice advice on meeting the demands of the 21st century administrative professional's role. The Definitive Executive Assistant and Managerial Handbook places special emphasis on personal leadership development, offers a rage of free downloadable online resources and covers how to build and manage a productive team, negotiate with style, manage projects confidently, and more.

As a 24-year-old line cook, Ellen Marie Bennett couldn't stand the kitchen staff’s poorly designed, cheaply made aprons. So when her head chef announced he was ordering a new batch, she blurted out, “Chef, I have an apron company” - even though she had no company, no business plan - just a glimmer of a design idea and a business license. Through hustle and a willingness to leap into the unknown, time and time again, she built that first order into a multi-million-dollar company called Hedley & Bennett.

Have you ever found yourself lost in the maze of professional growth? Have you ever felt stuck, unsure of which skills to prioritize or how to chart your career path effectively? These are common challenges many people face and result in unrealized potential and missed opportunities. The Zebra Code is your answer. In a post-academic world, where traditional guidance is scarce and you’re left to figure it out on our own, this book becomes your experienced mentor.

The Professional Agile Leader is a realistic, practical guide written by experienced agile leaders who share their collective experiences in helping agile leaders to grow responsive and adaptive teams. They structure powerful lessons around a case study based on decades of experience helping agile leaders achieve and sustain agile transformation. Best of all, they never settle for high-level hand-waving—they show you how it’s really done.

An instant New York Times best seller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes listeners inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For 25 years Dan Lyons was a magazine writer at the top of his profession - until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him.

La historia jamás contada detrás de Nike, la marca deportiva más icónica del mundo, narrada por su creador.