Business Research

This book helps you plan and write reports, proposals, procedures, and other professional documents. You'll review a range of techniques to communicate complex information clearly. You'll also review ways to use your writing to extend your analytical, problem-solving, teamwork, and leadership skills.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Are you tired of "how to publish books" that are full of fluff and no real information? I was, too. I determined to jump in and learn for myself - and that's exactly what I did. I started with my first book, How to Work from Home and Make Money, and then quickly published three more. I was looking for the topic of my fifth book when it hit me - why not share what I've learned with the people who still haven't made the leap and published their own book?

A compelling argument - masterfully researched and brilliantly articulated - that despite increasing prosperity for most of Earth’s inhabitants and an explosion of goods overall, consumption of natural resources such as metals, water, and timber has begun to decline. Best-selling author and codirector of the MIT Initiative on the Digital Economy Andrew McAfee says there’s a new reason for optimism: We’re past the point of "peak stuff" - from here on out, it'll take fewer resources to make things and fewer dollars to lead a comfortable life.

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write then market. Successful authors write to market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

Transform your nonfiction writing now! Through concrete examples and clear guidelines, seasoned and prolific writer, teacher, and coach Jan Yager gives solid advice on how to create business and nonfiction writing that will help you to get ahead in your career. Originally published by Arco with the title, How to Write Like a Professional, this practical and extremely useful book provides guidelines for improved nonfiction writing including a self-evaluation to access your current writing skills.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments - also known as randomized controlled trials - designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.

How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job.

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

Over his 30-year career at Condé Nast, Nicholas Coleridge has witnessed it all. From the anxieties of the Princess of Wales to the blazing fury of Mohamed Al-Fayed, his story is also the story of the people who populate the glamorous world of glossy magazines. With relish and astonishing candour, he offers the inside scoop on Tina Brown and Anna Wintour, David Bowie and Philip Green, Kate Moss and Beyonce and a surreal weekend away with Bob Geldof and William Hague.

Ça y est. C'est le temps de vous mettre en valeur. Que vous soyez devant un client potentiel, un futur employeur ou une nouvelle flamme, l'instant de vérité approche. En quelques minutes, on se sera fait une idée de vous et votre sort sera scellé. Ce livre vous présente ce qui se passe dans la tête de la personne que vous tenterez de persuader. Vous y trouverez tour à tour comment vous préparer à la rencontre, comment y exceller et comment maintenir la qualité de la relation par la suite.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

If you've ever published an book before, then you know that writing and publishing it is less than half the battle. If you can't get it in the hands of your potential readers, your book will go unread and you make no money. If you haven't published a book, you're scared of this happening. You need a proven, step-by-step system to write, market, and promote your book in order to get customers and make money from your books.