Business Research

The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

Richard Charkin's experience as a publisher is unique among his generation. Over the past half century he has been (at different times) a scientific and medical publisher, a journal publisher, a digital publisher and a general publisher. He has worked for family-owned, publicly-owned, and university-owned companies and start-ups. In this memoir he uses his unrivaled experience to illustrate the profound changes that have affected the identity and practices but not the purpose of publishing.

Francesco Clark was a 24-year-old with a bright future when he went to the Hamptons for the weekend. A nocturnal dive into the pool's shallow end changed everything. Paralyzed from the neck down, doctors announced that he'd never move from his bed or breathe without assistance. But Francesco fought back....

Been thinking about trying Dropshipping but don’t know what to sell? Have already started but looking for more profitable items? Learn what you need to get started! A lot of people have tried Dropshipping, but not all have found success. It’s not that it’s not profitable, or that some don’t have what it takes. Everyone has what it takes - The secret is in the planning. With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

Say the Magic Words is your passport to mastering these daily encounters. You'll find the most effective way to get what you want and need, and know what not to say and do. The insights and information come directly from the pros, people who have spent years in their particular line of work, and their advice is entertaining and unnervingly candid.

Grant Writing Basics and Beyond is the ultimate guide to developing successful grant proposals. Whether you're a nonprofit professional, a researcher, or a community organizer, this comprehensive resource will equip you with the tools and strategies you need to secure funding for your important projects. From identifying funding opportunities to crafting a compelling narrative that captures the attention of funders, this book covers all aspects of the grant writing process.

Do you find it hard to save money? Do you spend all your income every month and have nothing to spare? Would you like to be able to save without impacting on your lifestyle? We should all endeavor to save at least something each month, no matter how little. In this audiobook, How to Save Money, you will discover 25 incredibly simple tips for money management that you will be able to implement right now and start taking control of your personal finances.

Burke takes authors step by step through the process of identifying their unique personal brands, defining their audiences, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks them through the process of developing a personalized, sustainable, long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of superfans, blogging, creating an engagement strategy for social media, and more.

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The audiobook uses real-life examples - from Nate Silver to Copernicus, and Apple to Blackberry - to demonstrate how the winners of the future will use big data to seek the truth.

China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly, why they buy. The audiobook is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace.

This book will take the non-professional writer step-by-step through the process of creating a convincing, problem/solution white paper of around 2,000 words (approximately eight pages). By doing the specified pre-planning, the first time white paper authors can complete their rough draft in a single day. How to Write a White Paper in One Day is built around the white paper in one day template, which takes the guesswork out of structuring the paper.

The Quick Wise Guide to Writing Grant Proposals presents an in-depth short course in the elements of a good grant-proposal narrative. You’ll learn what questions funders expect to see answered and how to weave those answers into a compelling case for support of your nonprofit. Unlike other grant-writing guides, this quick guide concentrates solely on the writing process to help you express yourself with clarity and passion. Its informal style will make you feel like a good friend is guiding you along.

Persuasion is a seductive and elusive skill to master, and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that! The good news is persuasion is something you can learn with the help of this book! This book contains fundamentals, techniques, tricks, and basic skills regarding the persuasion of selling and how they can be applied to any conversation, mostly when you need to overcome objections. This knowledge will give you a fair advantage!

Every Step Counts helps authors map out the entire journey for marketing a book, including building a platform, starting a website, planning a book launch, drafting a marketing plan, scaling a platform, and much more!

Viele Menschen träumen davon, ein Buch zu schreiben und zu veröffentlichen, doch nur wenige realisieren es. Die Gründe hierfür sind vielfältig. Doch damit dir das nicht passiert, begleitet dich Daniela Landgraf in diesem Hörbuch dabei, innerhalb von 84 Tagen dein eigenes Buch zu schreiben.

Most writers want to sell more books, but with over 20 million books on the market, you need to adopt techniques and methods that help do that. Here are a number of things to do that will move you further along your goal of more book sales. Some are quick and easy, some are more difficult and long-term, but the more you do, the better your chances of sales improvement.

There is far more to being an author than having your name on a book cover, making a few bucks, or preserving knowledge. Authors are fortunate to connect, to touch people’s lives all around the world through their work. This book is your roadmap for getting published and cementing your legacy. While these materials are tailored for martial artists, any writer can implement the advice. A sad fact is that while 81% of people believe they have a book in them, only 1.8% of aspiring authors get published. And, a mere 5.7% of those published authors manage to earn a living from their writing.

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

People don't always communicate well. It's a fact of life. But you don't have to be a helpless witness or participant in a conversation that steadily unravels into misunderstandings, confusion, and even hostility. You can take charge - and you can make a difference! Breakthrough Communication provides easy-to-implement strategies for virtually any business situation, whether it's one-on-one or within a group.

This audiobook provides an in-depth analysis of the evolution of tech journalism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended, and was replaced by a new era of mounting criticism, focused on tech's negative impact on society. When - and why - did tech coverage shift? How did tech companies respond to the rise of tech criticism? Through analyses of both the tech media and corporates' crisis responses, this audiobook examines the roots and characteristics of the 'Techlash'.