Business Research
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Auteur(s): Barbara E. Kahn
- Narrateur(s): Lisa Larsen
- Durée: 5 h
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We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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The Shopping Revolution
- How Successful Retailers Win Customers in an Era of Endless Disruption
- Narrateur(s): Lisa Larsen
- Durée: 5 h
- Date de publication: 2018-11-13
- Langue: Anglais
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In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.
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Prix courant: 17,81$ ou 1 crédit
Prix réduit: 17,81$ ou 1 crédit
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Auteur(s): Shane O'Mara
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world.
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A Brain for Business - A Brain for Life
- How Insights from Behavioral and Brain Science Can Change Business and Business Practice for the Better (The Neuroscience of Business Series)
- Narrateur(s): Mike Cooper
- Durée: 6 h et 51 min
- Date de publication: 2021-05-04
- Langue: Anglais
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Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior individuals and organizations can adapt to the demands of the modern world....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Auteur(s): Jon Alexander
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Version abrégée
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story.
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Citizens
- Why the Key to Fixing Everything Is All of Us
- Narrateur(s): Jon Alexander, Brian Eno
- Durée: 8 h et 52 min
- Date de publication: 2022-11-14
- Langue: Anglais
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"Citizens" opens up a new way of understanding ourselves and shows us what we must do to survive and thrive – as individuals, as...
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Prix courant: 30,95$ ou 1 crédit
Prix réduit: 30,95$ ou 1 crédit
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Scientific Advertising
- Auteur(s): Claude Hopkins
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
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The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk.
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Good information, difficult to listen to
- Écrit par Utilisateur anonyme le 2022-10-02
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Scientific Advertising
- Narrateur(s): Barry J. Peterson
- Durée: 1 h et 57 min
- Date de publication: 2018-03-06
- Langue: Anglais
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Advertising, once a gamble, has thus become, under able direction, one of the safest of business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Auteur(s): Renae Clark
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
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Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.
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Garbage
- Écrit par Utilisateur anonyme le 2020-10-13
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Narrateur(s): Michelle Murillo
- Durée: 1 h et 39 min
- Date de publication: 2016-10-26
- Langue: Anglais
- This book is written for the new or struggling seller wanting to source wholesale or private label products....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Auteur(s): Mark Fuhrman
- Narrateur(s): Kirby Heyborne
- Durée: 6 h et 19 min
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Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible and put the guilty behind bars. The media want a case to drag on as long as humanly possible and do all they can to extricate every last bit of drama, drop by bloody drop, in order to hold the attention of the millions of viewers who have gotten hooked. Law enforcement must abide by rules. The media make their own rules, and even then break them or find ways to work loopholes into them.
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The Murder Business
- How the Media Turns Crime into Entertainment and Subverts Justice
- Narrateur(s): Kirby Heyborne
- Durée: 6 h et 19 min
- Date de publication: 2009-11-13
- Langue: Anglais
- Media and law enforcement work at cross-purposes. Law enforcement want to solve a case as fast as possible; the media want a case to drag on as long as humanly possible....
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Prix courant: 23,18$ ou 1 crédit
Prix réduit: 23,18$ ou 1 crédit
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Auteur(s): Nir Eyal
- Narrateur(s): Peter Wolter
- Durée: 5 h et 40 min
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.
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Hooked (German version)
- Wie Sie Produkte erschaffen, die süchtig machen
- Narrateur(s): Peter Wolter
- Durée: 5 h et 40 min
- Date de publication: 2019-12-13
- Langue: Allemand
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Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps...
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Prix courant: 19,77$ ou 1 crédit
Prix réduit: 19,77$ ou 1 crédit
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Auteur(s): Joseph A. Michelli
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience. Joseph A. Michelli—the bestselling author of books about brands renowned for their stellar service and outstanding growth, such as The Ritz-Carlton, Mercedes-Benz, and Starbucks—was so impressed by Macquarie’s ability to deliver transformative customer experiences that he felt compelled to share this book.
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Customer Magic: The Macquarie Way
- How to Reimagine Customer Experience to Transform Your Business
- Narrateur(s): Joseph A. Michelli
- Durée: 4 h et 24 min
- Date de publication: 2024-03-26
- Langue: Anglais
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It takes a special kind of magic for a challenger brand to achieve seemingly impossible customer-centric results. It’s that magic that makes Australian telecommunications company Macquarie Technology world leaders in award-winning customer experience....
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Prix courant: 21,79$ ou 1 crédit
Prix réduit: 21,79$ ou 1 crédit
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Auteur(s): Joel Waldfogel
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
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The digital revolution poses a mortal threat to the major creative industries - music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some claim? In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.
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Refutes your intuition and shows its work
- Écrit par Family le 2019-12-26
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Digital Renaissance
- What Data and Economics Tell Us About the Future of Popular Culture
- Narrateur(s): Mike Chamberlain
- Durée: 8 h et 53 min
- Date de publication: 2018-11-13
- Langue: Anglais
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In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Story Intelligence
- Master Story, Master Life
- Auteur(s): Richard Stone, Scott Livengood
- Narrateur(s): Richard Stone
- Durée: 10 h et 53 min
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Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire.
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Story Intelligence
- Master Story, Master Life
- Narrateur(s): Richard Stone
- Durée: 10 h et 53 min
- Date de publication: 2021-03-17
- Langue: Anglais
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Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears....
