Business Professional

Behind the bitter rivalry between Apple and Google - and how it’s reshaping the way we think about technology. The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the marketplace but in the courts and on screens around the world.

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

The role of the executive assistant has evolved to include taking on more managerial duties, project work and supervisory roles. Sue France, former Times Crème PA of the Year, provides best practice advice on meeting the demands of the 21st century administrative professional's role. The Definitive Executive Assistant and Managerial Handbook places special emphasis on personal leadership development, offers a rage of free downloadable online resources and covers how to build and manage a productive team, negotiate with style, manage projects confidently, and more.

Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.

Whale Hunt in the Desert divulges the unbridled lengths to which casinos go to bag the world's biggest gamblers - the whales. This definitive exposé reveals the shrouded world of ultra-high rollers and the Faustian pacts they forge with their hosts, the casino representatives whose job it is to part them from their fortunes. Private jets, penthouses, personal chefs, show-up money, rebates on losses, and the most beautiful women on Earth - nothing is too excessive.

Wouldn't it be nice to have an entertaining and illuminating guide to living life out loud? Accidentally on Purpose: Tripping Through Life with Regina is a rollicking, true-life travel guide into how outrageous twists and serendipitous turns can become blessings and give life purpose, dimension, and joy. From ridiculous depths to surprising heights and everywhere in between, Regina Meredith takes the listener on a carpet ride of the improbable, where dreams abound and realities intrude to weave a life story that is compelling, informative, and inspirational.

In this biography, Dave Werklund tells how he grew up on a farm, left school in Grade 9, and then built a multi-billion-dollar business in Alberta to clean up oil waste and pollution. As an environmentalist working in the oil business, he argues that Alberta has among the most stringent environmental standards anywhere in the oil world. Yet like everyone in the Alberta oil business, Werklund has faced disaster and had to find a way out.

How to Sell a Car Every Day is a training guide for new sales professionals who are looking to jumpstart their careers and start earning income quickly. Through this guide you will gain skills, develop confidence, and acquire the knowledge you need to build a successful career.

The definitive biography of the king of the rock 'n' roll business, Ahmet Ertegun, the founder of Atlantic Records.

As an awkward Pretoria schoolboy who loved comics and science fiction, Elon Musk's early years and singular family background were crucial in forming his stellar ambitions. Journalist and author Michael Vlismas, who attended the same high school as Musk, knows well the environment that shaped him and offers new insights into Musk's development, including his troubled relationship with his father. Tracing his remarkable life—this is the revealing new story of a man driven to preserve the optimism he sees in humanity and find a future for humans "out there among the stars".

In Made from Scratch, the late business maverick Kent Taylor tells the legendary story of Texas Roadhouse and in the process reveals its recipe for success: embracing unorthodox business practices. Because isn’t it a little unusual for a company to do almost no advertising? Is it wild to give away free peanuts and rolls and keep prices low, even as costs rise, or to keep the menu basically the same since it opened? Does it fly in the face of reason to prohibit coats and ties at headquarters and to have a CEO who dressed like he was part of the landscaping crew?

Bloomberg journalist Kurt Wagner takes you inside Twitter’s everchanging headquarters, charting its rise from flippant 140-character posts to one of the world’s most consequential tech companies. From Jack Dorsey’s triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, Battle for the Bird exposes the messy reality and relentless challenges that come with building a global social network.

In the summer of 1987, Payam Zamani fled Iran. As a member of the Baha'i Faith, he had already survived years of religious persecution at the hands of Islamic fundamentalists. Taking the only path available to him, he escaped to Pakistan through the Emptiness Desert: a harrowing five-day trek through one of the hottest, driest, and most hostile regions on the planet. Twelve years later, he and his brother set records when the company they founded hit a $1.2 billion valuation on Wall Street.

An illuminating biography of the man who taught Americans "how to win friends and influence people."

Before Stephen Covey, Oprah Winfrey, and Malcolm Gladwell there was Dale Carnegie. His book, How to Win Friends and Influence People, became a best seller worldwide, and Lifemagazine named him one of the "most important Americans of the twentieth century." This is the first full-scale biography of this influential figure.

Learn everything you need to know to ace the new PMP Exam. The Perfect PMP Exam Prep Flashcards are aligned with the NEW PMP exam and the PMBOK Guide, 7th Edition. Master the 714 Most Important Agile, Waterfall, and Hybrid PMP concepts you must know to ace the exam. Every concept is explained in a simple way so you can stop memorizing and actually learn!

Hungry and tired one night, Mike wanted a pizza, but getting a pizza delivered was a pain in the neck. He didn’t want to call a million restaurants to see what was open. So, as an avid coder, he created GrubHub in his spare bedroom to figure out who delivered to his apartment. Hangry details step-by-step the grind of building an innovative business, with each chapter including sharp lessons for entrepreneurs and startups that Mike learned on the fly as he piloted GrubHub by the seat of his pants.

From John Mack, former CEO of Morgan Stanley, an intimate personal memoir and riveting business story, recounting how he helped grow the company from 300 to 50,000 employees over four decades, transformed a notoriously competitive culture into a successful and collaborative one, and lead the company through the 2008 financial crisis. With humor and honesty, Mack shares advice on both business and life: how to create a culture of team players, how to keep perspective during crises, how to make difficult decisions when all eyes are on you, and more.

United Airlines, the iconic brand that invented the “Friendly Skies” and built modern aviation, found itself amid rough turbulence and was anything but united in 2015. With its reputation in freefall, operations and profits cratering, customer and employee trust fraying—and competitors pushing into coveted routes—United needed a new captain to turn things around, fast.

An exclusive look at one of the world's most successful and controversial companies and the mysterious family behind it.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.