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Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Auteur(s): Nicholas J. Webb
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
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The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- Narrateur(s): James Foster
- Durée: 7 h et 1 min
- Date de publication: 2015-12-27
- Langue: Anglais
- What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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The Productive Academic Writer
- An Easy Guide to Low-Stress Prolific Writing
- Auteur(s): Kasthurirangan Gopalakrishnan
- Narrateur(s): Jack Nolan
- Durée: 1 h et 35 min
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Having played the role of a student, postdoc, researcher, research faculty member, author, reviewer, and editor, Kasthurirangan "Rangan" Gopalakrishnan, PhD, fully understands and empathizes with the struggles and pleasures of academic work. In this book, his goal is to assist you to do what you are already doing more effectively and efficiently with minimal stress and possibly to identify and eliminate those activities and habits that interfere with your academic writing productivity.
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The Productive Academic Writer
- An Easy Guide to Low-Stress Prolific Writing
- Narrateur(s): Jack Nolan
- Durée: 1 h et 35 min
- Date de publication: 2015-12-24
- Langue: Anglais
- This book will assist you to do what you are already doing more effectively and efficiently with minimal stress....
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Prix courant: 9,20$ ou 1 crédit
Prix réduit: 9,20$ ou 1 crédit
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The Human Brand
- How We Relate to People, Products, and Companies
- Auteur(s): Chris Malone, Susan T. Fiske
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
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Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.
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The Human Brand
- How We Relate to People, Products, and Companies
- Narrateur(s): Sean Runnette
- Durée: 5 h et 58 min
- Date de publication: 2013-10-15
- Langue: Anglais
- Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....
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Prix courant: 21,02$ ou 1 crédit
Prix réduit: 21,02$ ou 1 crédit
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From Your Head to Their Hands
- How to Write, Publish, and Market Training Manuals for Historical Martial Artists
- Auteur(s): Guy Windsor
- Narrateur(s): Guy Windsor
- Durée: 2 h et 37 min
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Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income. So he is expert in writing, publishing, and marketing books for historical martial artists, and in this book he’ll teach you how to do it. The goal of training manuals is to teach skills.
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From Your Head to Their Hands
- How to Write, Publish, and Market Training Manuals for Historical Martial Artists
- Narrateur(s): Guy Windsor
- Durée: 2 h et 37 min
- Date de publication: 2024-03-25
- Langue: Anglais
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Guy Windsor’s historical martial arts training manuals are legendary. His first was published in 2004, and he’s been producing them ever since. They generate about half his income.
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Prix courant: 8,71$ ou 1 crédit
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Conformity
- The Power of Social Influences
- Auteur(s): Cass R. Sunstein
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
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We live in an era of tribalism, polarization, and intense social division - separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent.
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Conformity
- Écrit par Utilisateur anonyme le 2021-10-20
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Conformity
- The Power of Social Influences
- Narrateur(s): Jonathan Yen
- Durée: 5 h et 7 min
- Date de publication: 2019-05-28
- Langue: Anglais
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In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity - what it is and how it works - as well as the countervailing force of dissent....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Auteur(s): Jay Baer
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Youtility
- Why Smart Marketing Is About Help Not Hype
- Narrateur(s): Marcus Sheridan, Jay Baer
- Durée: 4 h et 51 min
- Date de publication: 2013-06-27
- Langue: Anglais
- Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Auteur(s): David Avrin, Larry Winget - foreword
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
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Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.
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Why Customers Leave (and How to Win Them Back)
- (24 Reasons People Are Leaving You for Competitors, and How to Win Them Back*)
- Narrateur(s): David Avrin
- Durée: 5 h et 24 min
- Date de publication: 2019-04-01
- Langue: Anglais
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Discover the 24 reasons people are leaving you for competitors and how to win them back....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Auteur(s): Bridget Brennan
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
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In Winning Her Business, Bridget Brennan, advisor to some of the world’s biggest brands and businesses, provides a road map for selling in a world dominated by the rise of women’s economic power.
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Winning Her Business
- How to Transform the Customer Experience for the World’s Most Powerful Consumers
- Narrateur(s): Lisa Wright
- Durée: 4 h et 19 min
- Date de publication: 2019-03-05
- Langue: Anglais
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Bridget Brennan, CEO of Female Factor, shows listeners how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women....
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Prix courant: 22,13$ ou 1 crédit
Prix réduit: 22,13$ ou 1 crédit
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Creativity for Sale
- How to Start and Grow a Life-Changing Creative Career and Business
- Auteur(s): Radim Malinic
- Narrateur(s): Steven Tart
- Durée: 4 h et 59 min
- Version intégrale
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Histoire
Jump into the captivating world of creativity and entrepreneurial spirit with Creativity for Sale, an inspiring how-to guide by creative director and bestselling author Radim Malinic. Full of tried, tested, and proven insights gained from 20+ years in the creative industry, this book is your personal blueprint to turn your passion into profit.
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My Rebranding Companion
- Écrit par Utilisateur anonyme le 2024-05-27
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Creativity for Sale
- How to Start and Grow a Life-Changing Creative Career and Business
- Narrateur(s): Steven Tart
- Durée: 4 h et 59 min
- Date de publication: 2023-12-07
- Langue: Anglais
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Creativity for Sale is a roadmap to transform your creativity into a thriving business. The unique blend of storytelling and practical advice will empower you to not only dream big but turn those dreams into a sustainable reality....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Auteur(s): Bob Nease PhD
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
- Version intégrale
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Au global
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Performance
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Histoire
As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.
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The Power of Fifty Bits
- The New Science of Turning Good Intentions into Positive Results
- Narrateur(s): Qarie Marshall
- Durée: 5 h et 24 min
- Date de publication: 2016-01-27
- Langue: Anglais
- Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
Veuillez réessayer plus tardÉchec de la suppression de la liste d’envies.
Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 36,73$ ou 1 crédit
Prix réduit: 36,73$ ou 1 crédit
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